Chanel has launched a new women's perfume, Coco Mademoiselle Eau de Parfum Intense, a revisit of Coco Mademoiselle (2001) by the son of the man who created it, i.e., Olivier Polge, the heir to Jacques Polge, who succeeded his father at the helm of Chanel perfume lab since 2013-2015...
In-house perfumer Olivier Polge explained,
"I wanted to remain close to the original formulation, while conferring it a new dimension."
He added that,
"I felt the urge to increase the proportion of patchouli-fraction; to push to the extreme; to let its power unfold on the skin, without compromising the freshness of the top notes."
The scent is meant for women who assume their "crazy actions, passions and excess with a frank smile," whatever that might mean...it seems however that the frank smile is redeeming here.
The patchouli was sourced from Indonesia; it blends with orange from Sicily and bergamot from Calabria; the heart features rose and jasmine; the base offers an amber accord, which includes tonka bean absolute and Madagascar vanilla absolute.
British actress Keira Knightley continues to front the latest advertising campaign, ten years after having started to do so for the house.
The avowed goal for the brand is to create renewed appeal and make the perfume feel /be even more addictive.
[Source: press release]