Omani perfume house Amouage is releasing a new men's fragrance simply called Beach Hut Man, a name which plays upon the image of high luxury of the brand, as if the man who wears Amouage also needed to believe he can lead a simpler life...
The paradox of course is that the scent expresses this idea without relinquishing any of the codes of luxury, save for the name and imagery. On the flacon, the beach hut is still drawn in gold color.
The composition blends notes of mint, neroli, green galbanum, vetiver, moss, fresh ivy, patchouli, resinous myrrh, and dry woods. The latter is an accord destined to evoking the wooden planks of a beach hut.
SRP is 256€ for 100 ml.