Actress Eva Mendes will be the new face of fragrance Angel by Thierry Mugler, one of the most memorable scents to appear towards the end of the 20th century and a current global bestseller (see interview with Pierre Aulas, artistic director at Mugler.) She succeeds her colleague Naomi Watts to hopefully bring back some idea of spice and fire to the franchise, per the brand.
“While Naomi Watts’ ethereal beauty embodied the angelic aspect of the fragrance, Thierry Mugler chose to reignite the enticing and explosive dimensions of the fragrance with the sultry Mendes,”...
Mendes demonstrated her sultriness chops, so to speak, when she appeared as the enticing presence in the advertising for Calvin Kleing Secret Obsession in 2008. She was deemed overly sensuous actually by several TV networks in the US and the ad was banned from the airwaves.
“though her obviously flawless physical beauty is in perfect harmony with the artist’s aesthetic canon, Ms. Mendes mesmerized Mugler with her independence, determination and humor.”
Mendes recently played in the movie The Other Guys with Will Ferrell and Mark Wahlberg where she showed she could be a natural comic presence.
The new ad campaign launches in September 2011.