American beauty label Elizabeth Arden has released a new feminine fragrance called My Fifth Avenue, which is about the spirit of a world-famous avenue, its vibes and unique sense of opportunity. Tag line for the scent is "The ambition is the muse. The avenue is the inspiration,"...
The eau de parfum looks to be a fresh and sparkling floral composition, with notes such as lotus, jasmine and iris, but also violet leaves.
"This fragrant celebration of a woman's rightful ambition and limitless possibilities embodies the energy, culture and sights that are quintessentially Fifth Avenue. An invigorating floral, it blends citrus notes, musks and wood notes for a fragrant reminder of the sparkling scent of success. NEW Elizabeth Arden My Fifth Avenue. Embrace the possibilities."
Top notes open on lemon, mandarin, a floral ozonic note, and violet leaves. The heart follows suit with lotus bloom and blooming jasmine. The base features a trio of musks, ambery woods, an orris / iris accord and cedarwood essential oil.
This is an addition to the Fifth Avenue collection of fragrances but it sounds new because of the possessive "My" appearing in the front, as well as the shape of the bottle. Claim it - or not!
Available in 3 sizes from 30 ml to 100 ml. Prices are: $39; $52; $65.