Beauty giant Estée Lauder announced yesterday that the new global spokesperson for its pillar perfume Modern Muse has been named as Misty Copeland, principal ballerina at American Ballet Theatre...
Copeland was chosen for her exceptional talent as a ballerina as well as her work for bringing more diversity to the world of arts and ballet in particular. She is the co-author, together with journalist and author Charisse Jonesof of a bestselling memoir entitled Life in Motion: An Unlikely Ballerina, which is said to serve as a source of inspiration for countless young women. More recently, she published in March 2017 Ballerina Body: Dancing and Eating Your Way to a Lighter, Stronger, and More Graceful You. Finally, she also managed to issue a picture book in collaboration with Christoper Myers entitled Firebird
"When Estée Lauder launched the Modern Muse fragrance in 2013, we embraced the idea of women as muses, living life on their own terms, achieving great things and inspiring everyone around them," said Stephane de La Faverie, Global Brand President, Estée Lauder.
"Misty has challenged the status quo to achieve her dreams and inspired so many young women along the way. Misty will bring the fragrance concept to life through her unique story."
Aerin Lauder Style and Image Director, Estée Lauder explained,
"Misty is the perfect representation of today's modern muse. She is all about feminine strength, power, dedication and passion, and you see that in what she does every day, whether she is performing or inspiring the next generation of dancers. I think she is a wonderful role model and I am thrilled to welcome her to the Estée Lauder brand."
Misty Copeland rejoiced,
"I am so honored to represent Estée Lauder Modern Muse. My two passions are dance and giving back, and I love passing on knowledge to the next generation. I also have a strong connection to the scents I wear when I perform. The Modern Muse campaign is the perfect way to see another side of my story."
[Via press release]