Cacharel is launching a new women's fragrance called Yes I Am Fabulous, a flanker to Yes I Am, originally introduced in 2018 with its life-affirming, feminist motto picking up on political lingo and the feminine yen for lipsticks...
The upcoming composition is signed by master perfumer Honorine Blanc, who works for Firmenich, one of the big international fragrance companies. She is the author, amongst others, of SJP NYC, a strawberry-focused scent.
Yes I Am Fabulous is fruity, gourmand, but also said to be sexy. The French brand tells us that the original "spicy cremoso" accord found in Yes I Am (2018) was rethought into a "fruity cremoso"one; the genre of the edp is labeled a "fruity floriental".
This time, it's blackberry which is showcased, together with almondy, powdery purple heliotrope and a fresh hazelnut milk accord in the base. The lipstick-shaped perfume bottle borrows from a new color code, electric purple.
The socio-economic target would be young women in priority, but if it compares to the original, which offers a sophisticated signature, it should be of interest for all ages.