Royal Bain de Caron by Caron {Perfume Review & Musings} {Perfume History & Facts}
The story that is told regarding the creation of this seemingly eccentric perfume is that of a Californian millionaire who ordered it so that it would be used as a substitute for the real champagne that he liked to pour in his bath. The custom-order for the boozy champagne perfume was motivated by the strictures imposed by the Prohibition (1920-1933) but seems also to have been well in tune with the spirit of excess of the Roaring Twenties. So, if you would like to relive a Fitzgeraldean moment, pour some in your bath! One source mentions that William Randolph Hearst is the millionaire in question and that it was meant to be used by "his wife"whatever that might mean concretely (Millicent Hearst or Marion Davies?).
I said "seemingly eccentric" because apart from the fact that there was a pragmatic motivation for the creation of the perfume, the association of perfume and champagne was seen as a fairly logical one by perfumers as both offer an image of bottled luxury, exhibit similar colors, smell or can smell fizzy, and are festive gifts. Guerlain designed the bottles of L'Heure Bleue and Mitsouko for example with a cap whose shape is inspired by a champagne cork to reinforce the unconscious associations. Yves Saint Laurent did the same for Champagne/Yvresse. More recently, Mona di Orio has picked again on this tradition by designing her bottle tops with an explicit wired champagne cork design. Félicie Wanpouille who designed the Caron perfume bottle is the one who took the analogy to its maximum conclusion ....
Royal Bain de Caron (Royal Bath of Caron) was originally created under the name Bain de Champagne (Champagne Bath) in 1923. In 1941 the name was legally changed to that of Royal Bain de Champagne (Royal Champagne Bath). From what I understand Royal Bain de Caron was already marketed as an eau de toilette in 1923. According to one source however, it was first issued as an "eau parfumée pour le bain" (perfumed water for the bath) before becoming an eau de toilette in 1941. From what I saw elsewhere it was always marketed as an eau susceptible to be used both in the bath and for the toilet even in the 1920s. Many sources, including the official Caron site, cite the date of creation of the perfume as being 1941 without mentioning that there was a Bain de Champagne in 1923. Michael Edwards does mention that Royal Bain de Champagne was created in 1923, but does not mention its initial incarnation as being Bain de Champagne nor its 1941 name as being Royal Bain de Caron. Further research needs to be done.
As the advertisement above from 1928 shows Bain de Champagne was described as "An exquisite bath and toilet preparation" which seems to imply a dual usage as a bath and body splash product. In yet another earlier advertisement from 1926 the same ad copy appears. If you look at the 1967 advertisement below it more clearly specifies that Royal Bain de Champagne was encouraged to be used as a bath product and a cologne that is, "Before the bath. During the bath. After the bath." So even when marketed as a cologne it was seen as an alcohol-based bath product. It is also one of the first fragrances, if not the first, to have been marketed as a unisex fragrance.
There was a legal battle over the use of the name "Champagne" in 1993 which arose in fact around the time of the launch of Champagne by Yves Saint Laurent (now renamed Yvresse). This had a ripple effect on the more discrete fragrance created 70 years earlier by the house of Caron which under the circumstances could not be ignored anymore by the legal parties involved in the dispute over the YSL fragrance. The name was thus changed a second time to the current one, Royal Bain de Caron.
The Perfume
Regarding the composition of the perfume, descriptions put the accent either on the floral and resinous components of the product or on the fresh notes, including a champagne note. So far, I have not been able to find the mention of a reformulation.The nose behind the perfume was Michel Morsetti who had then recently arrived at the house of Caron and who later went on to create Farnesiana, Muguet du Bonheur, Coup de Fouet, and Poivre, amongts others.
Previous Posts in Perfume Review & Musings:
Intimately Beckham for Him by Beckham
| Permalink
Digg This
Stumble
Facebook
Del.icio.us
