Eva Longoria EVAmour for Women (2012): The Next Stage in Perfume Appreciation {New Fragrance} {Celebrity Perfume}

eva-longoria_avamour_ad.jpgEva Longoria will follow up on her 2010 debut perfume launch Eva with her second fragrance called EVAmour. It is said to be sultrier but also more complex, reflecting her own growing appreciation of layered notes and accords. The scent is signed by perfumer Annie Buzantian of Firmenich. The actress said,

I’m not used to something that is so layered, and the second one is pretty layered with some pink lady apple and red currant. The first fragrance is a little simpler,” said Longoria. “It is like when you start drinking wine. I started with white wine and have gone into the more complex, red wine. I am taking baby steps into the more complex notes.” ....

EVAmour, a musky fruity-floral, will first be exclusively pitched to the HSN audience starting on March 29, 2012, a special day dedicated to beauty talk on the merchant channel. Longoria said that the audience could count on seeing the real her, which she defines as being the exact opposite to Gabrielle, the character she plays in TV show Desperate Housewives.

Betsy Olum, general manager of beauty and merchandising strategy at HSN said,

"When we saw it [the perfume], we just fell in love with it. It really reflects who she is. It is very seductive, but there is also this playfulness to it that plays off her personality. The red colored bottle represents what she stands for in terms of women, power and amour. It all ties back to who she is, and I love when there is that deep connection between the fragrance and the person.”

Price: $45 for 1.7 fl oz of Eau de Parfum


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