The Fifth Sense in the News Archives

 Subha Patel is an olfactory scientist working for IFF (International Flavors & Fragrances). She specializes in finding new scents recorded and reconstituted from nature thanks to Living Flower Technology also called Head Space Technology. Among other things, she is...

Etienne de Swardt tells it like it is in an interview with The Australian. The article is interesting, in particular, in that it clarifies the relationship between the Parisian niche perfume house Etat Libre d'Orange founded by de Swardt...

 Perfumer Jean-Michel Duriez who is the in-house nose for Jean Patou has created an anniversary fragrance for Procter & Gamble Prestige Products' 15th anniversary. P & G acquired Jean Patou in 2001. It is called Coming Up Roses and showcases...

   A corner in Serge Lutens' garden in Marrakech   The Guerlains, Edmond Roudnitska are famous for having drawn constant inspiration from private gardens they cultivated and spent time in daily. To follow the development of the scents of flowers at different...

   Poulnabrone Dolmen, County Clare, the Burren by elsa 11   The Irish Independent has a paper on small independent perfumer Sadie Chowen-Doyle owner of the Burren Perfumery in County Clare, in the Burren. Happenstance made her fall in love with the...

   Kerala Monsoon Holidays: "Showers of passion" and "Sometimes it takes water to kindle a fire" in the Sunday supplement of Times of India (Bangalore Edition) via Tamizhan  There is a piece in the New York Times about perfumer Jean Claude...

 There is an interview with perfumer Annick Menardo in the Malaysian newspaper New Straits Times around the Diesel duo of fragrances. We thought in particular that it was interesting to learn that Diesel for Men was inspired by an...

There is an article in The Guardian reporting about a University of Virginia study sounding an alarm bell regarding the gradual loss of aromas in flowers due to pollution. Reportedly, scent molecules bond with pollutants and get destroyed in the...

In the Times, Hilary Rose offers a refreshing perspective on the allure of fragrance. Not everyone is meant to be die-hard fan of perfumes and fragrance can be boring. However, if Ms. Rose feels no need to contemplate the...

  There is an article in Подробности asking the question: After the fall of the USSR, where have all the Latvian Dzintars perfumes that scented the whole Union, perfuming our grandmothers and mothers gone?..........

 When news reached us that leather goods company Coach were going to release their first fragrance, in September of 2006, we remember making the comment that it would be interesting and unexpected at the same time to see them...

 Smells funny  For people who follow the fragranced world news, it has become more and more apparent that public-display-of-perfume-affection has become a commonplace issue these days, especially so it seems in North America. This is an interesting paradox as one...

For those who follow perfumer or rather perfumier Lyn Harris of Miller Harris there is an article about her inner sanctum in The Independent. You get to catch a glimpse of her everyday surroundings as well as daily work...

There is a terrific article on odor artist or professional in-betweener as she calls herself Sissel Tolaas known among other things for her recordings of the sweats of men suffering from extreme phobias. Her itinerary appears quite unique along...

There is an interesting article in The Earth Times on "sweet fruit and flowers are basis of summer fragrance trends" in terms mostly of interpretive discourse about perfume about how recently fragrances have become distinctive. If we are to...