Molinard has turned to their archives to relaunch one of their classic perfumes this fall, Molinard de Molinard, a soft, green woody floral well in tune with the decade in which it was born when green perfumes were characteritistically popular...
The jus is now housed in a new bottle when originally it came in the flacon with caryatids nicknamed "Beauty," still in use for Habanita.
The list of notes is quite similar to older ones even if an "effect" note such as the interesting Indian spice Asafoetida is not explicitly mentioned this time. But it could, of course, still be in the formula.
Fruits, Bergamot orange, Galbanum, Tagete, Backcurrant buds, Cistus
Jasmine from Grasse, Incense, Ylang-Ylang, Narcissus, Centifolia Rose
Amber, Patchouli, Vetiver
For the brand, rather than to tout nostalgia and a vintage style, it is an opportunity to underline the timelessness of the fragrance,
"Like a marvelous floral symphony, Molinard de Molinard is the ultimate romantic fragrance. This timeless scent embodies a history of universal loyalty that is passed from one generation to the next. A white floral signature of renowned sophistication,
Grasse in all its splendor!"
As Grasse is arguably the twin capital of perfumes in France - closer to nature and less about fashion than Paris - it is also an occasion to brand the historical Provençal city, which like this perfume, is also back prominently in our representations of the world of perfumes, thanks to the efforts of Grassois over the last several years.