Dior Sauvage Very Cool Spray // When a Luxury Brand Turns Practical-Minded (2017) {New Fragrance} {New Packaging} {Men's Cologne} {Scented Thoughts}

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Dior is offering a new, innovative way of perfuming yourself with Sauvage Very Cool Spray, both a new version of the scent Sauvage and a new method of applying fragrance onto the body, that is for a luxury brand.The operating key word here is "unbreakable"- Dior sees you carrying the body spray everywhere, applying it on in a super casual way on skin or on cloth. It's the vision of an über versatile spray bottle of perfume for men, who want to see things happen in a split second and revere low maintenance...

The new formula is faithful to the original but made "powerfully fresh". The composition is signed by in-house perfumer François Demachy. Main notes remain Reggio bergamot, Sichuan pepper and Ambroxan.

The diffusing system for the mist is based on air so as to respect the environment, a technological innovation exclusive to Dior, according to the brand. What you can expect is a sophisticated interpretation of the body sprays sold in supermarkets. Dior's perfume packaging is by default top-notch.

It's of course amusing to see a luxury house take inspiration from cans of Axe perfumes and value practicality over rarity.

The video below demonstrates how to use the new scent and lifestyle concept, for Dior, getting closer to the labouring masses, instead of inviting you to imagine life in a château drawing perfume from Baccarat crystal fountains,

Available in 100 ml for 73,50€

Previous shorter announcement here.

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