Cerruti are preparing to launch a new flanker to the original 1881 introduced in 1990 called Cerruti 1881 Fairplay. The advertising campaign is fronted by French singer and actor Marc Lavoine who was signed up last year as the new face of the fragrance. The brand this time wants to explore a different brand of masculinity and a more casual mood.
"To be remarkable without seeking attention, to look chic while being laibback, to show unwaverable self-confidence, to remain serene and open to others, to be authentic and natural in all circumstances...this is the story told by Cerruti 1881 Fairplay."...
The composition is signed by perfumer Antoine Lie of Givaudan who reportedly wnated to create effects of fluidity and limpidity.
The Eau de Toilette opens on head notes of white pepper, coriander and lemon. The heart, which is said to be "very green", rests on notes of basil, rosemary and nutmeg. The anchoring notes are woodsy with sandalwood, patchouli and tonka bean.
Fairplay plays up, we are told, an original contrast between warm spices and colder aromatic notes while injecting "vibration" to the fragrance thanks to a touch of aldehydes. Antoine Lie, I note, previously used aldehydes in another masculine fragrance, Tom of Finland by Etat Libre d'Orange. Aldehydes are not typically stressed a nuance in men's perfumes although once upon a time, Caron Royal Bain de Champagne in the 1920s seemed to invite men to splash them on.
Cerruti 1881 Fairplay launches on April 28, 2011. It will be available in 100 ml for 63€ and 50 ml for 45€.
Via press release