Mugler Aura // Lest You Might Forget You Have an Instinct (2017) {New Perfume}


Model Zhenya Katava plays the role of a naked, sci-fi primitive in the ad campaign by Mugler for Aura

In 2006, when Thierry Mugler released a perfume coffret based on the eponymous novel and film Perfume, it contained a scent named "Aura". There was a project to launch it in a mainstream manner, which never came to fruition. 11 years later, the latest Mugler fragrance has been baptized with Aura, a word dear to the universe of the house, but with a different jus...

Aura in 2017 is said to be a composition both vegetal and carnal, fresh and animalic, "feline" and jungley. The brand has labeled the perfume as being a "vegetal-oriental-carnal" composition, in keeping with their tradition of offering perfumes which have the purpose of setting novel moods. Even the color, always part of the branding strategy of the house, has been re-thought to hopefully create an olfactory and visual shock, thanks to a bejeweled emerald color. For them, the heart-shaped flacon is meant to mimic a "beetle asleep."


The perfumers behind the juice are no fewer than four, including Daphné Bugey, Christophe Raynaud, Marie Salamagne, and Amandine Clerc-Marie of Firmenich. Usually, when perfumers collaborate and co-sign a piece, each focus on an accord for which she or he has a special expertise.

The structure of the scent is said to revolve around the duality of a wild liana and a more domesticated, crisp rhubarb. The fragrance has notes Tiger Liana, Rhubarb Leaf, Orange Blossom, Bourbon Vanilla, and Wolfwood.

Available in eau de parfum concentration.

This is the first feminine pillar by the house since Womanity in 2010.

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