Swedish niche label Byredo introduced a new unisex fragrance called Velvet Haze, which wishes to be a throwback scent to the 1960s era with its counter-cultural currents and search for new, heightened and artificial states of consciousness. What remains is a phrase which has now a wider metaphorical meaning...
The eau de parfum is signed by perfumer Jérôme Epinette of Robertet, who acts as the de facto in-house nose for the brand.
An initial impression of the new perfume lets you capture escaping from the bottle a sensation of great sensuality evoking the smell of warm skin and intimacy - the two are not necessarily linked by the way; it is of course much easier to recreate the scent of warm skin - like that of the nook of your arm - than of psychological intimacy.
Top notes are ambrette seed, coconut water seguing into a heart of patchouli leaves, next followed by an absolute of cacao and wild musk.
The perfume is said "to evoke the hypnotic beauty of a bonfire,"
[Via press release]