Olivier Arnaud © Cartier
Twenty years after the launch of Déclaration eau de toilette, Cartier is celebrating the milestone with a new interpretation and a new concentration of the original called Déclaration Parfum. The house is proposing, like Guerlain and Hermès before them, that men not hesitate to wear a "parfum," an olfactive style vastly reserved for women...
A parfum or extrait would wear closer to the body but also offer a deeper, more durable sillage. It is, in a way, the reverse of the after-shave experience, brisk, fast and with an immediate awakening effect on the senses. A true parfum is slow to burn and at revealing its nuances, but also more lasting.
Déclaration appeared in 1998 with an original accord of fresh green and spicy cardamom, the first of its kind in perfumery. Initially composed by perfumer Jean-Claude Ellena, Cartier in-house perfumer Mathilde Laurent is the author of the latest re-interpretation of the jus. She also took added inspiration from a poem by French poet Paul Eluard entitled "Je t'aime" (I Love You) from the collection of poems Le Phénix.
The cedarwood of the initial fragrance has been intensified; there are more oriental nuances of resins and balsams, but also masculine olfactive cues of leather and tweed.
Having said that, Déclaration, if it was originally and still is primarily destined to men, is versatile enough to be worn by women. This new iteration, which plays with a traditional feminine concentration, might further prove that point.
[Source: press release]