Nateeva is a new American fragrance house inspired by the fresh-on-the-stem, botanical world of the Caribbeans, debuting with three initial scents called Jamaica, Bahamas and St Martin...
You might think this is taking a pre-ordained path and feels déjà-vu, except that from our preliminary approach of the scents, one can notice that they are like photographic captures of smells, so natural and fresh are they. As we tweeted earlier on, they make you feel like you've been teleported to the places of origins.
The label was co-founded by a former perfume industry evaluator Hope Freeman (Coty; IFF) and her companion, Jay McSherry. The compositions are all signed by perfumer Laurent Le Guernec of IFF. The latter explained,
"Creating scents for Nateeva was emotional for me - it was like taking vacations to these wonderful places. With native flowers as my inspiration, I was searching for the soul within each flower. I was able to draw upon their smells, colors and textures to create beautiful fragrances that will transport you to exotic locations - and make the experience real and memorable."
Nateeva Bahamas centers on the Yellow Elder Flower together with linden blossom, ginger and sandalwood.
Nateeva Jamaica focuses on the Lingum Vitae Flower showcased with mandarin, frangipani and coconut water.
Nateeva St Martin is about the Hibiscus flower blended with mimosa, vanilla and sheer musk.
The circuit of distribution will be luxury spas and "sophisticated destinations" in the Caribbeans. In The US, you can find the scents on www.nateeva.com
Price is $125 for 3.4 fl. oz of eau de parfum.
[Via press release]