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 Fragrance expert and perfume collector Roja Dove has partnered with British tabloid The Sun to create a fragrance inspired by the paper's favorite celebrities called Buzz. The tag line is "Entertainment bottled." "Buzz is the glamour of a film premiere, the rush of the red carpet, the fun of an after-party, the scent of bottled entertainment."
Conspicuously present behind the ad copy are repressed chuckles and giggles...
Continue reading "Roja Dove Buzz (2010): Having Fun with The Sun {New Fragrance}" »

Mary J. Blige My Life by Carol's Daughter is one of the latest celebrity fragrances to appear on the market and certainly the one which was most talked about in recent memory for its record-breaking sales on HSN on July 31st 2010, the day of its exclusive on air and online introduction. According to Harlem World, During the first 6 hours, 10 000 bottles of perfume were sold each hour. 20% more customers tuned in. 10 000 people signed up for regular shipping of the fragrance. And all this was based only on Mary J. Blige's charisma, the link her fans feel with her and perhaps a phenomenon of instant, real-time mutually encouraging shopping spree and unfolding popularity. As the media commented again and again, the bestseller's takeoff was solely based on intangibles such as trust and love for the person behind the scent as no one could tell for sure what fragrance would come out of the heart-shaped flacon gilded with the words "My Life." The one note that was released in advance must have been the most laconic press preview ever: expect tuberose. Then 4 days before the HSN launch, Blige unveiled a little more saying that My Life was for women "who love tuberose, love jasmine, love fruit," she says. "It's all there." The name comes from one of the singer's albums, the one through which Blige says her fans have most connected to her. The decision to launch My Life on HSN was deliberate and bold. Next to nothing filtered prior to the official introduction and there was a strategic reason for it. According to the Associated Press,
"A year ago, we were strategizing and asking, `What could we do to
differentiate ourselves in the beauty business?'" adds HSN CEO Mindy
Grossman. "The whole experience of buying fragrance now: I don't find
it compelling. I think it's a big opportunity. ... Buying a scent is
buying a smell, but you're also buying what it means to you, what went
into it."....

Continue reading "Mary J. Blige My Life (2010): Sweet Melopia {Fragrance Review}" »
As previously said, Bang is the new Marc Jacobs scent for men after an 8-year lapse in masculine perfumery, since Marc Jacobs for Men. Coty reportedly approached Jacobs with the idea of a new men's launch and while the fragrance is not officially a celebrity fragrance it was conceived in a similar spirit in my view by a company which specializes in this type of autobiographical fragrances. No perfumer names are given except the name of company Givaudan and that of fragrance developer Ann Gottlieb whose name is behind many commercial successes in perfumery. A dedicated Bang website has been set up. The main olfactory idea behind Bang - and not just its starting point as I found out - relies on the effect of showcasing Marc Jacobs's personal taste in fragrance. The designer explained himself that, "I wanted to do something that I would love," said Jacobs. "I
particularly like spice notes, especially pepper, so that became a
starting place."
Smelling Bang is discovering, as befits the genre of celebrity wardrobe fragrance (see Fergie Outspoken), a remix of favorite scents worn by Jacobs and already available on the market, but condensed, blended together.
Notes: Pink, black, white peppercorns, warm primal masculine woods, elemi, benzoin resin, vetyver, white moss, patchouli...
Continue reading "Marc Jacobs Bang (2010): Niche for the Masses {New Fragrance} {Perfume Review & Musings}" »
Kate Moss has launched a new perfume called Vintage Muse; the tagline is " Kate Moss is the ultimate muse," a reference to a line heard at the well-publicized event of the MET gala which took place last year entitled "The Model as Muse: Embodying Fashion" where Moss wore an Orientalist-cum-Grecian one-shouldered lamé dress with a turban to play the role of the muse. The Eau de Toilette is a flanker to Vintage (2009), which was an attempt to capture a certain retro atmosphere and reflect Moss's taste for nostalgia. Vintage Muse is, "Sophisticated and memorable, Vintage muse is a beautifully elegant yet sexy fragrance that reflects Kate's multi-faceted charm."...
Continue reading "Kate Moss Vintage Muse (2010) {New Fragrance} {Celebrity Perfume}" »
Hugo Boss have introduced a new fragrance for men called Boss Bottled. Night. The advertising campaign is fronted by actor Ryan Reynolds, Mr. Scarlett Johansson, who recently co-starred with actress Sandra Bullock in The Proposal. When invited to be the icon for the cologne, the actor said, "Boss is a brand that not only represents classic style and
sophistication, but inspires men to work hard, embrace opportunities
and strive for success in all aspects of their lives, I'm honored Boss invited me to be the face of its new men's
fragrance."...
Continue reading "Hugo Boss Boss Bottled. Night. (2010): Fronted by Ryan Reynolds {New Fragrance} {Celebrity Perfume} {Men's Cologne}" »
Photo © B. RaglinSinger and actress Taylor Momsen, who back in January 2010 participated in the launch of Victoria's Secret Love Rocks, has been asked by designer John Galliano, French magazine Paris Match reports, to be the face of his new women's fragrance to debut this fall...
Continue reading "Taylor Momsen to be Face of New John Galliano Fragrance {Perfume News} {Celebrity Scent}" »
 While posting about how men prefer natural-looking women, I had to remember and pay homage to natural beauty Evelyn Nesbit (1884-1967) whose turn-of-the-20th-century pictures are for many of them strangely contemporary in feel. Abundantly photographed in an era when taking pictures was still relatively complicated, she appears in some of her portraits as the epitome of unadorned beauty, just a few steps away from the threshold of an agrestic farm. On others, she is more like a regular Belle Epoque and Gilded Age studio belle. On the cover of the book that biographer Paula Uruburu consecrated to her, American Eve, Nesbit appears with flowing long hair, no or very little makeup that one can tell and still striking by contemporary standards. One of the defining traits of the "it-girl" then and now seems to be the manner in which one is able to come across as effortlessly beautiful and natural. It might be more the lineage that gave Kate Moss rather than the one which created Greta Garbo, the latter which inspired in her times a more sophisticated and hieratic sphinx-like look beginning with the vogue for architecturally structured and enigmatic eyebrows. So, what did the most beautiful woman in America wear at the height of her beguiling influence?...
Continue reading "The Perfume which Evelyn Nesbit Wore and The One She Advertised {Celebrity Fragrance} {Beauty Notes - Icons}" »
 The thought struck me today (after nearly 4 1/2 years of blogging, cough, cough; the simplest things are the hardest, is my defense. It once took me 3 months to finally devise a "course lecture" on fragrance for 4 to 5 year-old toddlers, so I know or I think I know) that it might be a good idea to offer a doublet review of a particular fragrance for people who care less about context and more about practical tips, wearability and matters of personal taste. I had been toying with the idea more or less and suddenly, it all became crystal clear: I just need to focus on the wearability factor and social-occasions questions for the doublet review which I usually don't find room for in my longer reviews. Notes: citrus grove accord, rose water / night
blooming jasmine, wild violets, Amazon lily /
sensual musk, golden amber, sandalwood.Lifestyle-wise, I would qualify the new Jennifer Aniston perfume ( longer review here) as an elegant, sunny and clean, but not-too-clean clean fragrance which succeeds in bringing together a certain old-world charm and clean American feel. Jasmine lovers should check it out as it's a well-balanced, medium-grade jasmine scent which feels neither too raunchy-animalic nor too girly-floral. It's a bit transparent but without feeling aqueous...
Continue reading "Jennifer Aniston Eau de Parfum (2010) Take 2: The Lifestyle Fragrance Review {Perfume Shorts}" »
  If you don't have the time to peruse a long review, there's a short, more practical Lifestyle-oriented version of it here. Jennifer Aniston Eau de Parfum has been one of the most anticipated
celebrity perfumes by the internet in part due to tabloid-worthy
material regarding her personal life around the Brangelina axis of
attention as well as her own, rapid fluctuations
and speculations surrounding the name of her debut perfume and finally,
the preview tagline coined by Aniston herself who gave the new
fragrance as being " a nonperfume perfume." Mmmm, interesting. As
an observer of the perfume scene, one can only be struck in the case of
this launch with the constant discrepancy appearing between discourse
and actual juice as if Jennifer Aniston had had time to change her mind
50 times before finally settling on the opposite of what she claimed
she would do. Thus the quirky, inscrutable "Lolavie" is replaced by the
much more sedate and self-evident "Jennifer Aniston eau de parfum" and
the "nonperfume perfume", it turns out, seems to be laughing somewhat
at its own description. Even the official description of the fragrance
is rather misleading, calling attention to the chasm existing between
the copy writer's and the perfumer's languages. In the end though,
Aniston apparently wholly embraces the result, saying '... it's turned out to be an extension of myself as opposed to slapping my name on something." JF
EDP could get our prize for most confusing, complicated and discrepant
fragrance launch so far this year. Even Aniston's own descriptions of
the perfume culled from a Women's Wear Daily interview at the time the
perfume was announced as Lolavie are like hearing someone talk past the
composition: " floral, but not too flowery," and ".. most of all I wanted it to smell natural" and " I am not a big perfume-y fragrance fan"
are not exactly what comes to mind when smelling the perfume -- well,
perhaps the first descriptor is still defensible, but the second and
third ones, hardly. Notes: citrus grove accord, rose water / night
blooming jasmine, wild violets, Amazon lily /
sensual musk, golden amber, sandalwood....
Continue reading "Jennifer Aniston EDP (2010): Remake Made in Hollywood {Perfume Review & Musings} {Celebrity Fragrance}" »
 Singer Beyoncé Knowles will follow up on the success of her debut fragrance launch Heat ( review here) with a new limited-edition flanker to be introduced in September 2010 called Heat Ultimate Elixir by Beyoncé. The concentration is dubbed a "parfum" one, the highest level of jus concentration in principle although since the term is uncertified it can lead to interpretative dosages and intensity-effects, especially as one can suspect, for a 1.7 fl. oz quantity...
Continue reading "Beyoncé Heat Ultimate Elixir (2010) {New Perfume} {Celebrity Fragrance}" »
 London-based Miller Harris are bouncing with joy today as the news have spread in national newspapers that four of their scented candles were selected by wife of British Prime Minister Samantha Cameron to offer to First Lady Michelle Obama. Samantha Cameron is well-known in the UK for her sense of style and her taste developed formerly also as an artistic director for luxury stationary brand Smythson. It's further support for Miller Harris that she really does know a thing or two about style and follows her own advice instead of asking a shopping assistant to do the selection (please note that she could have also selected the Vogue pick, Figue Amère.) So what were the Four Chosen Ones, in case you would like to emulate both 10 Downing Street and the White House to perfume your home?...
Continue reading "Miller Harris at the White House, in Perfumed Spirit Form {Fragrance News} {Celebrity Scents}" »
©Mike Marsland, cropped Jennifer Aniston, when asked during the launch of her debut scent at
Harrods by Reuters why it is that she changed the name of her fragrance at the
eleventh hour (not for the first time though), answered that this is due to the presence of another scent on the market [ Lola by Marc Jacobs], which was launched last year in August 2009 in the US and September 2009 internationally. In March 2010 discussions about the name of her scent started being publicized with "Aniston" appearing as a candidate favored by the actress...
Continue reading "Aniston says Last Minute Change of Name Lolavie due to Lola by Marc Jacobs {Fragrance News} {Celebrity Perfume}" »
 Pop singer Katy Perry will launch her debut signature fragrance in November 2010. It is called Purr and is inspired by a sartorial accessory, a catwoman suit of hers, as well as clearly the oh-so-fun over-the-top candy-park theme of her song California Gurls which gives its title to her first single album to be introduced in August (video after the jump.) Perry, it turns out, is no novice when it comes to perfume, personally owning at least 50 bottles of fragrance. She also has precise ideas about what she likes promising that after Purr there will perfumes based on her favorites fruits. When you look at the video of California Gurls, you get a sense it's not just about candy and fruits but about a whole coherent aesthetics. " I'm very inspired by the Japanese world and all things completely
cute," she said. "All things edible for me are also intriguing. So if
there are little dancing strawberries, I will be happy. Peppermint is
cute; cotton candy is adorable. We like to keep it cute and classy,"...
Continue reading "Katy Perry Purr (2010): California Gurls Meet Catwoman {New Fragrance} (Celebrity Perfume}" »
 © P. Le Segretain
In the latest twist concerning Jennifer Aniston's perfume, we learn via Harrods newsletter this time that it's now been titled on their website " The Debut Fragrance." If they had put back "Lolavie" after telling us it was not called that (anymore), we would have felt like this was a really mad circus. As it is, it just reveals an inordinately high level of hesitation and upheaval over the name of the debut fragrance by Jennifer Aniston. The debate went public instead of being classically discussed behind closed corporate doors, probably in part to build publicity and get feedback. The result, the appearance of flip-flopping until the last minute, may be the slight downside to this approach which even in the Internet age looks extraordinarily "of the minute"...
Continue reading "Latest Update on Jennifer Aniston's Fragrance's Name: It's Now Called "The Debut Fragrance" {Perfume News} {Celebrity Fragrance}" »
 Singer Britney Spears will release a new fragrance from September 2010 called Radiance following up on last year's Circus Fantasy. It will be her ninth perfume.The look of the packaging is novel; there's been an effort to think outside of the box, so to speak, to renew our vision of the Britney Spears fragrance franchise. See teaser video after the jump...
Continue reading "Britney Spears Unveils Teaser for Radiance (2010) {New Fragrance} {Celebrity Perfume}" »
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