Hip hop pop singer Nicki Minaj announced today that her signature perfume is on the way, to be launched in the fall of 2012. The artist signed up with company Give Back Brands LLC under which aegis Justin Bieber developed his fragrance Someday, the number 1 celebrity fragrance on the sales charts last year...
Paul West, Co-Founder and Chief Executive Officer, said,
"Signing Nicki Minaj was a simple decision; her talent and extensive reach present a platform with tremendous global opportunity,"This partnership will further strengthen Give Back Brands' portfolio of fragrances, and continues to build upon our overall vision of collaborating with top artists to create world-class products that will ultimately make a difference."
"I am so excited about my fragrance debut, and am proud to partner with Give Back Brands for such a personal project," said Nicki Minaj. "I have always been a huge fan of great fragrances; this is yet another extension of my creative expression and I can't wait to share it with the world. I designed this scent and bottle with my Barbz in mind; I know they will love it!"
Her "Barbz", for the non-initiated, is a synthesis of Harajuku street style and a Barbie doll. This is how she feels inside of her she explains, and therefore had to express in perfume form.
Her favorite personal perfume is Chloe by Chloe.
Watch Minaj explain what she is all about,