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Scented Paths & Fragrant Addresses Archive
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With rapidly expanding markets for natural and organic perfumes, some Grasse perfume industry insiders are seeing a new opportunity profiling itself on the horizon for the former craddle of perfumery. The Southern French city has long been reputed for its experience in and knowledge of natural raw materials. As synthetic aromachemicals became widely spread in the late 19th century, it took second place to Paris in the field of creative perfumery. Yves de Chiris, one of the thinking heads behind Angel by Thierry Mugler and a member of the local fragrance industry establishment is seeing a possible rising from its ashes for this ancient phoenix of natural perfumery...
Continue reading "A Conference on the Future of Natural Perfumery by Yves de Chiris, Nov 22, 2011 {Scented Paths & Fragrant Addresses}" »
Madison Perfumery est. 2007, is a particularly sleek rendez-vous for perfume lovers in Bucharest, Romania. They have just opened a second perfumery in Budapest, Hungary. Like for the first one, Madison Perfumery on Andrassy Ut aims to offer an atmosphere of privilege and luxury. The design mixing old-world Central European charm and a modern, polished, urban sensitivity caught our attention.
We asked owner and founder Madeleine Florescu a few questions about the new place...
Continue reading "Interview with Madeleine Florescu of Madison Perfumery Now in Budapest {Perfume Q & A} {Scented Paths & Fragrant Addresses}" »
Today and as announced previously, a new perfume destination in London was inaugurated, the Illuminum Fragrance Lounge, which houses Michael Boadi Illuminum collections of scents. Within that label, a new library of perfumes was created entitled Illuminum Haute Perfume which is reportedly even more exclusive than the original one where ingredients are concerned,
"British Perfumer Michael Boadi’s Illuminum fragrance collection is to launch one of the largest independent perfumeries on the planet at 41/42, Dover Street, in the heart of London's Mayfair. Based in an elegant Georgian townhouse, the 1500 sq ft of retail space will be devoid of counters and the usual accoutrement of retailing, and instead feature wide, modular sofas, soft deep pile rugs over parquet flooring and the calming atmosphere of a boutique hotel"...
Continue reading "Illuminum Haute Perfume Collection Launches in Illuminum Fragrance Lounge (2011) {New Perfumes} {Scented Paths & Fragrant Addresses} " »
Michael Boadi of perfume brands Boadicea the Victorious and more recently, Illuminum, will open one of the world's largest independent perfumeries in London's Mayfair, reports the Daily Mail. The new place is called The Perfume Lounge; it wants to provide a different perfume experience to customers with an emphasis put on relaxation and perhaps even contemplation. And following an Oriental tradition, a serving of coffee can even be expected...
Continue reading "Michael Boadi to Open The Perfume Lounge in London {Scented Paths & Fragrant Addresses}" »
The city of Hangzhou in the Zhejiang province in Eastern China holds a month-long festival each year in October which is dedicated to the iconic flower, Osmanthus Fragrans. It is one of the most delicate and costly floral scents to be had in perfumery. Here are several suggestions for viewing the flowers and tasting the specialties inspired by them. "The Hangzhou Children's Park, more often known as the Hangzhou Meilong Guiyu Park has the largest number of sweet osmanthus trees in the city. More than 4000 sweet osmanthus trees make the Children's Park the most crowded place in Hangzhou to view the flowers in autumn. However, what makes the park special is not the large quantity of sweet osmanthus trees but the delicacies that are made from the sweet-scented flowers. There are an increasing number of family restaurants emerging in nearby areas that specialize in sweet osmanthus food such as sweet osmanthus porridge, sweet osmanthus cake and drinks distilled from sweet osmanthus."....
Continue reading "Sweet-Osmanthus Viewing & Delicacies in Hangzhou {Scented Paths & Fragrant Addresses} {Fragrant Recipes & Taste Notes}" »
Le Musée International de la Parfumerie in Grasse will organize a conference on October 17 and 18, 2011 entitled Parfums et Amour ( Perfumes and Love.) The two-day event will host a series of talks. There are three main parts to the conference: Perfume - Rituals and Myths; Perfume - filial and relational love; Perfume - seduction and passion....
Continue reading "Parfums et Amour / Perfumes & Love Conference & Exhibition in Grasse {Scented Paths & Fragrant Addresses} " »
The Champs-Elysées set the stage for Paris Nature Capitale in May 2010 as it became covered with greenery...and people.
We've been thinking for ages of setting up a perfume calendar as the press releases have become more and more precise regarding dates of launches...
Continue reading "After New York, Diane by Diane Von Furstenberg will Launch on the Champs-Elysées in Paris {Scented Paths & Fragrant Addresses}" »
Fragrance and Fashion meet today on the streets of New York. More concretely speaking, there is currently a Wrap Rally taking place in New York City to call attention to the launch of the new perfume by Diane Von Furstenberg, Diane. This is a prelude to DVF's meet-and-greet tonight at Bloomingdale's on 59th Street.
A small army of women have been dressed with the iconic wrap dress that made the designer famous. You'll also be able to recognize them because they will be waving little scented ribbons at you for you try the new fragrance in SoHo, Union Square, Times Square and the Meatpacking District. You can check after the jump for more pictures and a map of the rally...
Continue reading "Wrap Rally in NYC Now to Launch Diane by Diane Von Furstenberg {Scented Paths & Fragrant Addresses} {Fashion Notes}" »

There will be a few more reasons to go visit the Château de Versailles after La Cour des Senteurs and Le Jardin des Senteurs open in the spring of 2013, right near the castle in a new urban space officially dedicated to aromas and flavors...
Continue reading "Versailles Will Welcome La Cour & Le Jardin des Senteurs in 2013 {Scented Paths & Fragrant Addresses}" »
The Château de Malmaison, Joséphine de Beauharnais' former abode, is hosting a special olfactory discovery itinerary on the castle's grounds called Jeu des Senteurs until mid-September 2011. These smelling "games" were inaugurated at the beginning of the summer and have been prolonged. They are open, but not limited to visually impaired visitors....
Continue reading "Olfactory Games with Joséphine's Flowers at Le Château de Malmaison {Scented Paths & Fragrant Addresses}" »

WWD announced this morning that Bluefly.com is now opened for perfume business offering up to 40% discount on luxury, prestige fragrance brands. “Our fashion-conscious customers view fragrances as an extension of fashion and personal style,” said Melissa Payner, president and chief executive officer of Bluefly.com. So we decided to go visit and take a look around. A first impression is that the selection is very hum drum by perfumista's standards and particularly devoid of personality. Clearly the site is not trying to attract thanks to an unique selection or mix of fragrance labels. Second, suprisingly, prices that could be much lower are still healthy by perfume-discount-boutique standards...
Continue reading "Shop for Perfume at Bluefly or at Discounters? That is The Question {Scented Paths & Fragrant Addresses}" »

The Osmothèque in Versailles is a relatively little known resource that can be tapped into by the general public who want to be more versed in the history of perfumery. Erudition shouldn't be considered off-putting as it is supported by practical smelling sessions. The educational institution is so keen on transmitting knowledge on the French patrimony that their conferences are open to children from 12 years old....
Continue reading "Bases & Specialties in Perfumery: Lecture by Perfumers Jean Kerléo & Pascal Sillon on December 11, 2010 {Scented Paths & Fragrant Addresses}" »

The Association des Amis des Antiquités et de la Brocante are organizing a one-day special event dedicated to perfumery on December 19, 2010, the Salon Collections Parfum. It will be an opportunity for collectors to meet, sell or exchange objects from their collections including old and new miniatures, antique fragrance flacons, giant dummies, powder boxes and advertising. L'Association des Amis des Antiquités et de la Brocante organise une journée de bourse de vente et d'échanges consacrée à la parfumerie le 19 décembre 2010 dans le cadre du Salon Collections Parfum. Ce sera l'occasion pour les collectioneurs de se rencontrer pour vendre ou échanger des objets tels que des miniatures anciennes et récentes, des flacons de collection, des factices géants, boîtes à poudre, publicités...
Continue reading "Salon Collections Parfum, 19th of December 2010 near Paris {Scented Paths & Fragrant Addresses} " »

British niche perfumery Ormonde Jayne founded by Linda Pilkington have opened their third London boutique in Sloane Square. "Ormonde Jayne's third and newest address in London is 192 Pavillion Road (site of the old General Trading Company) and like the first boutique in Old Bond Street, it neighbours with Tiffany's, Cartier & Links of London. Designed by Caulder Moore, the smoked glass & antique gold shagreen walls give the store Ormonde Jayne's trademark sophisticated decadent look."....
Continue reading "Ormonde Jayne Opens New Boutique in Sloane Square {Scented Paths & Fragrant Addresses}" »
 Busy New Yorkers will have 3 different opportunities to meet and greet perfumer Bertrand Duchaufour on the occasion of the launch of the new Penhaligon's Sartorial and L'Artisan Parfumeur Traversée du Bosphore, both inspired by special atmospheric locales, from Savile Row to Istanbul. Mark your calendars for October 6th, 7th and 8th 2010. On the 8th, Penhaligon's Orange Blossom and Amaranthine will also be presented...
Continue reading "3 Meetups with Perfumer Bertrand Duchaufour in New York City {Scented Paths & Fragrant Addresses}" »
Scented Paths & Fragrant Addresses Archive
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