Jennifer Lopez will launch her latest fragrance called Glowing this spring 2012 to fête the 10th anniversary of Glow, the scent that revolutionized the celebrity-perfume market in the beginnning of the 21st century. Even if White Diamonds by Elizabeth Taylor (1991) has been acknowledged for its enduring success, before 2002 and Glow, one can't really speak of a mass pop culture phenomenon of celebrity juices. The last few years have seen this trend get accentuated with a tidal wave of personality-inspired scents emanating from more or less famous public figures, when they are not downright obscure. The famous bon mot of Andy Warhol now seems to aptly apply not just to videos on You Tube but to the so-called "celebrity perfumes". Everybody seem able and willing to highjack your attention for those precious and fatal 15 minutes of fame thanks to a limelight-juice fulfilling the role of a talent agent, destined most of the time to disappear in short order, and some would argue, it's all for the best...
So, what will Glowing smell like? Apparently, it's a continuation of Glow - a great way to clinch its olfactory signature and ensure further its popularity - centering on the idea of clean, only with woodsier notes. JLo said,
“Glowing is such a clean fragrance,” said Lopez. “That’s what I’ve always been about. I like soapy, clean smells [see what Chanel had to say about that in the 1920s]. This is a very woodsy scent. So it’s not exactly what I created 10 years ago — it’s the evolution of that. At the essence, it’s still natural, earthy, clean and real, but a little different side of that. It’s the woodsy side of it, which I think is kind of New York-y, darker and sexier.”
The fragrance was co-created by perfumers Calice Becker and Caroline Sabas of Givaudan. It opens on top notes of bergamot, mandarin and cypress seguing into a heart of orange flower, lily of the valley and cassia flower before drying down to notes of sandalwood, amber sultan, vanilla, vetiver, patchouli and cashmere musk.
"Eaux de parfum in three sizes — 1 oz. for $39, 1.7 oz. for $49 and 2.5 oz. for $65 — will be sold. The 1.7-oz and 2.5-oz. sizes light up for 15 seconds when the atomizer is pressed, “in homage to Glow,” explained Lopez."