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The Fifth Sense in the News Archive

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March 8, 2010

A Financial Outlook on Balenciaga Parfums and Fashion {The 5th Sense in the News} {Fashion Notes}

Balenciaga Ready-To-Wear Fall 2010 © Giovanni Giannoni

Perfume - as one may or may not fully realize - is one of the pillars of the fashion industry as it generates a democratic revenue stream that simply would not exist by relying only on the creativity of Haute Couture or even high end, research-oriented ready-to-wear. Selling fragrance bottles is not only a good cash flow source but a brand carrier. A successful perfume will contribute in a major way to building the mythology of a fashion brand. Yves Saint Laurent, Chanel, even Dior can be grateful to the perfume industry for their prestige and freedom as couture houses....

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February 10, 2010

In Canada, Perfume Intolerance Mounts in Public Spaces, Honolulu Agrees and The Stinky Bus Trope in Pop Culture {The 5th Sense in the News}

There have been on and off reports about mounting intolerance towards perfume-wearing in public spaces, a phenomenon which seems more typical of the USA and particularly acute in Canada. Either industrialists will have to improve fragrance formulae to make them asthma-proof or protocols of civility will need to be established to avoid the situation encountered by a woman wearing Opium in Saskatoon who got ousted from her commute bus. And consider this, now transit buses will be defined as "scent-free workplaces,"...

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January 14, 2010

How to Attract Men: Please Don't Wear Any Perfume But Your Own {The 5th Sense in the News}

Couple Kissing Onstage, NYC/Valentino Lookalike at an Audition, Diane Arbus, 1963

A research published in Psychological Science shows that men are geared towards grading women's natural scents as most attractive when they are ovulating. It is also an olfactory cue that they register and which provokes a rise in testosterone levels in them...

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The Last Straw: Could Rose Essence Be Banned By IFRA One Day? {The 5th Sense in the News}

An article in Le Monde dated January 12th, 2010 attempts to gauge the French perfumery professional milieu's positions, or more modestly as it turns out, reactions to the International Fragrance Association's (IFRA) work on listing, regulating and banning health-hazardous ingredients in perfumes. For now, reactions are subdued and expressed with the help of an emotional register rather than a firm political stand...

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January 11, 2010

Perfume e-Commerce Selling Counterfeit Fragrances {The 5th Sense in the News}

One perfume site one should reportedly avoid shopping at is 69rocks.com according to a North Jersey news report,...

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January 8, 2010

Scientists Smell the Moon to Identify its Mineral Environment {The 5th Sense in the News}

In another example of how our sense of smell is used for survival purposes, Japanese scientists have been researching the smell of the moon in order to be able to identify the minerals that make up its surface. The project is meant to help assess the future possibility of humans settling on the moon by looking at the risks of radiation. We're that close...

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December 27, 2009

Two Articles on Fragrance-Making: The Aesthetizing of Perfume Discourse {The 5th Sense in the News}

Two articles in Le Monde cover the topic of perfume and indirectly reveal some discrepancies between the discourses of the actors, namely the perfumers here, and the more hard-nosed and less poetic reality of the business of perfume-making.

As a preamble, I would like to say that it is very difficult for professionals to side-step this glamorizing discourse because it is in their eyes essential to the perception of fine fragrances. You can tell the truth but only up to a point. Their job is to make people dream not be overcome by a fit of lucidity. Each article, to me, reveals in between the lines, the somewhat (ouch!) slightly distorting and aesthetizing discourses of perfumers, which in some cases can lead to pranks played on clients that deserve it...

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November 23, 2009

Perfumer Francois Demachy on a Fact-Finding Mission in Korea {The 5th Sense in the News}

Perfumer François Demachy who is responsible for the Dior portfolio of fragrances but also associated to the development of several other perfume brands owned by the Louis-Vuitton-Moët-Hennessy group (LVMH) like Guerlain, Givenchy or Acqua di Parma is reported to have been recently in Korea on a scent trek to research local aromas that could be incorporated in future products...

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October 22, 2009

Blind & Deaf Children Learn to Communicate via Olfaction {The 5th Sense in the News}

A partnership between PZ Cussons (Imperial Leather, Carex) and the Sea Shell Trust for the blind and deaf lets perfumer Kate Williams reconstruct smells for severely disabled children for whom it is the only means of communication, with touch.

"The Seashell Trust is both a day and residential, co-educational, non-maintained special school, offering specialist provision for pupils who have severe and complex disabilities, combined with communication difficulties.
One boy, whenever he goes to the park, sniffs the metallic chains that hold the swings. Kate has therefore recreated that unique, ferrous smell and this is a way of telling him that he is about to go to the park. "

October 14, 2009

Robot Sprays Visitors with Blue Perfume {The 5th Sense in the News}

Can't you tell people are enjoying the fashion-forward experiment?

In an effort to grab people's attention at a trade show, an IRB 140 robot was used to move gracefully about (so they say) while spraying either visitors or a canvas with blue-tinted perfume: the unusual Wode by Boudicca (the dye disappears as the scent dries, it's like magic).

"Using the robot proved a great way of demonstrating the magic of the 'Wode' perfume," says Grace. "It took over eight years to develop this unusual product and we really wanted an unusual and quirky way of drawing people's attention to it. The unexpected nature of the perfume, coupled with the attraction of the robot, proved a great way of doing this."

Read more..

Photo credits: Armitage Pess Center

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The Fifth Sense in the News Archive

Page 1 of 22 • 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22

Monthly Archives

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Latest Posts from Beauty And The Salamander

March 8, 2010

A Financial Outlook on Balenciaga Parfums and Fashion {The 5th Sense in the News} {Fashion Notes}

February 10, 2010

In Canada, Perfume Intolerance Mounts in Public Spaces, Honolulu Agrees and The Stinky Bus Trope in Pop Culture {The 5th Sense in the News}

January 14, 2010

How to Attract Men: Please Don't Wear Any Perfume But Your Own {The 5th Sense in the News}

The Last Straw: Could Rose Essence Be Banned By IFRA One Day? {The 5th Sense in the News}

January 11, 2010

Perfume e-Commerce Selling Counterfeit Fragrances {The 5th Sense in the News}

January 8, 2010

Scientists Smell the Moon to Identify its Mineral Environment {The 5th Sense in the News}

December 27, 2009

Two Articles on Fragrance-Making: The Aesthetizing of Perfume Discourse {The 5th Sense in the News}

November 23, 2009

Perfumer Francois Demachy on a Fact-Finding Mission in Korea {The 5th Sense in the News}

October 22, 2009

Blind & Deaf Children Learn to Communicate via Olfaction {The 5th Sense in the News}

October 14, 2009

Robot Sprays Visitors with Blue Perfume {The 5th Sense in the News}

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