Calvin Klein launched a new her-and-him duo called Obsessed for Women & Obsessed for Men, which is about contemporaneity meeting the past, photography meeting perfume, masculinity meeting femininity creating a creative and gender-bending tension...
It is also about "the reinvention of an iconic fragrance."
Artistic director Raf Simmons directs this new project which plays upon the imagery of an 18-year-old Kate Moss photographed by her then boyfriend lens man Mario Sorrenti at 20. The brand has tapped into his photographic archives which were shot for Obsession but never released. Simmons explained,
"I suppose you could say we were obsessed by OBSESSION. If one thing summed up CALVIN KLEIN for us visually, it was Mario Sorrenti's OBSESSION campaign with Kate Moss. It lived in our heads for so many years and became a touchstone of sensuality when we arrived at CALVIN KLEIN.
We thought about a scent that could reflect such an idea of memory and desire for today. Of male and female, of the memory of somebody else on your skin."
Chief Creative Officer, CALVIN KLEIN
The perfume itself reshuffles the gender cards as the feminine scent is a fougère while the men's scent is a vanilla infusion to start with,
"At the heart of OBSESSED is the memory of a past love, triggered by the scent of another on the skin. Here, the genders are subverted and layered, with the traditional scents of the masculine Fougère--particularly White lavender--harnessed for the women's fragrance, while the men's scent is in thrall to a dark Vanilla."
Obsessed for Women is said to be an aromatic green oriental and more specifically "a reinterpretation of an oriental lavender". The composition is a fougère featuring a soft white lavender.
Top notes are sacred citrus, neroli essence and elemi. The heart features violet leaf absolute, white lavender and purple sage. The base has notes of musk, ambrette Muscenone and Helvetolide.
Obsessed for Men is a woody oriental amber and a masculine twist on a vanilla infusion.
Top notes are Oro Blanco grapefruit, Sichuan pepper and black cardamom. Heart notes are cedar leaves, labdanum Firnat, blonde leather. Base notes are patchouli coeur, black vanilla infusion, Ambrox Super.
[Source: Calvin Klein]