Hypnôse Homme is the latest release by Lancôme meant to be, in advertising terms essentially, the masculine flanker to Hypnôse Femme. British actor Clive Owen is the face for the fragrance bringing his well-cultivated rugged good looks to the representation of classic masculinity that the perfume stands for. His hand over the flacon, mimicking that of the feminine model for Hypnôse Femme (Daria Werbowy), seems more docile and sedate than one would wish for and dampens a bit, in my view, the sought-after image of a magnetic virile man. That is that it seems to me that the brand-recognition marketing effort comes in the way of the unadulterated perception of a man that "...embodies a certain hypnotic charm. With a flick of a smile and lift of a brow, he hints at mysteries."
The perfume was created by nose Maurice Roucel of Symrise who said of Hypnôse Homme that "it's both modern and quite classic," adding "The idea was to have something flesh [sic], something watery on top and fiery in the dry-down,". An English touch in homage to Clive Owen is conveyed by a lavender note. But Owen himself confessed "...that the formula for Hypnose Homme was already in place when he arrived on the project."
The personality of the scent is both conservative and sensual. There is nothing outwardly very original here, but a true sensual presence and an appreciation of rich sophisticated materials......
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