There was a golden light highlighting the surface of a wall covered with the advert for the 2011 campaign for Dior J'Adore on rue de Passy in Paris.
Dior Parfums seem to practically own that advertising space as it is always and successively covered with a ballet of their fragrance adverts...
It was like the meeting of two great minds: the sun's and the Dior J'Adore's ad concept based on the material and color gold.
The quality of the light was just right.The whole ad came to life thanks to the shimmering encounter between a warm autumnal light and the golden Byzantine-like texture of the image.
Just like there has been L'Heure Bleue by Guerlain devoted to the blue hour, they need to make one called The Golden Hour.