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An article in the Daily Mail reminds us that Pelargoniums are to be cherished for their scents, which come in multi-variegated forms. Like the more exotic orchids, they always tend to smell like something else we know of. They are the natural perfumers of the plant world. From Turkish delight or strawberry to orange or cinnamon scents, the family knows how to surprise the 5th sense... Stawberry-scented Lady Scarborough
Continue reading "Pelargoniums are the Chameleons of the World of Scent {The 5th Sense in the News}" »
The relationship of cigarette to perfume is multi-faceted. You can abhor the scent of smoke because it signals poison. You can love it because it is atmospheric. Perfumers have tried to bottle it. They are also far from being purists and smoke, sometimes. The famous Tabac Blond by Caron was inspired by the scent of Viriginian cigarettes. Habanita by Molinard even started out as a scent for cigarettes. So, somehow the new ban on smoking in New York City which went effective on May 23, 2011 ought to be reported on a perfume blog, we feel, because it will inevitably influence the quality of the air, the way people smell in NYC, the way people will perceive bottled fragrance. That is, if the ban is rigorously enforced. Apparently, it isn't so far. The municipality has said that 2011 will see the "summer of warnings" unfold before the law decides to crack down on smoke offenders for real...
Continue reading "Somehow, It's Related to Perfume: How's NYC's Smoking Ban Doing? {The 5th Sense in the News}" »
Perfumes inspired by the scent of wine or liqueur, sometimes described as "boozy" in perfumista's parlance, are far from being uncommon. There are several kinds: the crypto-boozy scents like the chypres; the replica-boozy scents such as perfumes directly sourcing their main accords from a vintner's reserve like Frapin; the enhanced-by-booze scents where a wine or rum note gives a je-ne-sais-quoi to the composition; and most avant-gardist of the lot, the aged-like-wine boozy perfumes, left to mellow in wooden caskets, an original idea implemented by Thierry Mugler. If the relationship of wine and perfume is rich, and bilateral, if we consider flavor to count as perfume, it has never been so openly affirmed as with the latest concept signed by Mazzetti d'Altavilla...
Continue reading "The Allure of Perfume in Wine, and Not Vice Versa {The 5th Sense in the News}" »
 Perfumer Christopher Sheldrake, who is well-known to the perfumistas' constituency through his close collaborative work with Serge Lutens but who also happens to influence the destinies of the so-called mainstream perfumery - one would hope it is more relevant to oppose qualitative perfumery to non-qualitative perfumery - as Chanel's director of research and development, explains why the house of Chanel wants to refresh the sillage of the No. 19 with its new incarnation, No. 19 Poudré. It turns out that it is more thanks to the heritage consciousness of the perfumers than due to marketing forces that the project was born....
Continue reading "Christopher Sheldrake Talks about Chanel No.19 Poudré {The 5th Sense in the News}" »
 The New York Times has investigated the practice of fragrance modeling in department stores. Deemed overly aggressive a technique by customers and experts alike, there has been a rethink of the model of the barrage of fragrance-spritzers awaiting you that you are more than ready to dodge upon entering the perfume aisles. If you've ever felt like you might be food to sea-swarming sharks awaiting to earn a commission on a sale, here's your new guide to cruising the fragrance counters knowing other people are feeling your pain. It's also probably a relief for fragrance models themselves -- you can read our series: Confessions of an Ex-Fragrance Model (4 parts) to get their viewpoint on their job....
Continue reading "The Evolution of Fragrance Modeling {The 5th Sense in the News}" »
The Wall Street Journal has written a profile of olfactory consultant Ann Gottlieb. How's a day of work in her life? Check out after the jump to see the kind of scent marathon she undertakes almost each and everyday. Gottlieb is one of the key developers behind fragrances like Calvin Klein Obsession, CKOne, Christian Dior J'Adore, Bang by Marc Jacobs, Renee Fleming La Voce, Covet by Sarah Jessica Parker, Man by Calvin Klein, Estée Lauder Spellbound, Benetton Colors, and many more...
Continue reading "How an Olfactory Consultant Works in the Beauty Industry {The 5th Sense in the News}" »
 The Philadelphia Inquirer summarizes the latest findings in smell research as pertaining to love. There will also be a lecture on Thursday February 10, 2011 on "Nasal Attraction: How Your Nose Can Help You Select a Suitable Partner," at the Wagner Free Institute of Science of Philadelphia.
"In a world so often fetid and unfriendly, thank heavens Valentine's Day soon will flaunt the bond between the heart and the nose. If you've never considered the connection, consult with cognitive neuroscientist Johan Lundström, who makes his money by studying how mating calls can be smelled as well as heard." Read more in What Loves Smells Like: Scientist speaks on "nasal attraction." Picture © David Martyn
 The delicious aroma of steamed basmati rice may be on the wane due to global warming, The Times of India reports:
"NEW DELHI: An experiment by Indian agriculture scientists points to the enormous effect global warming could have on the fragrant basmati rice. Basmati, Sanskrit for the fragrant one, may lose not just its aroma, the famous long grains may get shorter, say scientists." [...] The extra heat, he said [H Pathak, principal investigator of Indian Agricultural Research Institute's Climate Change Challenge Programme], prevented the food stored by the plant from travelling to the grain. Consequently, it failed to grow to the right length. The heat also destroyed fatty acids stored in the grain which give the basmati its distinct fragrance when cooked. Read more at Global Warming May Rob Basmati of its Fragrance Picture via Topnews.in
 Researchers in Perth, Australia have discovered a new species of Arum Lily which flourishes only for 2 days during the wet season. It smells curiously familiar, yet somewhat incongruous.
"A NEW SPECIES OF desert lily that smells like a burnt-out electrical motor has been discovered in Western Australia's Kimberley region,".....
Continue reading "New Nano Arum Lily Smells Like Something Man-Made {The 5th Sense in the News}" »
 Dog-assisted therapy is a new resource in medical practice which is being developed in the fields of psychological therapy, psychiatry, even predictive medical diagnosis, and not just to accompany the death of terminally ill patients. Specialists think that it is possible that canine olfactory acuity enables them to respond to human physical and mental conditions. Empirical observation points to them being able to differentiate between the smells of anxiety vs. depression...
Continue reading "Dogs Support Therapy Thanks to Sense of Smell {The 5th Sense in the News}" »
 A quaint theory about recommended, ideal perfume-wearing is resurfacing in the republic of Georgia in which the color of your hair calls for specific types of scents. Some say it is really a skin-type theory as the color of your hair is said to be linked to a certain type of skin. Others may just think it is really a color-wheel fashion-oriented theory whereby certain smells seem to match better certain tones, even artificially dyed ones...
Continue reading "The Hair-Color Theory about Perfume Resurfaces in Georgia {The 5th Sense in the News}" »
 The chain of stores Abercrombie & Fitch is in the habit of wooing its customers by spraying their fragrance Fierce in the atmosphere of their boutiques. This olfactory branding approach has just now been given the big thumbs down by a group of teens demonstrating in San Francisco from the movement Teens Turning Green protesting in front of the store while chanting " A & F Stop Spraying Us." Their action is reportedly and according to them based on empirical evidence and was followed up by a search in a cosmetics database. Their decision to protest is apparently consecutive to a report by The Campaign for Safe Cosmetics which states that Fierce contains 11 harmful and undisclosed chemicals which have been shown to have a negative impact on the DNA in sperm by altering it, cause cancer etc. although more studies need to be done to confirm, or disprove the results...
Continue reading "Abercrombie & Fitch Fierce Fragrance Raises Public Health Concerns {The 5th Sense in the News}" »
 Cherry blossoms © The Scented Salamander, cropped.
Reuters looked to #1 global leader in fragrance manufacturing Givaudan for clues about the state of the fragrance economy and the report is good, especially in provenance from emerging markets.
Luxury group LVMH (Louis Vuitton Moët Hennnessy) and luxury brand Hermès announced similar figures of growth within the last two weeks: +12% and +25% (fragrances and cosmetics) respectively in the first half of the year...
Continue reading "Leading Fragrance Manufacturer Givaudan Reports Market Growth {The 5th Sense in the News}" »
 Style.com invited 10 beauty bloggers to pick their personal
faves from among the wealth of recent new releases. Too hot to think
and looking for inspiration? You can click through Summer 2010 Beauty Guide: Heat Wave.
"With a bevy of products hitting shelves to keep you painted, polished, and sun-burn free all season long, a streamlined list of the best and the brightest is essential. We've polled our favorite beauty bloggers to find out what they're slathering and spritzing this summer. Here, 30 tips to help you look as things heat up -- Edited by Celia Ellenberg."
 A team of Welsh researchers are studying the behavior of insects, right now focusing on the responses of their antennas to smells, to possibly design optimal olfactory chemical messages for mankind in the future.
"The team of
scientists from Cardiff University hope that by understanding the way insects
respond to scents, they will be able to manufacture far more sophisticated
smells and scents.
It is hoped the result
could also help protect crops from disease and even help make life-saving
anti-cancer drugs."...
Continue reading "Insects' Responses to Olfactory Chemical Messages Key to the Future of Crops, Health & Sex {The 5th Sense in the News}" »
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