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A Financial Outlook on Balenciaga Parfums and Fashion {The 5th Sense in the News} {Fashion Notes}
Balenciaga Ready-To-Wear Fall 2010 © Giovanni GiannoniPerfume - as one may or may not fully realize - is one of the pillars of the fashion industry as it generates a democratic revenue stream that simply would not exist by relying only on the creativity of Haute Couture or even high end, research-oriented ready-to-wear. Selling fragrance bottles is not only a good cash flow source but a brand carrier. A successful perfume will contribute in a major way to building the mythology of a fashion brand. Yves Saint Laurent, Chanel, even Dior can be grateful to the perfume industry for their prestige and freedom as couture houses....
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Couple Kissing Onstage, NYC/Valentino Lookalike at an Audition, Diane Arbus, 1963
An article in Le Monde dated January 12th, 2010 attempts to gauge the French perfumery professional milieu's positions, or more modestly as it turns out, reactions to the International Fragrance Association's (IFRA) work on listing, regulating and banning health-hazardous ingredients in perfumes. For now, reactions are subdued and expressed with the help of an emotional register rather than a firm political stand...
Two articles in Le Monde cover the topic of perfume and indirectly reveal some discrepancies between the discourses of the actors, namely the perfumers here, and the more hard-nosed and less poetic reality of the business of perfume-making. 
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