The new in-house perfumer for Guerlain, Thierry Wasser, explains to L'Express that as Guerlain launches on average 20 perfumes a year, that "one can't do everything". The next major Guerlain feminine launch will thus be the fruit of his collaboration with Annick Menardo, an ex co-author of fragrances. She also created Bois d'Arménie for Guerlain.....
Following an early spotting of the upcoming new Tom Ford feminine fragrance fronted by singer Erykah Badu, we now learn that White Patchouli will be launched in September 2008. Tom Ford said,
"For this project, I wanted to reinvent patchouli," [...] "I loved the idea of mixing patchouli with white florals. We used patchouli orpur, which takes out some of the darker, smoky notes of patchouli. We mixed that with peony, bergamot, and jasmine" Additional notes include rose, coriander, and ambrette seed."......
After announcing last year that the Musée International de la Parfumerie (International Museum of Perfumery), located in the south of France in the historical center of perfumery that Grasse is, would reopen in early 2008, the inauguration was delayed but is now scheduled for October 18, 2008, according to Fashion Mag.fr
On your right, an ad for the famous Papier d'Arménie from the 1890s, which is part of the Museum's collection, showing its purifying properties: it roots out evil angels and other miasma of that same order. The tag line is "Parfume, Assainit" (Perfumes, Cleanses)
Supermodel Kate Moss, who unbelievably looks like she is only 16 on some of her recent magazine ads, but looked more human in Berlin on June 13 in Berlin, i.e., 34, just went there to launch her newest and second scent titled Velvet Hour.
The ad campaign is shot by Mert & Marcus and features a feline Kate Moss luxuriating in a scintillating deep blue lamé dress while her new perfume looks like a smoking gun of seduction. The tag line reads "Embrace The Night" and sounds like a more sophisticated perfume than her debut one, Kate Moss.....
Montana has issued a new limited-edition feminine fragrance for this summer called Montana en Turquoise. It is meant to evoke the Caribbean and is bottled in the signature sculptural flacon for the brand. You are perfume and live under a parasol by the big blue turquoise sea.
The scent is described as a fresh marine floral and features notes of ocean spray, bergamot, lily, white orchid, vanilla bean, musks, warm wood.
It is priced at 44 €.
Image: Images de Parfums; available at News Parfums
After reading an article (see next post) about the kind of perfume ads that normal guys would prefer over the glamorous ones such as that of The One featuring Matthew McConaughey (we also learn that the dressed version is for the US market) and Lynx being quoted as the epitome of that style, we went to see if Youtube had them.
Lynx is the name for Axe in Australia, New Zealand, Ireland and the UK.
Kenzo Jungle Homme was created by Olivier Cresp and launched in 1998. It has notes of Maté, nutmeg, musk mallow seeds, Atlas cedar, blue cedar from Lebanon.
The 1999 advert features model Satya Oblet, who is now the new face for the Airness range of masculine fragrances. He recounts that he saw his luck turn after he'd bleached his hair citing the fact that his dark skin was a problem for him to land modeling contracts. It's impossible not to notice him now!
There is an interesting dossier on Joyce.fr offering a retrospective of the history of Chanel No. 5. The images are well-worth discovering. As zakuski, we have selected three that we thought were particularly captivating. The top one is the first advert for Chanel no. 5 drawn by Sem in 1921 (see also the Sem candles issued by Maxim's of Paris). The ad with actress Carole Bouquet dated 1997 and photographed by Dominique Issemann is the sexiest we have seen with her....
This is one of the new adverts for Fracas by Piguet issued to celebrate its 60th anniversary. Fracas (1948) despite emanating from a small niche house has managed to become a classic reference in the world of tuberose scents and feminine fragrances in general, thanks to the patte (lit. paw) or strong signature of perfumer Germaine Cellier. The style of the image is a throwback to the 1930s-1940s when the couture house was clothing elegant fashionistas from the tout Paris.
We note that niche perfume houses seem to be interested these days in relying on classic visual marketing and construction of brand image rather than just word of mouth on the quality of the jus. But they still save on bottle design as often the same flacons are re-used for different compositions by contrast with the luxury i.e., department-store brands.
The following video interview is excerpted from a DVD titled "Au coeur du parfum" put out by Givaudan. In this 4: 42 mn segment you will see a short interview with Gérard Delcour the president of the Comité Français du Parfum and a slightly longer one with perfumer Christine Nagel.......
Estee Lauder have unveiled their upcoming fragrance Sensuous to the press last week. The brand explained their featuring of four different spokesmodels for the perfume as an attempt to reach a broader audience which could identify with more images of women.
Interestingly, they did not feel the need to take the route of affirmative action to do that, which some new women's TV shows in the vein of Sex and the City have partially tried to do this year. This choice comes in the context of other perfume companies which have opted for a single representative spokesmodel issued from a minority group in the US......
If in 1998 Caron chose an étoile ballet dancer, Patrick Dupond, to incarnate the image of masculinity they wanted to project for their classic lavender cologne Pour Un Homme (For A Man), in 2008 it appears much more controversial to present a type of man that is as far removed as one could dream of from the new take on masculinity commonly dubbed "metrosexual".....
Fashion design brand Ted Lapidus has released a new masculine perfume called Altamir. The scent is described as an oriental featuring a delicate yet intense note of orange blossom further encased in an orange-y accord.
Last year, Jean Paul Gaultier put the spotlight on this floral note in his (officially) gender-bending masculine fragrance, Fleur du Mâle....
Straight from our May 2008 copy of Vanity Fair, the new magazine advert fronted by actor Matthew McConaughy for the latest Dolce & Gabbana cologne, The One for Men. Please see previous posts about the shooting of the commercial in Paris, the fragrance launch party in Dec 2007, and the TV Ad spot.
Guess next up is the perfume review proper (please see 2nd page of the ad spread after the jump).
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