Following up on the launch of Kenzo World last year, the Japanese fashion label is now proposing an amped-up version of the original called Kenzo World Intense, which explores combined sensations of feminine power and sweetness...
Co-authored by perfumers Francis Kurkdjian - who signed the first scent - and colleague Maïa Lernout, the jus is said "to unveil a new femininity - strong, powerful and determined."
The brand wishes to subvert standard expectations about gourmand perfumes- which it is - by laying the stress on the "mantle of power" which shrouds the scent, and also by using a vocabulary you usually encounter in fragrance descriptions of men's colognes centering on the notion of performance. If the fragrance performs boldly, then you will, by extension.
The new floral gourmand rests on "the bold association of the addictive, velvety texture of black plum with the brightness of peony and jasmine and the greediness of vanilla."
"It is a perfume for daring to be yourself. Reveal your strength."
The general rollout is planned for September 1, 2017, with a few early previews.
Available in 30 ml, 50 ml and 75 ml eau de parfum intense.