Hanae Mori will introduce a new perfume in May 2010 which will help point to the future of perfumery going in a very green direction and we do not mean the perfume notes.
No.1 is a limited-edition fragrance which is part of a new collection entitled Eaux de Collection (lit. Collection Waters). Its defining characteristic is that perfumes created under this label are made
"...using renewable energy sources and which will benefit Clean Air-Cool Planet, an organization dedicated to combating global warming."...
The Eaux de Collection will feature perfumes created thanks to the energy of the sun and wind. No. 1 relied for 30% of its manufacturing process on these natural sources of energy. Up to 5% of the proceeds of the sales will be donated to Clean Air-Cool Planet. Another scent is slated to launch by the end of 2010.
Another defining trait worth mentioning, especially to Paris lovers is that No. 1, a fruity-floral scent, was composed by Expressions Parfumées using berries and flowers from the City of Lights.
Opening notes are bergamot, black currant, grapefruit and mulberry leaf.
Sustained notes are blackberry, jasmine, raspberry and white musk
Lingering notes are Indian sandalwood, amber and vanilla.
7000 copies of the fragrance will be released. Each 3.4 oz bottle is priced at $95. The concentration is said to be midway between that of an eau de toilette and an eau de parfum.
Via Women's Wear Daily