Quirky, creative fashion house Comme des Garçons has released a new unisex fragrance inspired by a material which has become fashionable in the last few years, concrete. Once relegated to ugly, utilitarian functions, today it is lauded for its decorative texture - its softness even. Some people have become complete aficionados of it. So add a capital letter and it becomes CDG's latest scent name, Concrete eau de parfum...
For the brand, it is an opportunity to explain their aesthetic approach to olfactorily interpreting the gray building material,
"DESTRUCTION,CONSTRUCTION, CREATION Destruction: The richness of Sandalwood is shattered to reveal its very essence, a radically new scent emerging from its fractured form. Construction: New contrasts are created through familiar fabrics. Industrial synthetics pierce natural familiarity; artificial rose oxide distorts an opulent woody overdose. Creation: Layers of resinous warmth are lacquered with metallic seams, built upon a foundation of Comme des Garçons' spice signature."
The flacon is actually made of a shell of concrete and glass. Each piece is different, offering unique irregularities. All bottles are hand-finished.
"...here archetypes of beauty and conventions of luxury are wholly dissembled by Comme des Garçon,"
The composition is said to be "created from fragments of familiarity, CONCRETE is Comme des Garçons disruptive approach to design distilled into scent." More concretely - pun intended - it means that perfumer Marc Buxton's base notes will be part of the formula - with probably some references to other previous CDG scents, all remixed.
[Source: press release]