American lifestyle brand Vince Camuto released a new fragrance for women called in Italian Illuminare (To lighten.) The jus is dedicated to women and their sense of "inner radiance," with the aim to help them "channel" it thanks to scent...
The eau de parfum was composed by perfumer Christine Hassan of Drom Fragrances. The French nose, who lives in New York City, explained that,
"The inspiration for the new Vince Camuto fragrance was plum blossom because it is a beautiful, and a resilient floral, even in harsh winters. The scent conveys a feeling of endless possibilities, as well as a symbol of strength and alluring aura,"
Ad campaign is fronted by influencer Jasmine Sanders a.k.a. Golden Barbie, who brings her mixed-heritage looks to a scent meant to embody inner strength,
"I am excited to partner with Vince Camuto to debut the latest fragrance," said Jasmine Sanders (a.k.a Golden Barbie). "Illuminare's powerful message to ignite a woman's inner strength is special to me and I am thrilled to add this captivating scent to my beauty routine."
The fresh fruity-floral composition, per the brand, has top notes of plum blossom, bergamot, and pomelo; the heart features magnolia petals, red roses, osmanthus; the base rests on suede musk, tonka, and cedarwood.
[Source: PR Newswire]