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©Etat Libre d'Orange
Actress Tilda Swinton just launched her debut signature perfume called Like This, Tilda Swinton last weekend in Paris. The event took place at the boutique of the Musée des Arts Décoratifs on Saturday March 13th, 2010.
The Background Story: How it All Came About
Before the launch took place (please check back for an upcoming perfume-launch post by guest-writer Yasmine), the story of the scent starts with Tilda Swinton deciding one day to look at the world in a slightly different light and to leave a state which she describes herself as one of prolonged "olfactory laziness." In this case, the inspiration came from perfumes worn by people close to her.
The Scottish actress happens to be friends with one of director Pedro Almodovar's fetish actresses, Rossy de Palma, who herself developed a perfume with Etat Libre d'Orange called Eau de Protection (Protective Water) in 2008, one of those confidential, arty-celebrity fragrances which are the purview of niche fragrance houses as the genre is now not confined anymore to the mass-market shelves. A second source for the new-found interest of Tilda Swinton for perfume was the sillage left by her agent who also happened to wear yet another Etat Libre d'Orange scent, Tom of Finland, another celebs scent of sorts (inspired by Tom of Finland's erotic art.)
The dices of fragrance fate were cast in this way and started rolling in the direction of the perfume house both conveniently and naughtily located at 69, rue des Archives in the Marais district in Paris...
Continue reading "Like This, Tilda Swinton by Etat Libre d'Orange (2010): Aphrodisiac Pumpkin {Perfume Review} {Celebrity Fragrance}" »
 © Paco RabanneThis summer, expect to discover a new feminine pendant to the bad boy of 1 Million by Paco Rabanne, whose finger-snapping helped make the men's fragrance a success. The coumarin-laden oriental scent for men featuring a copper accord has been hovering at the top of the charts since its launch. From July 2010, the brand will introduce a feminine perfume which is for now only described as the feminine counterpart to 1 Million without any indication as to what its name or composition will be...
Continue reading "Paco Rabanne to Launch Feminine Counterpart to 1 Million, with Dree Hemingway" »
 It is not in the habit of a confidential niche perfume house to devote much time, energy, and finances to setting up an advertising campaign. More often than not their motto seems to be: the jus, only the jus! Niche perfumery bottles, for proof, seem to take pride in their minimalism, which does not mean necessarily that they come cheap, but they usually remain imperturbably the same throughout the launches of different creations thus saving funds on the bottle designing front. In the case however of the upcoming Like This by Tilda Swinton / Etat Libre d'Orange which launches this weekend in Paris, the label decided to take exception to this art-for-art rule of thumb and feature the actress to create a visual impact...
Continue reading "Etat Libre d'Orange Creates Advertising Visual for Tilda Swinton Scent {Perfume Ads} {Fragrance News}" »
 A perfume name can make or break a new fragrance or at least this is what one can assume singer Rihanna is thinking as she has been looking assiduously for a good fragrance name and casting her net wide to do so. Jennifer Aniston is currently doing the same thing but relying more on her inner circle. Initially tempted by Route 22 (Rihanna is 22 years old) she's decided to turn to fans and the internet for feedback. And they have heard her. After reading about her creative block reported by a source who said, "Although Rihanna wanted to call it Route 22, she is now unsure and is keen to see what fans can come up with."...
Continue reading "Singer Rihanna Turns to the Fans and Internet for Help in Choosing Perfume Name" »
 Mélanie Thierry just received the César prize for "meilleur espoir feminine" (best up-and-coming female actress). Although celebrity and perfume do not seem to mesh as well in French culture as in American pop culture, lately an effort has been made by French brands to corral in the charm of celebrities to create perfume consumption lust. This is not to say that there were never French celebrity perfumes. In fact in the early days of the 20th century, you could find a signature perfume by actor Jean Marais, the lover and friend of Jean Cocteau. Earlier than that Josephine Baker, an adoptive Parisian, had her name not only on cabaret posters but on fragrance bottles....
Continue reading "More French Celebrities Enter The Perfume Ring: Melanie Thierry and Marc Lavoine + An Hexagonal Retrospective" »
 As reported back in 2007, the rumors then started circulating of a possible upcoming perfume signed by Friends icon Jennifer Aniston. Three years later, it seems that the rumor has been confirmed by a source close to the actress. The romantic comedy cutie has reportedly been working diligently and discreetly for 20 months on a fragrance development project. Initially, the brand Elizabeth Arden had been attached to the project although Arden said in July 2009 that they were concentrating on beauty products and were not looking to expanding their perfume portfolio. But this does not preclude the carrying-on of a fragrance development underway, if that is the case at all with Elizabeth Arden...
Continue reading "Jennifer Aniston To Pour Her Anger (lina) into a New Perfume Instead of Drinking It...Just Kidding - Update" »
 Confidential, Paris-based-in-the-Marais-neighborhood perfume house Etat Libre d'Orange will launch, as previously announced, a new perfume whose muse is actress Tilda Swinton, from March 13, 2010 (the dates have been slightly changed) It is called Like This. Tilda Swinton herself turned for inspiration to Sufi philosophy and poet Rumi also called Jalal Ad-Din Muhammad Balkhi and Mevlana to chant the meaning of her perfume, "Like this.
What does your fragrance smell like? Like this.
What does your fragrance feel like? Like this.
What do I do with this fragrance? Like this.
It's an idea that makes me very, very happy.
Tilda"....
Continue reading "Etat Libre d'Orange Like This by Tilda Swinton (2010) {New Perfume} {Celebrity Fragrance}" »
 SJP NYC eau de toilette was developed following the resounding success of the 2008 Sex in the City feature movie which brought in earnings of $500 million globally, and to fill a commercial void. The movie sequel Sex and the City 2 is due out on May 28th, 2010. The producers - it comes down to sniffing good business in this case - regretted that amongst the franchise products which had been commercialized at the time, there had not been a perfume, for lack of time. Sarah Jessica Parker has come to be seen as having more than a passing superficial interest in perfume; we now all know about her personal homemade 3-layer combo scent that was never able to be translated into a commercial fragrance because it's too extreme involving 1 street-vendor musk, Bonne Bell skin musk and Comme des Garçons Avignon Incense. Plus, the idea fits right in with the fashion-fabulous universe of Sex and the City. Sarah Jessica Parker explained the birthing process of SJP NYC, saying, "We started with this idea that we wanted to create something fun. We
wanted to create a party in a bottle and reflect that in the packaging
with a real sense of whimsy, fun and joie de vivre. And then we took it
from there. Portability and fashion played key roles in the development
of the packaging and overall concept."....
Continue reading "Sarah Jessica Parker SJP NYC (2010): The Big Apple Becomes The Big Strawberry {Perfume Review and Musings} {Celebrity Fragrance}" »
 While Lady Gaga is preparing to launch her own fashion label with the support of Versace, she is counting on the talents of Armani and Prada to dress her for her Monster Ball tour. Turning to both Italian designers, she got contrasted propositions. I think we are seeing a trend called Lady Gaga loves Italian Fashion. And who could blame her? It's always been so feminine and sensual a fashion for women...
Continue reading "Lady Gaga Struts Armani and Prada on Monster Ball Tour {Fashion Notes} - What Perfumes Celebs Love to Wear {Celebrity Fragrances}" »
  {A fragrance review of Gucci by Gucci Sport pour Homme has been added to the blog!} Gucci have started to roll out the launch of a new men's perfume meant to complement the mood of Gucci by Gucci pour Homme characterized as a " phenomenal success" by the brand. The new scent is called Gucci by Gucci Sport pour Homme and will continue to be fronted by actor James Franco who contributed to the success of the debut scent (see here and here.) Artistic director Frida Giannini said, "I don't necessarily link it literally with sports,"...
"It's more a sporty state of mind. Meaning, off-duty time and the
attitude that comes from being relaxed and carefree."...
Continue reading "Gucci by Gucci Sport pour Homme (2010) {New Fragrance} {Men's Cologne} {Celebrity Scent}" »
 Sephora France will exclusively carry a new perfume from May 2010 dedicated to the remembrance of the heyday of the Sex Pistols. It's called Le Parfum Sex Pistols (Sex Pistols:The Perfume) and was announced by Vogue France rather than Vogue UK. It looks like a French cultural project put into perfume on this side of the Euro Star railway rather than emerging from across the channel. The packaging makes you think a bit of the design of the Etat Libre d'Orange bottles when decorated, which they do for their celebrity fragrances like for Rossy de Palma Eau de Protection and Tom of Finland... 
Continue reading "Le Parfum Sex Pistols (2010): A French Look and Sniff at British Punk {New Perfume} {Celebrity Fragrance}" »
 Kim Kardashian and football player Reggie BushTV reality star Kim Kardashian announced she has an upcoming unisex perfume on her mind for what would be her second fragrance launch following Kim Kardashian Eau de Parfum. It's never too early to garner a little publicity and so the media savvy bombshell is hinting that this time her boyfriend Reggie Bush might be part of the creative team. She said, "Reggie and I have talked about doing a fragrance together - something that is kind of unisex."....
Continue reading "Kim Kardashian is Planning an Unisex Fragrance {Perfume News} {Celebrity Scents}" »
 Hannah Kearney, who is well-known for her trademark pigtails with flowers stuck in them, won the gold medal in Freestyle Skiing yesterday at the Vancouver 2010 Winter Olympics. She is the first US gold medal of the games. Two more reasons to pay attention to her on the blog is that Hanae Mori have announced they are sending her a flacon of their upcoming No.1, an energy-saving, green-minded perfume while Ben and Jerry are considering creating a flavor named after her in response to her own request...
Continue reading "Gold Medalist Hannah Kearney in the Perfume & Flavor News Too {Fragrance News} {Celebrity Scents}" »
 Actor Ryan Reynolds has been enlisted by Hugo Boss to be the face of their next two masculine fragrances. In a statement which was issued last Friday Reynolds said, "BOSS is a brand that not only represents classic style and
sophistication, but inspires men to work hard, embrace opportunities
and strive for success in all aspect of their lives. I'm honored BOSS
invited me to be the face of its new men's fragrance."...
Continue reading "Ryan Reynolds To Be the Face of the Next Two Hugo Boss Perfumes {Fragrance News} {Celebrity Perfumes}" »
 If you wanted to feel like you were going to meet other partisans of Napoleon Bonaparte and his family, or Bonapartistes, and rendez-vous at a nostalgic political club, there is a perfume for that occasion. Les Etains du Prince (The Pewter Pieces of the Prince) is a French specialist of military tin figures and copies of historical objects of the Napoleonic era. They also imagined a fragrance, soap and candle created in Grasse which are inspired by the personality of the ex-Emperor of the French. The line is called Collection Parfumée Napoléon...
Continue reading "Les Etains du Prince Parfum Napoleon {Celebrity Perfume}" »
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