The new ad campaign with
Audrey Tautou for
Chanel No5 is very impressive. I think it beats the preceding one with Nicole Kidman as if following a potlach logic: each time you have to best what took place the time before.
It occurred to me that Chanel No5 is perhaps the only "celebrity fragrance" as in the sense of the perfume being itself a celebrity rather than meaning as usual a perfume fronted by a celebrity. That perfume needs to wear some dark shields.
I received a wealth of material to share with you, dear readers. First off, the news is that even the
City of New York is participating in this extravaganza as they have accepted to call May the 5th 2009,
Chanel No5 Day to honor the most iconic fragrance in the world and the launch of its latest advertising campaign. Tomorrow New Yorkers and visitors will be breathing the air of Chanel No5 Day! No word about spritzing the scent into the atmosphere, but if they could they would.
Not content with this symbolic dedication, Saks 5th Avenue in partnership with Chanel will rename a part of the famous 5th avenue,
AVENUE No5,
from May 2 to May 10! I think this might even beat the Opium folly in NYC that the Yves Saint Laurent people organized back then.
Tomorrow is also the official launch day of the advertising film shot by film director
Jean-Pierre Jeunet entitled
Train de Nuit (Night Train). Like for the introduction of the No5 fragrance in 1921 which was strictly controlled by Coco Chanel so as to put all the stars on her side (she was notoriously superstitious), the new ad commercial is scheduled to be released to the world on May 5 at 12:00 pm on
www.chaneln5.com...
Continue reading "Chanel No5: The New Ad Campaign with Audrey Tautou: Teasers, Teasers - Part 1 {Scented Images & Ads} {Celebrity Fragrance}" »
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