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 It is not in the habit of a confidential niche perfume house to devote much time, energy, and finances to setting up an advertising campaign. More often than not their motto seems to be: the jus, only the jus! Niche perfumery bottles, for proof, seem to take pride in their minimalism, which does not mean necessarily that they come cheap, but they usually remain imperturbably the same throughout the launches of different creations thus saving funds on the bottle designing front. In the case however of the upcoming Like This by Tilda Swinton / Etat Libre d'Orange which launches this weekend in Paris, the label decided to take exception to this art-for-art rule of thumb and feature the actress to create a visual impact...
Continue reading "Etat Libre d'Orange Creates Advertising Visual for Tilda Swinton Scent {Perfume Ads} {Fragrance News}" »
 Fashion designer Narciso Rodriguez is following up on the 2004 and 2009 launches of Narciso Rodriguez for Her and Essence with new, lighter twists. The new scents are called Narciso Rodriguez for Her Iridescent and Essence Iridescent and are said to be true to the originals while making the compositions be more shimmering and luminous versions of those... 
Continue reading "Narciso Rodriguez Go Iridescent (2010) {New Perfumes}" »
 My first impression smelling it on someone else: space My impression upon smelling it on my skin: a crystalline white citrus with a dirty undertone of sea-floated gray amber. If it is about a voyage it is certainly not a disembodied one. You can
choose to think either about making love or having to share the scents
of the bodies of your fellow travelers. In another sense - in a perfumery sense - Voyage is a summary, a shortcut taken between the bitter and sparkling purity of Orange Verte by Hermès created by colleague Françoise Caron and the scents of the sheets of a sieste crapuleuse or afternoon lovemaking bespeaking of time-off and holidays which is to be found in the sweaty cumin note of Eau d'Hermès by ex-mentor of Hermès in-house perfumer Jean-Claude Ellena, Edmond Roudnitska.... 
Continue reading "Hermes Voyage (2010): Creativity Pause or A Voyage along Traditional Trails {Perfume Review & Musings}" »
 ©MazurIt has long been rumored that an upcoming Madonna fragrance was a possibility. In the fall of 2007 the singer was already reported to be shopping around for a perfume deal. Meanwhile Mypa had put out a series of Madonna Nudes 1979 scents over which she has had no control as the photographs of Martin Schreiber came back from the past. But today, the Iconix Brand Group Inc, have announced that the Material Girl fashion collection which will be developed by Madonna, her daughter Lourdes Leon and the in-house fashion team, will also comprise beauty products and a fragrance in the beginning of 2011...
Continue reading "It's Official, Madonna will Launch a Material Girl Fragrance in 2011 {Fragrance News} {Celebrity Perfume}" »
 Scenographist and self-described illustrator Jean Paul Goude talks about the making of the advertising for the new Chance Eau Tendre (see here and here.) He aimed for a mix of insolence and political correctedness which he confesses is a balance which is hard to reach as he himself tends towards more radicalism. The main concept for the ad campaign was that it would be about a woman who is in love with her perfume...
Continue reading "Jean Paul Goude Talks about the Behind-The-Scenes of Chance Eau Tendre " »
 The perfume house of Chanel has been working diligently on updating their classics, most notably resulting in Eau Première, a more luminous and historical twist on the iconic No5 (see also Cristalle Eau Verte.) But if a long 86-year span separates the original No5 (1921) from its descendant Eau Première released in 2007 then recalled for a technicality and finally launched to everyone's satisfaction in 2008, the new Chance Eau Tendre (see ad) is only 8 years younger than the original Chance (2002). Yet it is called by Chanel its " third generation of the Chance fragrance family." If you needed any more proof that Chanel is working for the long haul and toiling along the lines of a genealogical road map, here you have it...
Continue reading "Chanel Calls Chance Eau Tendre its Third Generation of the Chance Fragrance Family (2010) {New Perfume}" »
To celebrate their 1000 + followers, Kenzo is organizing a giveaway on Twitter until March 15, 2010 at http://twitter.com/Kenzousa5 winners will be selected and each one will receive a complete set of 4 Beneficial Waters...
Continue reading "You can Win a Kenzoki Set on Twitter until March 15, 2010 {Contests & Giveaways}" »
 Kenzo is tapping into the wellness sphere of the fragrance world, going back to a tradition that gave us most famously L'Eau de la Reine de Hongrie, but also Eau de Ben, Eau de Botot and more recently Clarins Eau Dynamisante or eaux developed in accordance with the tenets of Dr. Bach. From April 15, 2010, Kenzo will introduce a new collection of four perfumes meant to make you feel better as needed called Les Eaux Parfumées Bienfaitrices de Kenzoki / Perfumed Beneficial Waters of Kenzoki. They are more perfumed and more hydrating versions of the current Beneficial Water line... 
Continue reading "Kenzo Kenzoki Perfumed Beneficial Waters/Eaux Parfumées Bienfaitrices Splash, Fizz, Shh, MMM (2010) {New Perfumes} {Beauty & Olfaction}" »
 While this spring 2010 the US market is just discovering the first fragrance by Hanae Mori to launch in their newly-minted collection of eco-conscious sustainable perfumes called Eaux de Collection which debuted with No1, the French market will be able to discover both No1 and No2 at the same time. Eau de Collection No2 is already out in France although its launch has been discreet. Indeed, the event does not belie the opening line which introduces both fragrances as " Le secret le mieux gardé de Madame Hanae Mori", "The best-kept secret of Hanae Mori"...
Continue reading "Hanae Mori Sustain Their Efforts in Sustainable Perfumery with No2 (2010) {New Perfume}" »
Rather than to offer a flanker to their Cherry Blossom perfume like L'Occitane and Bath & Body Works did to meet the demands of a popular trend, The Body Shop this spring 2010 is releasing a perfume inspired by similar yet different fresh fruity-floral tonalities and East-Asia influenced palette of florals and fruits...
Continue reading "The Body Shop Launches Lychee Blossom/Fleur de Litchi (2010) {New Perfume}" »
 Balenciaga Ready-To-Wear Fall 2010 © Giovanni GiannoniPerfume - as one may or may not fully realize - is one of the pillars of the fashion industry as it generates a democratic revenue stream that simply would not exist by relying only on the creativity of Haute Couture or even high end, research-oriented ready-to-wear. Selling fragrance bottles is not only a good cash flow source but a brand carrier. A successful perfume will contribute in a major way to building the mythology of a fashion brand. Yves Saint Laurent, Chanel, even Dior can be grateful to the perfume industry for their prestige and freedom as couture houses....
Continue reading "A Financial Outlook on Balenciaga Parfums and Fashion {The 5th Sense in the News} {Fashion Notes}" »
 Ulysse remet Chryséis à son père, Claude LorrainAs you set out for Ithaka
hope the voyage is a long one,
full of adventure, full of discovery.
Laistrygonians and Cyclops,
angry Poseidon--don't be afraid of them:
you'll never find things like that on your way
as long as you keep your thoughts raised high,
as long as a rare excitement
stirs your spirit and your body.
Laistrygonians and Cyclops,
wild Poseidon--you won't encounter them
unless you bring them along inside your soul,
unless your soul sets them up in front of you....
Continue reading "Scented Quote of the Day, from Constantine P. Cavafy:" »
 Sakura of Fukushima, Commons Wikimedia
The Japanese spring ritual dedicated to the aesthetic contemplation of cherry blossoms or sakura has been transplanted to global markets to give birth to a very popular, non-elitist japonisant genre of sorts: the cherry blossom fragrance. If in the realm of visual arts, the same current of inspiration gave the rich cloisonné effects found in Impressionism, in perfumery, it contributes to a taste for purer, simpler and understated affordable scents. In both cases, it can be called a movement corresponding to a vogue, a Zeitgeist and a collective shift in taste rather than to an avant-gardist one. Indeed, a sign that the cherry blossom fragrance is becoming even more of a mainstay is that L'Occitane en Provence just released two cherry perfumes together this spring...
Continue reading "Perfume Reviews of L'Occitane Fleurs de Cerisier, Cerisier des Oiseaux and Bath & Body Works Japanese Cherry Blossom" »
 A perfume name can make or break a new fragrance or at least this is what one can assume singer Rihanna is thinking as she has been looking assiduously for a good fragrance name and casting her net wide to do so. Jennifer Aniston is currently doing the same thing but relying more on her inner circle. Initially tempted by Route 22 (Rihanna is 22 years old) she's decided to turn to fans and the internet for feedback. And they have heard her. After reading about her creative block reported by a source who said, "Although Rihanna wanted to call it Route 22, she is now unsure and is keen to see what fans can come up with."...
Continue reading "Singer Rihanna Turns to the Fans and Internet for Help in Choosing Perfume Name" »
 British spa brand Elemis is feting its 20th anniversary this year. To mark the occasion with a white stone, they are preparing to launch their debut perfume simply called Elemis from May 2010. Located in the Mayfair neighborhood in London as well as with a significant portion of their business taking place in Hong-Kong, Elemis decided to turn to centuries-old perfume center Grasse in the south of France to develop their new perfume...
Continue reading "Elemis Eau de Parfum (2010): British Spa Celebrates 20th Anniversary with Debut Scent" »
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Lychee blossoms by 
