Index of New Perfumes 2010 in Alphabetical Order

Annick Goutal Ninfeo Mio (2010) {New Perfume}

Following Un Matin d'Orage, Annick Goutal will launch a new perfume in their garden series from February 2010 called Ninfeo Mio. Originally derived from the idea of giving olfactory form to the myth of the Garden of the Hesperides the...

Avon Rare Diamonds (2010) {New Fragrance}

Avon have launched a new fragrance called Rare Diamonds which features a diamond-orchid note in its heart. The tag line is "Capture the Brilliance.""Rich, romantic and positively brilliant. A brilliant jewel faceted with sparkling plum blossom, diamond orchid and the...

Bath & Body Works Secret Wonderland (2010) {New Fragrance}

 Bath and Body Works have launched a new fragrance in the Signature Collection called Secret Wonderland. It is a fantasy perfume resting on an accord of strawberries and snow-covered jasmine,"Master perfumers have blended luscious strawberry and frosted jasmine petals with...

Betty Barclay Pure Style (2010) {New Perfume}

Fashion and lifestyle brand Betty Barclay will launch a new women's perfume from April 2010 called Pure Style. It is meant to call attention to the lifestyle segment of the company by stressing the age-old distinction between fashion and style:...

Blugirl Jus No.1 (2010) {New Perfume}

The Blumarine-family label Blugirl will launch its debut perfume called Jus No.1 following up on the release of Blumarine Bellissima in the fall of 2009. The word "jus" is sometimes disliked by perfumers who think it is not noble enough...

Chanel Chance Eau Tendre (2010) {New Perfume}

{A fragrance review of Chanel Eau Tendre was added to the blog!}This spring, Chanel will launch a new, more delicately-scented flanker to the original Chance (2003) called Chance Eau tendre (Chance Tender Eau). The new perfume is described as a...

Charriol Tourmaline (2010) {New Perfume}

Following the launch of Charriol Parfums in 2008 to celebrate the 25th anniversary of the Geneva jewelry and timepiece house, the brand will introduce a new fragrance in April 2010 called Tourmaline. The initial catalog included Charriol eau de parfum,...

Dance with Givenchy (2010) {New Perfume}

Givenchy is spoiling young women this beginning of 2010. Alongside Eaudemoiselle, there will be the new Dance with Givenchy. Dance here is meant to incarnate a spirit of feminine freedom, sensuality and grace.It reminds one also in an indirect fashion...

Dior Diorama Re-Edition (2010) {New Fragrance}

A more widely distributed edition of Christian Dior's classic fruity chypre by perfumer Edmond Roudnitska, Diorama (1949), is now available in department stores in the UK and US in Eau de Toilette version. Previously it was possible to place...

Diptyque Vétyverio (2010) & Guerlain Vétiver pour Elle (2007): Looking Back at Niche Perfumery & Guessing the Sex of Vetiver {Perfume Review & Musings} + 5 Samples Draw

Overview of Niche Perfumery Diptyque & Personal ReminiscencesVetyverio is the latest opus by Diptyque one of the earliest so-called "niche" perfume houses to have been established in the 1960s in Paris with this original meaning of offering confidential and unusual...

Donna Karan Pure DKNY (2010) {New Perfume}

{A fragrance review of Pure DKNY was added to the blog!}From February 2010, Donna Karan will launch a new women's scent called Pure DKNY named after one of their clothing lines but which most of all wants to affirm a...

Dynamite Rachël (2010) {New Fragrance}

Canadian fashion label Dynamite have ventured into the waters of perfume branding with a scent called Rachël. The feminine figure who lends her name to the scent is described as the imaginary muse of the brand which wanted to develop...

Ed Hardy Born Wild for Women (2010) {New Fragrance}

Ed Hardy will launch a new women's fragrance in November 2010 called Born Wild. The composition is signed by perfumer Calice Becker of Givaudan (Dior J'Adore; Estée Lauder Beyond Paradise; By Kilian Love, and many more.) The nose explained the...

Elizabeth Arden 5th Avenue Gold (2010) {New Perfume}

As part of the brand's 100th anniversary celebration (see also Red Door Red lipstick), Elizabeth Arden have introduced a limited-edition flanker to the original 5th Avenue (1996) called 5th Avenue Gold. The fragrance was composed by perfumer Olivier Gillotin of...

Elizabeth Arden Green Tea Lavender (2010) {New Perfume}

Elizabeth Arden have released a new flanker to Green Tea (1999) called Green Tea Lavender. The scent features a relaxing, invigorating ingredient: Givaudan's organic lavender from Bulgaria which presents "a unique character with a very rich aromatic almost ambery note."...

Emilio Pucci Miss Pucci (2010) {New Fragrance}

Pucci have introduced their latest fragrance called Miss Pucci. The perfume rests on a magnolia and rose accord and is described as a sparkling musky-floral. It was co-created by perfumers François Demachy, Christine Nagel and Benoît Lapouza; Demachy is the...

Estée Lauder Pleasures Bloom (2010) {New Perfume}

Estée Lauder will introduce a new companion scent to their best-seller Pleasures (1996) created by Alberto Morillas called Pleasures Bloom from July 2010. The fruity-floral scent is said to be have been updated in order to feel more contemporary and...

Estée Lauder Sensuous Noir (2010) {New Fragrance}

Estée Lauder have introduced a new fragrance and flanker to Sensuous (2008) called Sensuous Noir, which is described as being "intensely rich, seductive" and a woody floral chypre."Sensuous after dark. The ultimate in sensuality. Sensuous Noir embodies the warm, fluid...

Esteban Baume Tolu (2010) {New Fragrance}

  Esteban, a niche perfume house whose flagship store is located in the heart of Paris in St Germain des Près, has released a new fragrance creation in their Les Matières, a collection dedicated to the interpretation of one perfumery material....

Fan di Fendi (2010) {New Fragrance}

Fendi didn't do too well with their latest launch Palazzo which had to be discontinued only 18 months after having been introduced to market. The brand then said that the fragrance was not so much performing poorly as performing below...

Fresh Eat, Pray, Love (2010) {New Perfumes}

Fresh will launch their first narrative trio of fragrances called Eat, Pray, Love inspired by the best-seller by Elizabeth Gilbert (which I haven't read but first became aware of its existence when I spotted someone reading it on the subway.)...

Ghost Captivating (2010) {New Fragrance}

Captivating is the latest fragrance by Ghost, a perfume brand which is popular in the UK and less well-known elsewhere but is accessible at discount stores abroad and from British online sites. "The new fragrance GHOST Captivating perfectly encapsulates modern...

Guess Seductive (2010) {New Perfume}

Guess will launch a new women's perfume called Seductive which is meant to from a business standpoint to cement the vision Coty have for Guess: make the house's fragrance label more upscale and more present in the imagination of people...

Harrods Rose by Bond No9 (2010) {New Fragrance}

New York City based niche perfume house Bond No.9 has been expanding its geographic compass significantly lately with city-exclusives outside of the Big Apple and an initial collaboration with London's Harrods last July 2009 which gave a duo, Harrods for...

Hermès Voyage d'Hermès (2010) {New Perfume}

{A fragrance review of Voyage d'Hermès Eau de Toilette has been added to the blog!}Hermès will launch a new major perfume for them in April 2010 called Voyage d'Hermès. The scent is part of the group of perfumes called "parfums-romans"...

Inis Moonlight (2010) {New Fragrance}

Irish perfume house Inis (pronounced "Inish") launched a flanker to Inis: Energy of the Sea called Inis Moonlight on Saint Patrick's Day 2010. The inspiration is a nocturnal marine scent. "A sister fragrance to Inis energy of the sea, the...

Judith Leiber Night (2011) {New Fragrance}

   After the launch of Leiber by Judith Leiber in 2007 and a hiatus, the luxury clutch maker to the stars is going back to the world of perfume and preparing to launch a new women's fragrance from January 2011...

L'Occitane Fleur Chérie (2010) {New Fragrance}

L'Occitane en Provence will release a new fragrance this fall called Fleur Chérie (Beloved Flower.) Its name is a reference to the popularity of the scent pf orange blossom or neroli essence in the Mediterranean region and a discreet homage...

Lalique Fleur de Cristal (2010): Solar Muguet {New Perfume}

  French crystal maker Lalique will launch a new feminine fragrance this year called Fleur de Cristal (Crystal Flower) to celebrate the 150th anniversary of its establishment. Described as a solar floral composition centering on the graceful, crystalline and delicate note...

Lancôme Ô d'Azur (2010) {New Perfume}

Another classic of French hesperidic fragrances is being revamped this year with Ô d'Azur by Lancôme a flanker to Ô de Lancôme launched in 1969 and created by perfumer Robert Gonnon. The new perfume is signed by noses Domitille Bertier...

Lancome Tresor in Love (2010) {New Perfume}

Lancôme will release a new perfume called Trésor in Love at the end of March 2010 which is characterized as a free interpretative exercise on the original Trésor launched in 1990 and created by Sophia Grojsman. It was a landmark...

Lolita Lempicka Minuit Noir (2010) {New Perfume}

French designer Lolita Lempicka is launching a new version of her annual midnight-inspired take on the original Lolita Lempicka Eau de Parfum. In 2010 the seasonal flanker is called Minuit Noir (Black Midnight.) Eve's apple becomes the color and depth...

M. Micallef Pomme d'Amour (2010) {New Fragrance}

 M. Micallef, a luxury artisanal niche perfume brand from the south of France, have released a new packaging and a new name for a fragrance formerly known as Vanille-Mandarine which had been introduced in 2007 as part of the exclusive...

M. Micallef Shanaan (2010) {New Fragrance}

  M. Micallef have added a new fragrance to their collection Les Exclusifs called Shanaan. Known for her sense of sparkly whimsy as applied to perfume flacons, co-founder Martine Micallef is also able to offer regular output of new fragrances in...

Nina Ricci Nina L'Elixir (2010) {Fragrance Review}

Nina L'Elixir is the latest addition to the Nina portfolio which was inaugurated in 2006 to popular commercial acclaim with Nina Eau de Toilette. Perfumer Olivier Cresp working in tandem with Jacques Cavallier then, continued doing with it in a...

Parfums d'Orsay L'Intrigante (2010) {New Fragrance}

Parfums d'Orsay, named after illustrious dandy Comte d'Orsay (1801-1852) and the repository of his perfume formulas, have launched a new feminine fragrance called L'Intrigante (The Schemer) in their Les Intenses collection where it joins Le Dandy, La Dandy and Le...

Parfums de Nicolaï Kiss Me Tender (2010) {New Fragrance}

Parfums de Nicolaï just launched their latest feminine fragrance creation in Paris. Centering on a quintessentially Belle Epoque flower, the powdery Heliotrope also nicknamed "cherry-pie" for its pastry-like scent, it is called Kiss Me Tender. The floriental composition is signed...

Parfums Delrae Emotionnelle (2009) {New Perfume}

Parfums DelRae will launch a new perfume inspired by Paris called Emotionnelle (Emotional). The brand founder wanted to refer to the emotions she felt while in the city of lights and perfumes and asked perfumer Michel Roudnitska to transcribe those...

Pupa In Case of Love (2010) {New Fragrance}

Italian makeup and perfume brand Pupa have introduced a new fragrance for women called In Case of Love to help you seduce your and his senses. In line with their trademark inventive packagings, the Eau de toilette comes in...

Roberto Cavalli Anniversary (2010) {New Fragrance}

Italian designer Roberto Cavalli will launch a new women's fragrance to celebrate the 40th anniversary of his brand from September-October 2010. The new perfume, described as a fruity-floral, was named Anniversary. It was created by perfumer Olivier Polge. The entire...

Rochas Eau de Rochas Fraîche (2010) {New Fragrance}

Coinciding with the occasion of the 40th anniversary of Eau de Rochas, the perfume brand has released a new flanker to their enduring best-seller created in 1970 by perfumer Nicolas Mamounas called Eau de Rochas Fraîche.The perfume, considered a classic...

Serge Lutens Bas de Soie (2010) {New Fragrance}

Serge Lutens will launch a new perfume from June 2010 called Bas de Soie (Silk Stockings). This fragrance visibly continues to develop his series of reflections on a sartorial theme after Serge Noire (2008) and Fourreau Noir (2009). As is...

Serge Lutens Boxeuses (2010) {New Fragrance}

After L'Eau de Serge Lutens and Bas de Soie, Serge Lutens will launch a third opus this year called Boxeuses (Boxers in the feminine) to be introduced in September 2010. Perhaps because the composition is even more complex than Bas...

Stendhal Ambre Sublime (2010) {New Fragrance}

  French beauty brand Stendhal est. 1949 have released a new women's perfume following the reported success of their 2009 launch of Elixir Noir. Ambre Sublime ties in with a dynamic trend of ambery perfume creation this fall-winter 2010 which comprises... ...

Ted Lapidus White Soul (2010) {New Fragrance}

 Ted Lapidus launched a new fragrance for women called White Soul which is meant to be "the feminine alter ego of Black Soul," their anniversary men's cologne launched in 2009.The flacon is meant to suggest the feminine figure including the...

The Body Shop Midnight Bakula (2010) {New Fragrance}

 The Body Shop is offering a new white-floral composition baptized Midnight Bakula (Mimusops Elengi) inspired by an ancient plant used in Ayurveda medecine. Its flowers have the property of retaining their fragrance for a long time, even after they have...

Thomas Sabo Charm Rose (2010) {New Fragrance}

German jewelry designer Thomas Sabo known for his whimsical and highly collectible sterling silver charms will launch a perfume from August 2010 called Charm Rose. The tag line is "Your charm fragrance." It addresses both women and girls promising to...

Tova Turquoisé (2010) {New Perfume}

Popular fragrance developer Tova has introduced a new perfume called Tova Turquoisé. It is debuting on the Germany QVC site. If the name of the fragrance seems to be an allusion to a blue marine scent, there is no sign...

Twirl by Kate Spade (2010) {New Perfume}

Kate Spade is making further forays into the fragrance world from September 2010 with a new perfume called Twirl. The move is said to be part of a desire to expand and consolidate the lifestyle positioning of the brand for...

Vera Wang Preppy Princess (2010) {New Fragrance}

 Vera Wang launched a new limited edition fragrance part of the Princess franchise called Preppy Princess. The original Princess launched in 2006 and was followed by Flower Princess (2008), Rock Princess (2009), Glam Princess (2009) and now a new type...

Versace Vanitas (2010) {New Fragrance}

 Following this year's Versus by Versace, the brand is taking little respite and will launch a new women's perfume this month in November called Vanitas. The jus, a woody floral, is signed by perfumer Dora Baghriche-Arnaud. Next spring, expect also...

Vivienne Westwood Naughty Alice (2010) {New Fragrance}

British designer Vivienne Westwood is paying homage to Lewis Caroll's Alice in Wonderland this fall with a new perfume called Naughty Alice which will debut in late September 2010. We are told it "references magic and mischief."The couturière's talent had...

Yves Rocher Vanille Noire (2010): Triple Vanilla {New Perfume}

Yves Rocher will introduce a new fragrance as part of their more select collection entitled Secrets d'Essences which year after year showcases a qualitative natural perfumery material benefiting from careful selection, state-of-the-art extraction methods and a famous perfumer's signature. After...