June 30, 2008

Perry Ellis for Men (2008) {Perfume Review} {Men's Cologne}

Perry-Ellis-for-Men-Bottle2.jpgThe new Perry Ellis for Men by Perry Ellis represents an avowed effort on the part of the brand to go upscale under the aegis of its new owner since 2007, the Falic Fashion Group LLC. This evolution is immediately noticeable in the design of the bottle which is more soigné; it aims to convey a sense of luxury through the heaviness of the glass flacon especially (it is very heavy) - the cap is made of composite wood and the strap is a nice modernist touch and apparel reference but the metallic details could have been of better quality it seems; then the advertising is aspirational in two senses: both in the sense of presenting an image of luxurious lifestyle somewhere on the Italian coast, but also in making more democratically reference to a carefree summer holiday atmosphere; finally, the character of the jus itself comes across as life-affirming, frank, relaxed, sensual, devoid of complexes - the designers who mothered the scent do not hesitate to underline "...a bright freshness with commercial appeal."

 Perry Ellis for Men makes you think of a smiling, charming beau gosse who could not care less about what is in and what is out because every clothes fall great on his frame. The fragrance has an easy, smooth charm while being masterfully blended; it obviously did not torture itself about being avant-garde, edgy, or even trendy. It takes a well-tested classic persona of citrus + spices + woods + amber forming a fresh and warm contrast, but manages to impose its personality thanks to the quality of the treatment by perfumer Mathilde Bijaoui who reveals her finesse and a very good sense of balance....

Image from the photo shoot for the advertising for Perry Ellis for Men - model is Nir Lavi

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June 23, 2008

•• Les Parfums de Rosine Un Zéphir de Rose (2008) •• A Real Natural Beauty {Perfume Review} {New Perfume}

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Un Zéphir de Rose (Rose Zephyr) is one of the two latest creations by Les Parfums de Rosine (see Eau Fraîche Rose d'Eté). It was launched in the spring of 2008.

 

The Rose Is Queenly Throughout

Like Diabolo Rose last year, which was composed around rose and mint, it promised to be a perfume based on a cool green pairing but with anise this time. As it turns out, Un Zéphir de Rose is more to the point a celebration of the natural beauty of an exceptional quality of Bulgarian rose essence. In this sense it is more accurate to view it through the lens of an exquisite and minimally adulterated rose soliflore.

The perfume was created by perfumer François Robert in 2008 and rose is present at all three stages of the perfume development. Perceptibly so and more than any of the other Parfums de Rosine we have experienced thus far, it can also be assimilated to a vintage harvest edition resting on the unique quality of a rose cultivated one particular year. The idea of adding an aniseed nuance to Un Zéphir de Rose was inspired by a rose bloom from Marie-Hélène Rogeon's garden near Paris which presented this natural facet....

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June 22, 2008

•• Paul Smith Extreme for Women (2002) •• Fresh As Green Tomato, Dusky As L'Heure Bleue {Perfume Review}

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Paul Smith Extreme for Women was launched in 2002 as part of a masculine and feminine duo and as a follow-up to British fashion designer Paul Smith's debut scents in 2000, Paul Smith Women and Men. They were meant to prolong the two first by making these even more accessible to a wider audience. The style that was sought was "classic-with-a-twist", to reflect Paul Smith's fashion approach. The bottles were thus designed by architect Sophie Hicks to reflect that image; the glass cap unexpectedly unscrews as for a splash bottle; one side of the flacon wears multicolored stripes, wavy for the women's, vertical for the men's but the shapes are very basic.

Extreme for Women was composed by Antoine Maisondieu of Givaudan and is a priori described as a floral woody musky perfume.

The Woodsy Twist 

Wood notes in feminine fragrances are still perceived as innovative in 2008 (see Estée Lauder Sensuous) as they are relatively less employed, in a prominent fashion that is. Féminité du Bois (Femininity of Wood) (1992) by Shiseido created by Serge Lutens, Christopher Sheldrake and Pierre Bourdon made a statement out of this foray into woody feminine notes for a creation that was sold as mainstream yet felt very different from it.

Usually, when woody notes are used in the feminine context, they are for their warmth, sensuality and roundness. What Maisondieu did was to offer a double-distancing twist on this idea since he created a green sappy tonality for the woods in Extreme for Women. It might be a distant echo of the genre of feminine mossy perfumes. The term "woody" is by the way subject to interpretation and is used not just for literal wood notes like cedar wood or sandal wood but also for patchouli or even violet or iris in certain cases.

In Extreme, there is a violetnote, there are also "blackcurrant branches" in the heart, together with more classic cedar and sandalwood in the base......

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June 15, 2008

Voluspa Apricot Nectar in the Mika Room & Body Spray Collection (2008) {Perfume Review} {Perfumista on a Shoestring}

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Voluspa has put out a collection of four fragrances that can be used both as room sprays and body sprays in a collection titled Mika Room and Body Spray (not listed on their site). It features Apricot Nectar, Tart Rhubarb, Thyme Flower, and Tunisian Blood Orange, which are also available as scented candles.

The line is carried by Anthropologie which commissioned the bottle design so that it be in tune with their universe straddling the worlds of grunge/shabby chic/Paris appartment/retro charm and more. The glass spray flacons are covered with a mono-colored baroque floral pattern and the cap is made of white ceramic; they actually look better in person than on the pictures they provide......

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June 10, 2008

Fresh Cannabis Rose Gift Set (2008): Clean Rosey Dirt {Perfume Review} {Beauty Notes}

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Cannabis Rose by Fresh is the latest fragrance by the originally Boston-based brand, which started out by selling triple-milled soaps from France. It is the second perfume by Fresh featuring a cannabis or Marijuana note; Cannabis Rose is seen as the feminine counterpart to Cannabis Santal. It was created by perfumer Jérôme Epinette (see also Isabel Derroisné Ilaya, Jovoy Poudré and Fougère ) in collaboration with Fresh founder Lev Glazman.

Perfumes have not infrequently played with the lure of the forbidden adding taboo notes to their compositions like Champagne in Caron Bain de Champagne during the Prohibition period, Absinthe more recently as a remnant of 19th century Bohemian culture, and finally Cannabis in the Fresh perfumes. Their mention may waken us a bit from a blasé slumber as a multitude of new perfumes try to capture the public's attention - these notes or accords are unusual and at the same time familiar and titillating - or it may, less sensationally so, attract our attention to the possibility of an harmonious pairing of notes, rose and cannabis, which might produce an interesting perfume. Well nothing of anything described above really happens; Cannabis Rose is obviously not playing the card of the devil nor is it trying to be "interesting" and controversial. It is however a very pretty fragrance, even exquisite at times, like a cleaned-up rose chypre perfume whose earthy moss and rose would have been purified, made more transparent and aquatic by being macerated in a glass of Vodka, with just a "tear" as the French say, of (fantasy) white vanilla Kahlua.

 

Cannabis Rose: The Perfume  

 

The principal notes you notice at first are rose, patchouli, cannabis, vanilla, "oakmoss". Sephora classifies it as a mossy woody scent. It feels like a chypre with a re-worked or new-style earthy, forest-y base to suggest the chypre lineage as oakmoss has seen legal constraints put on its immoderate use. The chypre connection becomes even more palpable in the drydown as a succulent note of sweet ambery labdanum amplifies, which together with the patchouli and the rose conjures up Clinique Aromatics Elixir. What was at first a vague familiar sensation becomes thus readable in the end. It is a purer, whiter, vodka-like Aromatics Elixir.....

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June 4, 2008

Zara Rosa Bulgara with Notes on Flor de Azahar, Lirio de Agua (2008) {Perfume Review} {New Fragrances} {Rose Notebook}



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Zara is a Spanish fashion brand, famous for having made high fashion styles accessible to the demos. It was founded by Amancio Ortega Gaona, a notoriously reclusive personality, a fact that did not prevent him from becoming the richest man in Spain. Zara, in particular, is known for its exceptional turnover rate as new designs are brought into the stores in a matter of days and sold out or replaced equally swiftly, as need arises. The Zara boutiques usually receive new clothes twice a week. According to the Independent (May 23, 2001),

 

"Zara has never conducted an advertising campaign. Word of mouth, and the rapidly changing clothes on offer, seem magnetic enough for customers to come flocking through the doors. The company owes its success to swiftly identifying stylish catwalk trends and bringing them to the high street at a fraction of the cost, within days."

 
Zara partnered with Puig in the past to introduce several fragrances starting with Zara Woman, Zara Man and four limited edition scents called Zara Textures in 1999. The fragrance line was originally set up by Carlos Benaïm and Alberto Morillas. The perfumes were created by Rosendo Mateu. In 2003 I Homme was launched. The brand this year released 6 new fragrances in the beginning of 2008, three for women and three for men: Rosa Bulgara, Flor de Azahar, Lirio de Agua, Sandalo, Vetiver, and Ambar, which are all part of a new line of perfumes called Agua Perfumada. The Perfumed Water line is also made by Puig.

The spirit of the range is described as being "classical, minimalist, and elegant", according to Look 4 Fashion. Perhaps in keeping with the company's motto of proposing affordable versions of high-end patterns and materials, it is not surprising to notice that the packaging for the new perfumes resemble in shape and size the line of Les Exclusifs by Chanel......



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May 30, 2008

Bobbi Brown Almost Bare (2008): Almost Real {Perfume Review}

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As announced earlier, makeup guru Bobbi Brown has launched a new perfume called Almost Bare because she does not like obtrusive fragrances and prefers barely-there scents that remind her of smells rather than complicated luxurious fragrances. She explained why. I am sure she is not the only one.

Almost Bare is a well-made, well-balanced clean white floral perfume that is pretty and subdued. It is no wall-flower though. Although a tad more perfume-y than you might expect at first, it keeps its promise of bringing up smell associations found in the real world......   

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This summer's bronzed pink look 

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May 16, 2008

Kenzo Vintage (2008) {Perfume Review}

 
 
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Kenzo Vintage is a limited edition unisex fragrance launching this summer to celebrate the 20th anniversary of Kenzo Parfums as well as the arrival of designer Kenzo Takada on the Parisian scene in the Seventies. The perfume thus pays homage to the spirit of the "live-and-let-live" era with its psychedelic floral patterns as if seen under the influence of psychotropic mushrooms and reminds us of the message of peace that the decade wanted to deliver in the midst of the Vietnam war. The purple flacon sports the forked peace symbol drawn by Gerald Holtom in 1958 and made into a household name and symbol. Episodically, like in this summer of 2008, one witnesses the resurgence of a short hippie revival in fashion and the peace symbol is usually called upon to grace newly minted tee-shirts and accessories. This time, perfumes seem to follow a hippie trend as well with the celebration of the 40th anniversary of Mai 68 (see also Lubin).

 

A Revisit of Kenzo by Menardo 

 

The fragrance was created by perfumer Annick Menardo who has delivered a masterful, reserved composition relying on an original play on effect and texture rather than singled-out pretty notes. The composition conveys a sense of understated originality. The subtle character of the scent reminds us of the reported preference for lighter, more evanescent perfumes in the Asian market, which it seems to take into account as a Japanese brand. It fits in well also with the unisex branding of the scent......

 

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Early Hippie Group, San Francisco by Irving Penn, 1967 - Hamiltons Gallery 
 
Note the interesting filiation with the dandy archetype on the right (the man in a cape)

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May 5, 2008

Yves Rocher Neonatura Breath - Souffle (2008) {Perfume Short (Review)} {Perfumista on a Shoestring}



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Yves Rocher is going to introduce Neonatura Breath - Souffle in the US market this spring of 2008 after they launched it last year in France. Described as evoking "...the radiantly heated sensuality of a warm breeze caressing the sand" and as showcasing a "sunny jasmine" we expected it to be a light summery jasmine with maybe an iodine edge to call to mind the backwash of the sea. Created by perfumer Delphine Lebeau from Givaudan, it appears in fact to be an economically priced mass-market version of a popular category of perfumes, the luscious tropical white floral blended with coconut, a warm-sand accord, and some citrus to add sparkle and fizz. Therefore we think it fits well in our Perfumista on a Shoestring column (much neglected) because it can effectively replace scents such as Ensoleille-Moi by André Gas, or Deseo by Jennifer Lopez or Origins Shedonism Exotic Floral Essence.....

 

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May 3, 2008

Yves Saint Laurent Opium Poésie de Chine (2008): Salty Iris & Caramelized Eel {Perfume Review}



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The Synergy That Is Opium

Since 1977, Opium by Yves Saint Laurent has managed to achieve iconic status both from the viewpoint of the perfume it is and the image it projects. For people who might feel skeptical about the importance accorded the outer shell of a fragrance, Opium is an eloquent example of that higher level of self-realization for a fragrance so well given meaning and definition by its container that no doubt remains as to the adequation of the bottle to the jus and the desirability and marking personality of the scent; this is a quality that both mainstream marketing professionals and perfumers aim at and which they refer to as "synergy". Some perfumers even explain that ideas finally gelled when they saw the flacon for the scent they were developing......

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The original flacon for YSL Opium created by Pierre Dinand 

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April 29, 2008

Lolita Lempicka Fleur Défendue - Forbidden Flower (2008) {Perfume Review}



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Lolita Lempicka like every self-respecting successful fragrance brand puts out limited editions as the occasion arises. This is our first experience with one of their flanker editions to the original Lolita Lempicka (1997), which was a re-take on Angel by Thierry Mugler (1992). Fleur Défendue was created by perfumer Annick Menardo who also composed the original Lolita Lempicka. The scent already outsold according to Sephora US, not to be brought back. It sounded rather dramatic and perhaps even tragic so soon after its launch when first announced as the composition sounded promising. Either we are not quite ready for this composition or they were not quite ready to launch. At any rate, it flew off the shelves. If you are pining for it, the only recourse apparently is to turn to Europe where it is still available. (Update: one of the 2 sizes is back in store).

Fleur Défendue (Forbidden Flower) opens on conventional soapy top notes and segues into something with a bit more definition (white ambergris and some generic crunchy green accents). It reminds us there and then vaguely of a dozen other scents, Tommy Hilfiger Dreaming among them, which recently epitomized for us a kind of generic Jane-Doe scent.....

 

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April 28, 2008

Guerlain Jasmin (1924/1928) {Perfume Review}

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Guerlain Jasmin ca. 1928 Lalique glass from Ragoarts 
 
 
With the summer approaching, my nose has become, for some reason, curious of three notes in perfumery: jasmine for its solar opulence and at the other end of the light spectrum, anise and lavender for their pristine pale greenish and bluish coolness.

There was a Jasmin by Guerlain introduced in 1928, four years after Jasmin de Siam (1924) which is also at times referred to as simply "Jasmin", so further clarification is needed to sort these two out. There was also a Jasmiralda in 1917 by the same house. All these jasmine perfumes came out when the house was led by head perfumer Jacques Guerlain (1874-1963).

It was an era which resembled in some ways ours in that perfume launches were not hyper selective but rather fluid, following the fashions of the day, meant to bring a spark of seasonal excitement to the élégantes who were used to expecting the latest new scent, the perfume that was dernier cri. Has this practice ever drastically changed? One may wonder about this representation. Perhaps right after WWII and before the advent of mass travel and consumption, there was a perfumery that was de facto more rarefied and elitist for a relatively short period of time at the end of years of privation imposed by the war and immediate post-war restrictions. What has evolved surely is the growing shedding of casualness when presenting a brand new creation, but perhaps not so much the fashionable appeal of perfumes.

A testament to the practice of widely-accepted seasonal perfumery creations is the fact that many of the perfume bottles containing the new Guerlain fragrances were re-used as undifferentiated containers except for the names on the labels and colors of ribbons which facilitated a rapid turnover of new launches without the big fanfares we have become accustomed with, with apexes of spectacularly theatrical launches as those of Yves Saint Laurent Opium and Dior Poison in the 1980s. Having said that, one cannot but marvel at the variety of perfume flacons that Guerlain offered even if some were "recycled". Having experienced the undifferentiated Guerlain amphora flacons, it never felt like a lack of imagination on the part of the house but rather like a consolidation of its myth.

Jasmin by Guerlain was offered in a packaging of its own despite the fact that the composition is rather modest and feels more like a seasonal scent than a full-fledged composition. But then again it corresponded to a taste for soliflores.....

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April 24, 2008

Guess By Marciano (2008) + 5 Bottles as Giveaways {Perfume Review}

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Guess by Marciano, as reported earlier, represents the brand's effort to offer a more sophisticated and upscale Guess perfume on the occasion of its 27th anniversary. Smelling the perfume having forgotten all promises, it is unexpected to discover the unfolding of a composition that should be going more firmly in the direction of one of those "pink" or "fruit-salad" fragrances for young women with their fruity-floral and milky tonalities, and see it in fact renew the genre by smelling deeply ambery.

Instead of the light white musks and usual pinkish touches like rose, peony, and litchi, we discover a rolling-out of a more substantial and satisfying ingredient, ambergris, treated almost in an old-fashioned way, that is in an animalistic way. Distant references like Weil Zibeline and Jean Desprez Bal à Versailles pop up, only as if they had fallen into a vat of fruits and dulce de leche, in a good way.

The fragrance was created by perfumer Barbara Zoebelein of Drom Fragrances and developed by Parlux Fragrances, Inc. It could be seen as a milky woody oriental with a powdery overtone. Something of the spirit of Le Feu d'Issey can be detected here in the intensity of a lactic and spicy (cardamom) impression that feels grown-up rather than babyish. The vintage allusion found in the scent is reinforced by the fishnet motif on the flacon which precisely aims to reflect the spirit of a bygone era. Jasmine is showcased both on the bottle and in the scent.......

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April 23, 2008

Miller Harris Figue Amère (2002) {Perfume Review}

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Fruits and Fig in Particular in Fragrances

 

Miller Harris Figue Amère (Bitter Fig) was launched in March of 2002 in the Nouvelle Edition Collection and joined the Ligne de Parfums in October of 2004. It is part of a modern soli-fruit group of fig-based fragrances that have proved popular and enduring to this day and were developed after Olivia Giacobetti came up with the original idea, paving the way with her L'Artisan Premier Figuier (1994) and Diptyque Phylosikos (1996).

More generally speaking, perfumes that have showcased a slightly incongruous and conspicuous - at first - note of luscious ripe fruit like Guerlain Mitsouko (peach and prune) and Rochas Femme (prune and peach) or even the less mainstream Caron Acaciosa (pineapple) and Patou Colony (pineapple) could be seen to have helped shape wearers sensitivities to the welcome additions of notes subliminally suggesting a mythological golden age and the appeal of cornucopia thereby making fruits feel elegant, decorative as seen in paintings and Roman mosaics hinting at the abundance of the fruits of the earth rather than be perceived to be nibble-worthy. With time the showcasing of fruits in fragrances has become sometimes very realistic and the pineapple with peach in Yves Saint Laurent Yvresse has already become more 3-D......

 

 

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April 18, 2008

Jo Malone Lotus Blossom & Water Lily and Dark Amber & Ginger Lily - Kohdo Wood (2008) {Perfume Reviews}

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The two latest creations by Jo Malone, Lotus Blossom & Water Lily and Dark Amber & Ginger Lily, are both inspired by the diurnal and nocturnal rhythms of life as well as by the spiritual tradition of the East in their evocations of calm, unruffled waters and veils of mystical incense.

The compositions are more complex than are usual for Jo Malone; here the simplicity that is usual to the line seems to have been translated into an aesthetic sense of purity and serenity resting on subtle and unusual aromas. Asian olfactory quotes are present helping the mind travel to distant exotic lands albeit without using the deeply sensual vehicle of the oriental perfume with Middle Eastern connotations.

If Serge Lutens Arabie is a boisterous market in Istanbul replete with baskets of candied dry fruits bursting at the seams with honey and sap and half-stoned with ambient spices, Lotus Blossom & Water Lily is a transparent evocation of a dewy flower market in Bangkok at dawn as it fragrantly emerges from the obscurity of the night. Even in Dark Amber & Ginger Lily the heavier, more classically weighted-down oriental notes are made more spiritual thanks to airy notes of incense and the watery, cool-cucumber character of ginger lily.

Suffice it to say that both perfumes succeed at making your mind more of a mental plane, similar to a clean slate on which letters or characters have not been chalked down yet.

Although we were initially more taken with Lotus Blossom & Water Lily, the Dark Amber and Ginger Lily in the end is quite subjugating too if you let it produce its effect (a second layer of the same scent, applied later in the development seems optimal.) Both scents offer wonderful woody, incensey, and floral tonalities.

We could not but propose to read a little poem by Dogen before wading in mind through the moonlit water, as both perfumes seem to offer a dreamy lunar quality,

"Enlightenment is like the moon reflected on the water.
The moon does not get wet, nor is the water broken.
Although its light is wide and great,
The moon is reflected even in a puddle an inch wide.
The whole moon and the entire sky
Are reflected in one dewdrop on the grass."

Dogen.....

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April 17, 2008

Eau d'Italie Magnolia Romana (2008) {Perfume Review}

 
 
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The latest perfume by Eau d'Italie, Magnolia Romana, is a light, airy, elegant, polished magnolia composition in which both crisp green facets and ivory-like creamy accents unfold. A clean and sensual musk accord supported by transparent ozonic notes mimicking the scent of outdoorsy warm skin signals summertime and nude tanned arms kissed by sea spray and hot sand not far from the shade of a Magnolia tree.....

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April 16, 2008

Dolce & Gabbana The One for Men (2008) {Perfume Review} {New Fragrance} {Men's Cologne}

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The latest Dolce & Gabbana The One for Men is said by Gabbana to be an all-man's perfume, "I wanted to create a real man's fragrance" and the designer according to WWD emphasized the word "uomo" in the conversation. The ad fronted by Matthew McConaughey in the role of a (fully-dressed for once) Latin-inspired masculine icon was photographed by Jean-Baptiste Mondino. A micro site was set up to promote the new cologne.

The One for Men is a warm, sweet and fruity tobacco perfume in the oriental genre. The brand describes it as "a spicy, oriental perfume developed on the harmony of tobacco with refined boisé notes". The flacon is meant to directly reflect the fashion sense of the brand as "the proportions of the bottle recall a tailor suit made by the fashion house" (see also Narciso Rodriguez for Him).

Noteworthy points are the fact that the scent emphasizes the fruity tonality - less common a phenomenon for masculine fragrances than for feminine ones currently (see Calvin Klein Man) - and that you can find a well-developed quote in the heart from a famous discontinued Italian oriental classic.......

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April 11, 2008

Guerlain Laurier-Réglisse (2008) {Perfume Review} {New Fragrance}

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The idea of combining the sober, cool, and darkish notes of laurel and licorice in a fresh summer eau sounded attractive and promised some interesting dissonance. The concretization of this vision however is sorrily missing in inspiration. It seems as though Figue-Iris, reviewed yesterday, got the better budget and greater amount of attention, while Laurier-Réglisse did not really have the time to bloom properly. If, as said previously, Figue-Iris is able to make a Mediterranean summer scenery come alive, one constantly pays attention to the inner workings of Laurier-Réglisse feeling like a plumber of sorts peeking into the guts of the fragrance because a problem is felt. It is perhaps inevitable that when a twin or grouped launch occurs, one scent will be less developed than the other(s), but let us hope for the best.

 

Laurier-Réglisse 

 

Laurier-Réglisse was composed by perfumer Marie Salamagne in collaboration with artistic director Sylvaine Delacourte. She already composed Mandarine-Basilic in the Aqua Allegoria line last year while Jean-Paul Guerlain was in charge of the creation of Angélique-Lilas. We have only cursorily smelled these, so we cannot draw a comparison.

Salamagne also more recently created Kenzo Tokyo, Vivienne Westwood Let It Rock and Boudoir Sin Garden, Miss Sixty Elixir, Grès My Life......

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April 10, 2008

Guerlain Figue-Iris (2008) {Perfume Review} {New Fragrance}

 
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As each year, Guerlain releases a set of two Aqua Allegoria perfumes to usher in the summer. This collection of scents established in 1999 wishes to explore in a less formal setting materials and main accords - of two notes usually - while elaborating upon the idea of freshness by tapping each time into different tonalities, shades and meanings of the notion of freshness. Jean-Paul Guerlain who composed Figue-Iris this year has said that he is personally very much interested in this sensation as conveyed by perfumery. Laurier-Réglisse and Figue-Iris are the two new odes to pristine, more transparent impressions or their indirect suggestions in 2008. We will review Laurier-Réglisse separately.

 

Figue-Iris 

 

While it is still spring now, smelling the new Figue-Iris made the days of summer suddenly magically appear out of thin air like images projected by an invisible movie projector with no silver screen in sight. If one can sometimes judge perfumes as art-for-art, at other times it is also relevant to evaluate them as wonderful successful magician's tricks, examples of the art of the illusionist or alternatively, little scintillating nuggets of fool's gold that make you believe in and crave for the reality suggested by the illusion. Figue-Iris creates an exquisite sense of longing for summer......

 
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Still Life (Fig) © Alex Edgar 

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April 7, 2008

Ed Hardy By Christian Audigier for Men & Women (2008) {Perfume Reviews}

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Ed Hardy and Christian Audigier released a duo of signature perfumes this spring meant to convey the spirit of the vintage tattoo brand, which is young, with a mix of fusion sensibilities,

"...fusing the best elements of tattoo, hot rod, and cholo culture along with a tinge of his native French heritage. The brand is rock and roll with soul, California through and through." (see previous post).... 

Ed Hardy for Men and Women came out in a seeming fanfare of arresting images and commercial promotions. Apparently, it is very efficacious because the perfumes are sold out in many places due to, among other things, a GWP in the form of a desirable white tattoo tote that is now already a collector's item on auction sites.

Scent-wise, of the two the masculine Ed Hardy feels more original, most noticeably in that part contained between the top and base notes, while the feminine version safely replays youth-perfume codes centering on the category of the milky fruity-floral, with a little added twist: the apple-soufflé accord.....

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April 6, 2008

Isabela Capeto by Isabela Capeto (2007): When Niche is Niche-y & Not Much More {Perfume Review} {Scented Thoughts}

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Isabela Capeto is a Brazilian fashion designer who last year launched her debut signature fragrance, Isabela Capeto. The flacon in the shape of a toy-art logo-like red plastic doll oozes cuteness and hipness. It won a 2007 Worldstar prize for packaging.

The perfume itself by Carmita Magalhaes from Mane is much less interesting than anticipated for a project that promised to be a creative one. The composition is reminiscent of a school of predecessors in the woody-spicy category of perfumes. In fact it elicits the general hard-to-grasp idea that the scent feels both familiar and niche, two terms that should never be uttered in the same breath nor in the same sentence in principle for those who live and breathe for niche-perfume discoveries. It creates a much more twisted and subtle effect than when a niche brand copies a mass-marketed perfume, say as in the case of Santa Maria Novella Angels of Florence copying Elizabeth Arden Fifth Avenue, which itself copied...we forget. In the latter case, it only reveals some commercial anxieties. In the first case, it has more of a perverse effect as it copies some of the hallmarks of the - according to common sense - more creative side of perfumery. Here is a good example of how "niche" can come to mean a phenomenon of stereotypical olfactory branding by integrating some signature effects such as "pared-down", "spice-overdose", "photo-realism", "back-from-an-olfactory-trek-from-which-I-brought-back-new-unknown-aromas, except here it is a local flower (Brazilian marshland lily)......

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March 30, 2008

Jo Malone White Jasmine & Mint (2007) {Perfume Review}

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If the title of the perfume, White Jasmine and Mint by Jo Malone, seems to suggest an unusually fresh and airy rendition of jasmine thanks to the addition of mint, in reality the perfume surprises you with its slightly more complex dual character, which reveals a warm and rich creamy facet.

The perfume opens on a tapestry-like floral bouquet rather than offer any discernable singled-out note; it is delicately hemmed with mint (the “Jo Malone mint accord of wild mint and peppermint leaf”). The first moments offer variegated nuances: soapy, subtly animalistic, savory, creamy, green, woodsy, and perfume-y. In fact and in reference to the latter, the scent combines a fresh natural simple-girl spirit with a dash of sophistication. The scent sharpens a bit too much to my nose for a little while seeming to screech a bit, but next a mellower cardamom milky creamy sensation follows letting out lightly mentholated notes while further blending with a crushed green-foliage impression. A little savory-sweet nuance is unexpected and adds a discreet edible nuance to the blend......

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March 27, 2008

Unforgivable Black & Unforgivable Woman Black (2008) {Perfume Reviews} {New Fragrances}

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Unforgivable Black and Unforgivable Woman Black by Sean John are the two latest additions to the Sean John perfume portfolio. His debut scent was Unforgivable for Men in 2006 which was a commercial success earning the brand $150 million globally.

Last year Sean Diddy Combs also designed a women's version of Unforgivable, which he noted had nothing to do with the original men's version except for a subtle "synergy note" of bergamot as he wanted the feminine scent to stand on its own. He told Women's Wear Daily,

"I didn't want to take the easy way out as far as just making a feminine version of the men's. Women and men are totally different. I like a woman to smell like a woman, and a man to smell like a man."

After everyone has had time to take in this statement and digest it, we can point out that this time the Black duo takes the synergy route that was rejected the first time around. The two perfumes are very much two birds of the same feather but this time they seem to belong to one of those species of birds where the male's plumage is more colorful than the female's one due to male active sexual competition over female mates......