The Love-is-decidedly-in-the-Air Valentine's Day Edition {Perfume List}


Mumtaz Mahal

Love has many facets - this is what the perfume industry has been telling us since the second part of last year with a harvest of new fragrances dedicated to exploring a wider range of love sentiments than is usual for it, besides the full-blown romantic archetype. Besides this type of love, and according to the world of perfumes and perfumers, you can express feelings in scented form going from shy love to smoldering passion, or from deep love to light-hearted love, or from material love to crazy love. One could get much more creative with types of love, but we'll stop here.

Below is a list of recent and new fragrances that attempt to cover several psychological bases and realities of the phenomenon called love...


Guerlain Shalimar Souffle Intense

The original Shalimar (1925) was inspired by the love of Moghol dynasty Shah Jahan for his wife Mumtaz Mahal, made legendary by the pristine white marble of the Taj Mahal meant to symbolize the purity of their union and love. He had it built in her memory after her death and upon her request as she lay dying shortly after giving birth to their 14th child. Shalimar Souffle Intense, the latest interpretation, promises to offer "a sillage of extreme sensuality," as a distant, fictionalized memory of their lasting commitment to each other.

Fragrances notes:

Bergamot, lemon, green notes, mandarin

Neroli, Indian jasmine sambac, orange blossom water absolute

Sandalwood, Tahitian vanilla, benzoin


Thierry Wasser


Maison Margiela Wicked Love

The scent is "inspired by personal aspirations, emotions, and fantasies," remaining vague enough to let you exercise freely your whimsy, conscience and best judgment. For people who like to feel bad, even if they aren't necessarily. Fortunately, perfume can help you play out fantasies. We're pretty sure baddies would not need any added, sprayable layer of wickedness.

Fragrance notes:

Green pepper, basil, water hyacinth.

Egyptian jasmine, centifolia rose essence, centifolia rose absolute.

Cedarwood, white musk, vetiver.

Seretse Khama and Ruth Williams.jpg

Seretse Khama and Ruth Williams


The 2018 collector edition of Oui à l'Amour

Yves Rocher Oui à l'Amour

Oui à l'Amour (Yes to Love) is about daring to love and the ideal of everlasting feelings. It's a nice start.

Fragrance notes:

Angelica, rose, tonka bean, cedarwood.

Perfumer: Sophie Labbé


Roland Mouret Une Amourette

Une Amourette means a passing love in French, a kind of unserious, flirty love, which is pleasant, light-hearted - and just that. For fashion designer Roland Mouret, it is a playful way to use some of the letters of his name for subliminal branding purposes. The fragrance is said to be bold in character because it is meant to be unforgettable rather than lasting.

Fragrance notes:

Cardamom, pink peppercorn, neroli, iris, vanillan absolute, patchouli, Akigalawood.

Perfumer: Daniela Andrier


Elizabeth Taylor Love & White Diamonds

Elizabeth Taylor Love & White Diamonds interprets romantic love with a good helping of precious rocks because it's partly about her biography.

Here, it's not so much about Marilyn singing to the tune of Diamonds are a Girl's Best Friend, but rather Taylor's passion for precious - even historic -jewelry - and her roaring love for twice husband Richard Burton. Her diamonds lasted longer than her double marriage, so Marilyn Monroe maybe have had a point.

Gertrude Stein & Alice B. Toklas

Victoria-s-secret-love-flacon.jpgVictoria's Secret Love

Victoria's Secret Love is simply called Love, not "secret love," although you could easily get confused for a fraction of a second. This is said to be the scent of a boyfriend's tee-shirt, so it should be interesting to take an inhale of that universal boyfriend smell, eminently shareable and sellable. It's the scent of America's sweet boyfriend.

Fragrance notes:

Juniper berries and apricot blush blossoms


Lancôme La Nuit Trésor à la Folie

This new flanker to La Nuit Trésor wishes to put the accent on how to let go in love, if that's an issue for you. The bottle is meant to evoke a red diamond to help you unleash, we gather, your inner control freak and make her or him take a holiday far away from yourself.

Fragrance notes:

Pink peppercorn, bergamot
Rose essence, jasmine, peony
Vanilla, amber, patchouli, tonka bean, musk


Christophe Raynaud, Amandine Clerc, Honorine Blanc

forrest-gump.jpgForrest Gump & Jenny Curran


Chloé Love Story Eau Sensuelle

Love Story Eau Sensuelle's cup of tea is romance, in Paris, and at sunset. If that ticks all the right boxes for you, take it with you on your next trip to the City of Lights and tell us more about it when you come back.

Fragrance notes:

Orange blossom, Passion Flower, Heliotrope, cedarwood, milky sandalwood.


Anne Flipo & Domitille Bertier

Note: All of these perfumes can be worn independently from the meaning of the explicit message they wish to convey.

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