Calvin Klein are tapping into the collective psyche and its thirst for virtuous conduct to help save the planet and our souls with their new scent named CK Everyone...
The brand call it their first "clean" fragrance made with alcohol and perfumery materials of natural origins, while the packaging has been devised to be entirely re-usable and recyclable.
Since CK One, Calvin Klein have made the CK scents be generational, i.e., representative of the ethos of an emerging cohort. This is a further step in that direction, as CK Everyone presents itself as a manifesto for those who prefer to err on the side of green and clean-living, while militating, as always, for social and personal acceptance. Tag line professes "I love everyone of me."
The "genderless" eau de toilette features top notes of organic orange essential oil and ginger. The heart reveals a blue-tea accord and watery notes. The base unfolds on notes of musk, cedarwood, patchouli, and amber.
Personality of the scent is said to be fresh, provocative, complex and uplifting. It's also described as being "authentic, multifaceted, and real."
Available from $55