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 Can't you tell people are enjoying the fashion-forward experiment?
In an effort to grab people's attention at a trade show, an IRB 140 robot was used to move gracefully about (so they say) while spraying either visitors or a canvas with blue-tinted perfume: the unusual Wode by Boudicca (the dye disappears as the scent dries, it's like magic). "Using the robot proved a great way of demonstrating the magic of the
'Wode' perfume," says Grace. "It took over eight years to develop this
unusual product and we really wanted an unusual and quirky way of
drawing people's attention to it. The unexpected nature of the perfume,
coupled with the attraction of the robot, proved a great way of doing
this."
Read more..Photo credits: Armitage Pess Center
 A study in the August 2009 issue of Journal Science of the Total Environment reports that synthetic musks can be found in the blood stream of people using body care and perfume products and that the more people use them, the higher the levels are. Age is a predictor of the type of synthetic musks that will be found in the blood with the younger age group having more of the polycyclic musks vs. the nitromusks that were banned in the 1990s because they were found in the wildlife and raised concerns over toxicity. "Some musks are known to affect reproduction in rats and fish and can
damage the DNA in cells. However, their effects on humans are not
known. It is clear though that humans are being exposed to these
synthetic fragrances. This study measured levels of 11 different
nitro and polycyclic musks in the blood of 55 female and 45 male
students (ages 19 to 43) from Austria. The researchers measured musk
levels in the blood and compared them to body mass index, skin type
(oily, normal or dry), fish consumption and use of cosmetics. Surveys
were used to determine the numbers of times the students ate fish and
used lotion, deodorant, perfume, shampoo, air fresheners and hair
sprays..."
Continue reading "Synthetic Musks are Everywhere, in your Blood Stream, your Milk & Lake Michigan {The 5th Sense in the News}" »
 Well, it's not because we love perfume that we will stifle the voices of those that cannot stand it. In a new edition of why perfume sucketh in public space, you have two pieces on how perfume mingles badly with food. Yes, I myself have been guilty of making this kind of remark recently in an article about the difficulty of wearing perfume for a fragrance blogger and how it enabled me to smell food better, at times, a piteous consolation. There is a little rejoining chorus here from two foodies...
Continue reading "Again, the Anti-Perfume Naysayers have their Say " »
 "DEAR ABBY: Yesterday, my 27-year-old daughter was coming out of
a store behind a woman who was reeking of very strong perfume. It
triggered an asthma attack and my daughter ended up in the emergency
room.
Would you please remind your readers that they should
apply their perfume with discretion, and that there are people who are
allergic to it and could end up seriously ill if they are exposed to
it? - KATHY IN NEW MEXICO."
Read more...
 Modern perfume molecules can be powerfully diffusive, a trend that probably needs to be contained, or blends can provoke unexpected allergic reactions. In the case of a Texas spritzing incident reported by the BBC, the sprayed fragrance was so obnoxious that some 150 people decided to exit a building while others were seriously injured. Was this also a phenomenon of mass panic to some extent or just a genuine perfume-triggered epidemic sickness is not altogether clear, but the problem so far has been chalked up to strong perfume. "Thirty-four people went to hospital and dozens were treated for
sickness after strong perfume was sprayed by a woman in a Texas bank."
Read more...
 An article in Le Monde summarizes the state of Haute Couture in the aftermath of the Christian Lacroix crisis. The figures are contrasted: haute couture caters to the material needs of a money elite that amounts to about 1000 persons worldwide but is needed as a motor of creation by others. At the same time haute couture would never be able to survive without the revenues that come from perfumes and cosmetics which amount to 60% of its gains... (on the left, a look from the Dior fall 09 collection via WWD)
Continue reading "How Perfume is Saving Haute Couture {The 5th Sense in the News}" »
 Designer Diane von Furstenberg pumps her perfume in the air in the Meatpacking district in NYC, gets irate feedback from passersby and neighbors who are less than enamored with her signature scent D. The epithets soon rain...
Continue reading "Diane von Furstenberg D Gets Evaluated by Passersby in New York, and Not in a Good Way {The 5th Sense in the News}" »
 The London Daily News reports that a man is using perfume as a pretext to lure in his unassuming victims in central London. We had heard about not infrequent street mugging in London lately, but this is a creative twist on the technique deployed for the attack. "Reports are flooding into the London Daily News crime
desk of serial attacks by a man around central London offering to
females on the street to either buy or try or a new perfume.
The
perfume is in fact a highly toxic liquid, and is used by the male
described to be around six foot well dressed and with an eastern
European accent, to blind the victim and then steal whatever
possessions they may have."
London on Alert with new "perfume squirting" crime...
 Life is dangerous in Iraq but who knew that wearing perfume could provoke security issues? Although the following article does not address the problem of the health hazards that certain perfumes and cosmetics containing trace amounts of explosives could potentially cause to their users, it does reveal that fragrances can trigger explosives detectors...
Continue reading "Cheap Perfumes Contain Trace Amounts of Explosives {The 5th Sense in the News}" »
 WASHINGTON - Consumers should stop using Zicam Cold Remedy nasal
gel and related products because they can permanently damage the sense of smell, federal health regulators said.
The
over-the-counter products contain zinc, an ingredient scientists say
may damage nerves in the nose needed for smell. The other products
affected by the Food and Drug Administration's announcement Tuesday are adult and kid-size Zicam Cold Remedy Nasal Swabs.
The FDA says about 130 consumers have reported a loss of smell after using Matrixx Initiatives' Zicam products since 1999. Read more...Watch Brian Williams on MSNBC,
 Perfume and food overlap more often than not. In this case another bridge was thrown by British mixologist Tony Conigliaro between the No.5 and a refreshing beverage. It took him 2 years to develop the cocktail called No5 Champagne Cocktail served in a custom-designed long flute glass with a wider rim to better control the physics of champagne bubbles (see Champagne Bubbles Essential to Taste/Smell)....
Continue reading "UK Mixologist Creates Chanel No5-Inspired Champagne Cocktail {The 5th Sense in the News}" »
 There is a lovely article in the Philadelphia Enquirer about ancient roses found in the garden of Wyck House in Germantown. The house and its garden are filled with history having harbored 9 generations of the same family since the 17th century and having preserved a rose garden planted in the 1820s. The Marquis de La Fayette was once a visitor and a guest...
Continue reading "The Roses of Wyck: Old Rose Symposium May 30, 2009 {The 5th Sense in the News}" »
 Noses and Ears Etc: Two Profile, One Nose & Turban by John Baldessari
As previously announced, a modern form of olfactory spectacle is being developed with the upcoming Scent Opera Green Aria. There have already been various types of smell-o-visions, numerous scent installations, olfactory concerts, theatrical performances, so what is the added twist here? (see for example in France the works of Laurent Assoulen, Michel Roudnitska, Francis Kurkdjian and more*...)...
Continue reading "Scent Opera Green Aria: More Reading {The 5th Sense in the News}" »
 A Russian businessman wants to put some glamor back into the Yukos name which has become synonymous with financial scandal. What better idea but to establish it as a perfume trademark and use the anticipated perfume as a political vote bulletin in support of ex-billionnaire Mikhail Khodorkovsky? "Only in Russia", one might say...
Continue reading "When Perfume Becomes Political: The Yukos Fragrance Project {The 5th Sense in the News}" »
 Aspen Green Persian by Dale Chihuly
Perfumer Christophe Laudamiel, who has left major fragrance company IFF to become an independent consultant and dedicate his time to the pursuit of fragrance as art is co-signing a sound-and-smell opus called a " scent opera" and entitled Green Aria. The event will take place at the Guggenheim on May 31 and June 1 2009. The Wall Street Journal reports about the background story, but before here is a definition of what a "scent opera" is and how it works, "The 'ScentOpera' is a new dramatic form that opens the possibilities of
extending the Wagnerian vision and is a precursor to the complete
multi-sensory art form integrating all of the senses with the arts,
thereby creating the complete 'works' or 'opera'. A 'ScentOpera' is
principally limited to only two senses - smell and hearing. The first
ScentOpera, Green Aria, is performed in a setting in which the audience
is invited to leave the audiovisual world behind and enter a new
medium, arom-audio. Volume, depth, temperature, color, sensation and
feeling are interleaved in an emergent form of storytelling delivered
through scent and music."...
Continue reading "Christophe Laudamiel Co-Signs Scent Opera at the Guggenheim, May 31-June 1 2009 {The 5th Sense in the News}" »
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