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 Couple Kissing Onstage, NYC/Valentino Lookalike at an Audition, Diane Arbus, 1963 A research published in Psychological Science shows that men are geared towards grading women's natural scents as most attractive when they are ovulating. It is also an olfactory cue that they register and which provokes a rise in testosterone levels in them...
Continue reading "How to Attract Men: Please Don't Wear Any Perfume But Your Own {The 5th Sense in the News}" »
 An article in Le Monde dated January 12th, 2010 attempts to gauge the French perfumery professional milieu's positions, or more modestly as it turns out, reactions to the International Fragrance Association's (IFRA) work on listing, regulating and banning health-hazardous ingredients in perfumes. For now, reactions are subdued and expressed with the help of an emotional register rather than a firm political stand...
Continue reading "The Last Straw: Could Rose Essence Be Banned By IFRA One Day? {The 5th Sense in the News}" »
One perfume site one should reportedly avoid shopping at is 69rocks.com according to a North Jersey news report,...
Continue reading "Perfume e-Commerce Selling Counterfeit Fragrances {The 5th Sense in the News}" »
 In another example of how our sense of smell is used for survival purposes, Japanese scientists have been researching the smell of the moon in order to be able to identify the minerals that make up its surface. The project is meant to help assess the future possibility of humans settling on the moon by looking at the risks of radiation. We're that close...
Continue reading "Scientists Smell the Moon to Identify its Mineral Environment {The 5th Sense in the News}" »
 Two articles in Le Monde cover the topic of perfume and indirectly reveal some discrepancies between the discourses of the actors, namely the perfumers here, and the more hard-nosed and less poetic reality of the business of perfume-making. As a preamble, I would like to say that it is very difficult for professionals to side-step this glamorizing discourse because it is in their eyes essential to the perception of fine fragrances. You can tell the truth but only up to a point. Their job is to make people dream not be overcome by a fit of lucidity. Each article, to me, reveals in between the lines, the somewhat (ouch!) slightly distorting and aesthetizing discourses of perfumers, which in some cases can lead to pranks played on clients that deserve it...
Continue reading "Two Articles on Fragrance-Making: The Aesthetizing of Perfume Discourse {The 5th Sense in the News}" »
 Perfumer François Demachy who is responsible for the Dior
portfolio of fragrances but also associated to the development of several other
perfume brands owned by the Louis-Vuitton-Moët-Hennessy group (LVMH)
like Guerlain, Givenchy or Acqua di Parma is reported to have been recently in Korea on a scent trek to research local aromas that could be incorporated in future products...
Continue reading "Perfumer Francois Demachy on a Fact-Finding Mission in Korea {The 5th Sense in the News}" »
 A partnership between PZ Cussons (Imperial Leather, Carex) and the Sea Shell Trust for the blind and deaf lets perfumer Kate Williams reconstruct smells for severely disabled children for whom it is the only means of communication, with touch.
"The Seashell Trust is both a day and residential, co-educational,
non-maintained special school, offering specialist provision for pupils who
have severe and complex disabilities, combined with communication
difficulties.
One boy, whenever he goes to the park, sniffs the metallic chains that hold
the swings. Kate has therefore recreated that unique, ferrous smell and this
is a way of telling him that he is about to go to the park. "
Read more...
 Can't you tell people are enjoying the fashion-forward experiment?
In an effort to grab people's attention at a trade show, an IRB 140 robot was used to move gracefully about (so they say) while spraying either visitors or a canvas with blue-tinted perfume: the unusual Wode by Boudicca (the dye disappears as the scent dries, it's like magic). "Using the robot proved a great way of demonstrating the magic of the
'Wode' perfume," says Grace. "It took over eight years to develop this
unusual product and we really wanted an unusual and quirky way of
drawing people's attention to it. The unexpected nature of the perfume,
coupled with the attraction of the robot, proved a great way of doing
this."
Read more..Photo credits: Armitage Pess Center
 A study in the August 2009 issue of Journal Science of the Total Environment reports that synthetic musks can be found in the blood stream of people using body care and perfume products and that the more people use them, the higher the levels are. Age is a predictor of the type of synthetic musks that will be found in the blood with the younger age group having more of the polycyclic musks vs. the nitromusks that were banned in the 1990s because they were found in the wildlife and raised concerns over toxicity. "Some musks are known to affect reproduction in rats and fish and can
damage the DNA in cells. However, their effects on humans are not
known. It is clear though that humans are being exposed to these
synthetic fragrances. This study measured levels of 11 different
nitro and polycyclic musks in the blood of 55 female and 45 male
students (ages 19 to 43) from Austria. The researchers measured musk
levels in the blood and compared them to body mass index, skin type
(oily, normal or dry), fish consumption and use of cosmetics. Surveys
were used to determine the numbers of times the students ate fish and
used lotion, deodorant, perfume, shampoo, air fresheners and hair
sprays..."
Continue reading "Synthetic Musks are Everywhere, in your Blood Stream, your Milk & Lake Michigan {The 5th Sense in the News}" »
 Well, it's not because we love perfume that we will stifle the voices of those that cannot stand it. In a new edition of why perfume sucketh in public space, you have two pieces on how perfume mingles badly with food. Yes, I myself have been guilty of making this kind of remark recently in an article about the difficulty of wearing perfume for a fragrance blogger and how it enabled me to smell food better, at times, a piteous consolation. There is a little rejoining chorus here from two foodies...
Continue reading "Again, the Anti-Perfume Naysayers have their Say " »
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