French perfume house Fragonard Est. 1926 has launched a new, unisex perfume called Mon Immortelle (My Everlasting Flower) in the collection Tout Ce Que J'Aime (All That I Love), which is reportedly dedicated to sourcing some of the best abolutes and essences while paying homage to the eclectism of the perfumers' sources of inspiration, be it literature, decorative arts, travels, paintings or photographs (the list is non-exhaustive)...
Mon Immortelle was composed by young perfumer Carine Boin of Givaudan, who already did Belle Bête and Peau de Bête by Liquides Imaginaires. It is described as being a "wild and spicy," scent, whose personality is in part that of a re-imagined Pier Francesco Orsini, Duke of Bomarzo (c. 1513--1584).
Top notes open on natural essences of bergamot, ginger, cardamom and carrot seeds leading to a heart of absolute of everlasting flower or immortelle, rose and jasmine, with the base featuring cedarwood, licorice and musk.
A mood board sheds light on several sources of inspiration for the perfume. There is the novel by the Argentinian writer Manuel Mujica Lainez, Bomarzo, about the life of the eponymous duke in Renaissance Italy. You can also spot an early 20th century photograph of the emir of Bukhara by Sergei Mikhailovich Prokudin-Gorskii and another one of the Bomarzo gardens, which were rediscovered in the 1950s.
[Source: press release]