American fashion label Proenza Schouler co-founded by designers Jack McCollough and Lazaro Hernandez in 2002 in New York launched its debut unisex fragrance called Arizona...
The fashion designers wanted to translate their travelling experience as well as love of contrasts that manage to mesh into one.
"Arizona, an idea, a dream. It conjures feelings of liberation to find a greater truth. A name. A respect and love of nature, and a sense of unbridled freedom. A state of mind. Arizona, the first fragrance."
Accompanied with images of the Arizona desert and rough crystals that evoke a primitive charm and telluric mineral energy, the new scent is said to be centering on an innovative accord of white cactus flower, creamy orris and minerals.
According to the brand, it is the first time that a Living White Cactus Flower accord is being used in perfumery. It is, apparently, to be distinguished from a less advanced, technologically speaking, white cactus accord, which was already used in CK IN2U for Her & CK IN2U for Him by Calvin Klein back in 2007. In 11 years, perfumery as a science and a technology has much progressed.
The eau de parfum, Made in France, features notes of orris or iris, white cactus bloom, jasmine, orange flower, solar accord, musk, Cashmeran. It is housed in a flacon meant to reproduce the organic forms of the desert, while the pink hue of the jus evokes sand.
SRP: $100 & $130 for 50 ml & 100 ml respectively.