Old Spice has hired actor Will Ferrell in his role as Jackie Moon from the movie "Semi-Pro" to play the sweat expert talking to millions of extra perspiring people from the intimacy of his locker room.

The Old Spice website which was already a riot to read with such immortal lines as "Like a bullrider about to leave the chute give yourself a slap of manhood with the Old Spice Splash Cologne" now features a series of comedic commercials with Will Ferrell for the new deodorant called Old Spice ProStrength. Smile and laughter guaranteed. You can vote for the best ones and your voting unlocks further videos......

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Some Thoughts on Class-Connoted Smells Around Avon Flower and Petal

At the time that David H. McConnell set up the California Perfume Company (1886-1939) the forerunner to Avon, perfectly desirable perfumes were designated with the term “odors”, a word that has come to be negatively connoted in the contemporary period in the English language. If a “scent” generally smells good today, an “odor” in 2008 mostly does not.

This historical semantic shift recently took on a new meaning for us as we smelled the new Avon for Cynthia Rowley duo of perfumes for mothers and daughters called Flower and Petal, which will be issued this year for Mother’s Day. The scents which at first smell pretty in a standard albeit retro way for Flower and in a more interesting, unexpected way for Petal turn out both to reveal some suprisingly frank notes in their base notes. We were so surprised that it felt suddenly like experiencing a time warp and going back to a noisy malodorous street in a Victorian era city (for Flower) and a turn-of the-century Belle Epoque garden (for Petal) where children are playing, running and stopping to catch their breaths covered with summery perspiration. The perfumes at some point smell unnaturally and shockingly natural in a realistic manner.....

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There is a fascinating interview with author Katherine Ashenburg on the history and practices of cleanliness in Salon. Judging by the exchange she seems to retain the theses of classic works of previous researchers on these questions such as Alain Corbin, Georges Vigarello, or Françoise de Bonneville but she also introduces comparative American material for example on the turning point that the Civil War was in the United-States for the discovery of the advantages of cleanliness and its decidedly democratic flavor. She also brings her own personal reflections which are very interesting. The interview and excerpt form her book were so compelling, we immediately went to order a copy of it........

Continue reading "Interview with Katherine Ashenburg: Do You Prefer to Scrape, Change Shirts or Soap? {Fragrant Reading} {Holiday Shopping Ideas - $20 or Less} {Notebook: Fresh & Clean}" »

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How addictive can freshness be? If you want to smell like you had just stepped out of the shower all day long and are wearing crisp freshly ironed linen, then look no further, Shower Fresh by Clean was just made for that purpose.

The perfume has opening notes of lemon, mandarin, and orange. Heart notes are lily of the valley, orange blossom, and jasmine. Base notes are sheer musks and woods.....

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