•• Explanation of the Prada Infusion d'Homme Cultural Project •• 9 Movies for 1 Cologne {Perfume Adverts}
Following up on the critique of the launch party of Prada Infusion d'Homme (see previous post), here is another point of view that explains the conceptual and artistic ambitions of Prada's non-conventional perfume advertising project, which actually aims to encourage the workings of your imagination rather than immediately make you buy the product. It is an anti-impulse-buying position and more about becoming attached to the universe represented by the perfume, its unmistakable coolness and sense of difference, thus touching upon one of the big instincts for perfume-buying: to set yourself apart with a few drops of scent and delineate your personal space in a society that can be alienating,
"Prada has launched a project that distances itself from traditional perfume advertising to obtain more coherent results with its contemporary vision of the world of today’s men.
This cultural project overturns traditional thought and breaks away from the usual easy approach to follow a new experimental path. It prompts and encourages a specific thought process in the viewer that elicits absolutely personal sensations.....
•• Upcoming Major Feminine Launch for Guerlain •• {Fragrance News}
The new in-house perfumer for Guerlain, Thierry Wasser, explains to L'Express that as Guerlain launches on average 20 perfumes a year, that "one can't do everything". The next major Guerlain feminine launch will thus be the fruit of his collaboration with Annick Menardo, an ex co-author of fragrances. She also created Bois d'Arménie for Guerlain.....
•• Tom Ford White Patchouli (2008) •• Black & White All The Way {New Fragrance} {New Perfume Advert}
Following an early spotting of the upcoming new Tom Ford feminine fragrance fronted by singer Erykah Badu, we now learn that White Patchouli will be launched in September 2008. Tom Ford said,
"For this project, I wanted to reinvent patchouli," [...] "I loved the idea of mixing patchouli with white florals. We used patchouli orpur, which takes out some of the darker, smoky notes of patchouli. We mixed that with peony, bergamot, and jasmine" Additional notes include rose, coriander, and ambrette seed."......
The Musée International de la Parfumerie Will Reopen This Fall {Fragrance News} {Perfume Advert}
After announcing last year that the Musée International de la Parfumerie (International Museum of Perfumery), located in the south of France in the historical center of perfumery that Grasse is, would reopen in early 2008, the inauguration was delayed but is now scheduled for October 18, 2008, according to Fashion Mag.fr
On your right, an ad for the famous Papier d'Arménie from the 1890s, which is part of the Museum's collection, showing its purifying properties: it roots out evil angels and other miasma of that same order. The tag line is "Parfume, Assainit" (Perfumes, Cleanses)
Supermodel Kate Moss, who unbelievably looks like she is only 16 on some of her recent magazine ads, but looked more human in Berlin on June 13 in Berlin, i.e., 34, just went there to launch her newest and second scent titled Velvet Hour.
The ad campaign is shot by Mert & Marcus and features a feline Kate Moss luxuriating in a scintillating deep blue lamé dress while her new perfume looks like a smoking gun of seduction. The tag line reads "Embrace The Night" and sounds like a more sophisticated perfume than her debut one, Kate Moss.....
Montana En Turquoise (2008) {New Fragrance} {New Perfume Ad}
Montana has issued a new limited-edition feminine fragrance for this summer called Montana en Turquoise. It is meant to evoke the Caribbean and is bottled in the signature sculptural flacon for the brand. You are perfume and live under a parasol by the big blue turquoise sea.
The scent is described as a fresh marine floral and features notes of ocean spray, bergamot, lily, white orchid, vanilla bean, musks, warm wood.
It is priced at 44 €.
Image: Images de Parfums; available at News Parfums
After reading an article (see next post) about the kind of perfume ads that normal guys would prefer over the glamorous ones such as that of The One featuring Matthew McConaughey (we also learn that the dressed version is for the US market) and Lynx being quoted as the epitome of that style, we went to see if Youtube had them.
Lynx is the name for Axe in Australia, New Zealand, Ireland and the UK.
Kenzo Jungle pour Homme (1998) Advert with Satya Oblet {Perfume Adverts}
Kenzo Jungle Homme was created by Olivier Cresp and launched in 1998. It has notes of Maté, nutmeg, musk mallow seeds, Atlas cedar, blue cedar from Lebanon.
The 1999 advert features model Satya Oblet, who is now the new face for the Airness range of masculine fragrances. He recounts that he saw his luck turn after he'd bleached his hair citing the fact that his dark skin was a problem for him to land modeling contracts. It's impossible not to notice him now!
There is an interesting dossier on Joyce.fr offering a retrospective of the history of Chanel No. 5. The images are well-worth discovering. As zakuski, we have selected three that we thought were particularly captivating. The top one is the first advert for Chanel no. 5 drawn by Sem in 1921 (see also the Sem candles issued by Maxim's of Paris). The ad with actress Carole Bouquet dated 1997 and photographed by Dominique Issemann is the sexiest we have seen with her....
Piguet Fracas Ad - Spring 2008 {Scented Images & Adverts - Niche}
This is one of the new adverts for Fracas by Piguet issued to celebrate its 60th anniversary. Fracas (1948) despite emanating from a small niche house has managed to become a classic reference in the world of tuberose scents and feminine fragrances in general, thanks to the patte (lit. paw) or strong signature of perfumer Germaine Cellier. The style of the image is a throwback to the 1930s-1940s when the couture house was clothing elegant fashionistas from the tout Paris.
We note that niche perfume houses seem to be interested these days in relying on classic visual marketing and construction of brand image rather than just word of mouth on the quality of the jus. But they still save on bottle design as often the same flacons are re-used for different compositions by contrast with the luxury i.e., department-store brands.
Video Interview on the Perfume Industry {Scented Images}
The following video interview is excerpted from a DVD titled "Au coeur du parfum" put out by Givaudan. In this 4: 42 mn segment you will see a short interview with Gérard Delcour the president of the Comité Français du Parfum and a slightly longer one with perfumer Christine Nagel.......
Estee Lauder Sensuous: 4 Adverts To Reach Everywoman {Fragrance Adverts}
Estee Lauder have unveiled their upcoming fragrance Sensuous to the press last week. The brand explained their featuring of four different spokesmodels for the perfume as an attempt to reach a broader audience which could identify with more images of women.
Interestingly, they did not feel the need to take the route of affirmative action to do that, which some new women's TV shows in the vein of Sex and the City have partially tried to do this year. This choice comes in the context of other perfume companies which have opted for a single representative spokesmodel issued from a minority group in the US......
If in 1998 Caron chose an étoile ballet dancer, Patrick Dupond, to incarnate the image of masculinity they wanted to project for their classic lavender cologne Pour Un Homme (For A Man), in 2008 it appears much more controversial to present a type of man that is as far removed as one could dream of from the new take on masculinity commonly dubbed "metrosexual".....
Nina Ricci Le Parfum Bijou (2008) {New Perfume} {Fragrance Advert}
Nina Ricci will launch a new feminine fragrance called Le Parfum Bijou or Bijou, following the hit that was Nina in France. The new jus seems to be aimed at the same demographic......
Ted Lapidus Altamir (2008): The Trail of Orange Blossom {New Fragrance} {Men's Cologne}
Fashion design brand Ted Lapidus has released a new masculine perfume called Altamir. The scent is described as an oriental featuring a delicate yet intense note of orange blossom further encased in an orange-y accord.
Last year, Jean Paul Gaultier put the spotlight on this floral note in his (officially) gender-bending masculine fragrance, Fleur du Mâle....
New Advert with Matthew McConaughy for Dolce Gabbana The One Men {Fragrance Adverts & Scented Images}
Straight from our May 2008 copy of Vanity Fair, the new magazine advert fronted by actor Matthew McConaughy for the latest Dolce & Gabbana cologne, The One for Men. Please see previous posts about the shooting of the commercial in Paris, the fragrance launch party in Dec 2007, and the TV Ad spot.
Guess next up is the perfume review proper (please see 2nd page of the ad spread after the jump).
The Scoop: Pop singer and actress Jessica Simpson will launch her debut signature fragrance on August 15, 2008. It is called Fancy.
Love the black-and-white-cinema effect of this image (the ad is not released yet; it is the PR image communication image for now. This is the initial teaser folks). Very iconic. Think Marylin Monroe in the Misfits, the all-American open road etc. They are cultivating her America's sweetheart image.....
You can watch 2 rare Estonian TV fragrance commercials from the 1980s during the Soviet period. They were both made by Harry Egipt who seems to have been the advertising guru or Estonian Jacques Séguela of the period. As Whatarebirds comments,
"These ads are all for regular, unbranded items. They were made because Estonia is very close to Finland and picked up some of their television ads displaying all the spectacular products of capitalism. They are always unintentionally hilarious."
The first ad is for Severnoe Siyanie (Aurora Borealis) perfumes, whose factories are located in Saint-Petersburg.....
Safi Eau de Parfum by Safi (2008) {New Fragrance} + Launch Party Pics {Scented Images}
Nyakio Grieco has launched a new perfume called Safi. It is described as a fruity-floral and features notes of fresh lychee, pineapple and black currant, stargazer lily, freesia, neroli, muhuhu wood, bamboo, crisp papyrus, vetiver.
The scent was introduced at a party at Apothia at Fred Segal in Los Angeles on March 20th 2008, see pictures after the jump....
Kimora Lee Simmons launched her third fragrance with Coty under the label Baby Phat following Goddess and Golden Goddess; it is called Fabulosity, a key notion for Simmons and which is also the title of an advice book she has written.
The perfume which is said to be "more explosive and passionate" than the Goddess perfumes was created by perfumer Yann Vasnier of Givaudan. It is described as a fruity oriental with top notes said to be "addictive" and "explosive" (again!) according to Cosmetic World......
Molinard M2M Advert: Tom Ford would be Proud {Scented Images & Adverts}
Happening on the advert for M2M by Molinard makes one realize that Tom Ford may attract controversy but that advertisers have quietly unveiled men's bottoms for a while and placed the perfume bottle in a strategic location to give you ideas about...mmmm....buying the cologne....
Jean Paul Gaultier Interviewed by L'Express on Beauty & Perfume {Fragrant Reading} {Scented Images & Adverts} {What Celebs Like to Wear}
There is a nice interview with Jean Paul Gaultier in L'Express on the occasion of the launch of his Monsieur line of beauty products, including his first ever - reportedly this is how they present it - Eau de Cologne called Eau du Matin.
"Monsieur" was chosen as a name for the line because the French designer believes in the return of Dandysm. Gaultier thinks that ideas about masculine beauty and personal care started to evolve back in the 1970s thanks to the hippies and later rock stars like David Bowie and Boy George.....
Juicy Crittoure Commercial: How To Implant a New Beauty Concept {Scented Images & Perfume Adverts}
The Juicy Couture commercial for their line of dog-pampering products, Juicy Crittoure, is quite long ( 2:16 mn). Is it because they need to take extra time for the idea to sink in the minds of the population?
Of course, the "decadent doggy" speaks with a French accent -- you always need to bring in that little French touch to sell a perfume or alternatively posh British accent to convince people they will be rolling in luxury. Listen to the "toutou décadent"and other béret-wearing doggies (where is the baguette?),
Juicy Couture Dirty English Advert {Scented Images & Perfume Adverts}
Nice ad for the latest Juicy Couture jus, Dirty English (Musky English). It is grungy (paper looks a little like butcher's oily wrapping paper), vintage tattoo-ish, a bit punk (the hair) and you just can imagine this man sitting next to an old conservative Englishman on the subway in London for good old British contrasting effect.
Old Spice Commercials with Will Ferrell as the Sweat Expert: Vote for your Favorites {Perfume Images & Adverts} {Notebook: Fresh & Clean}
The "semi-pro" lecturing on Old Spice ProStrength deodorant
Old Spice has hired actor Will Ferrell in his role as Jackie Moon from the movie "Semi-Pro" to play the sweat expert talking to millions of extra perspiring people from the intimacy of his locker room.
The Old Spice website which was already a riot to read with such immortal lines as "Like a bullrider about to leave the chute give yourself a slap of manhood with the Old Spice Splash Cologne" now features a series of comedic commercials with Will Ferrell for the new deodorant called Old Spice ProStrength. Smile and laughter guaranteed. You can vote for the best ones and your voting unlocks further videos......
Laura Biagiotti Donna (2008) {New Perfume} - TV Commercial {Perfume Images & Adverts}
Italian designer Laura Biagiotti, who is well-known in the perfume world for some distinctive fragrances such as Venezia (discontinued alas) and Roma, launched a new feminine composition called Donna inFebruary of 2008 .
The scent is said to be inspired by the spirit of both ancient and modern Rome seemingly inscribing itself in the "Beautiful Italy" current of inspiration and trend. Among less common combinations of notes, it features Stephanotis in the heart and a cereal accord in the base......
Celine Dion Sensational (2008) + TV Ad {New Perfume} {Celebrity Fragrance} {Perfume Images & Adverts}
The Celine Dion Parfums franchise developed by Coty the specialist developer of celebrity fragrances is enriching itself with a new perfume this March called Sensational. Since 2003 it is the 8th perfume in a portfolio that comprises already Belong, Celine Dion, Notes, Paris Nights, Un Printemps à Paris, Always Belong, Enchanting and has earned revenues of $ 500 millions. (If there are any others, please comment.)
Coty sees this launch as a major one for the singer coinciding with her reactivating her touring career as she goes on a world-wide tour titled Taking Chances. The talent of perfumer Maurice Roucel of Symrise has been enlisted to create a more sparkling composition.....
Hilarious Axe Ad {Perfume Adverts & Scented Images}
Here is a look at a hilarious over-the-top ad for Axe Body Spray, the new perfume sociological phenomenon that enraptures male teenagers and young adult men. Looking at these images and other Axe ads makes you realize that the creative advertising campaigns are key to the success of this product. If you're easily shocked, don't watch!
TV Ad Spot for Tommy Hilfiger Dreaming {Perfume Adverts & Scented Images}
Model Mona Johannesson is the face of Tommy Hilfiger's latest women's fragrance, Dreaming. Now you can see her promote the perfume awaking to a new day unhurried to get out of bed with artistically undone hair and bedsheets.Thanks to Agnes for the link!
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