Monthly Archives from March 2006

Perfume Images & Adverts Archive

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March 7, 2009

Valentino EDP & John Galliano EDP Ads: Genealogical Link Spotted {Perfume Images & Adverts}


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The newer ad with model Natalia Bulova for Valentino EDP, new this spring

As we all know, popular culture thrives on patterns of repetition, and advertising culture is no exception to the rule. Sometimes the similarities between two adverts are willed and purposefully made to feel obvious as in the case of Hypnôse Homme and Hypnôse Femme by Lancôme. When the similarities are spotted between two different perfumes for two different brands, this taking place within months of the launch of the first one, it leaves you wondering whether Valentino is not taking a risk at appearing to have been overly fascinated by John Galliano and lacking ideas. The theatrical smoky purple eye with a dramatic elongated dark eyebrow contrasted with a milky-white skin were just too irresistible to let go of. The romantic vampish look, where the new black is purple-fuschia and the new pink is also purple-fushia, is the image to retain these last two seasons. 

The older ad with model Guinevere Van Seenus for John Galliano EDP, new last fall

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March 4, 2009

Christina Aguilera Perfume Sold Out In Less Than A Week Thanks To Coat Hangers {Perfume Images & Ads}


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A genius ambient marketing campaign organized on the guerilla mode by Mizbala Advertising Agency in Israel allowed Christina Aguilera perfume to sell out in less than a week at the national level. The advertisers using the naughty-sounding tag line "Sometimes it's all you need to wear" of the original commercial subverted it by using sedate coat hangers instead with a sample of the perfume attached to those to entice passers-by. The coat hangers became like an obsessive refrain seen everywhere and that was then repercuted in the media...

Continue reading "Christina Aguilera Perfume Sold Out In Less Than A Week Thanks To Coat Hangers {Perfume Images & Ads}" »

March 3, 2009

Lanvin L'Homme Sport (2009): Fronted by Rafael Nadal {New Fragrance} {Celebrity Men's Cologne - Adverts}


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As announced previously, Lanvin is counting on the celebrity-recognition effect of world champion Rafael Nadal to promote their new men's scent called L'Homme Sport by Lanvin. It can be hard sometimes for consumers to orient themselves in the maze of L'Homme and Sport-tagged masculine fragrances so it is almost an obligatory step for companies to choose a unique differentiating element in their advertisements, at least....

Continue reading "Lanvin L'Homme Sport (2009): Fronted by Rafael Nadal {New Fragrance} {Celebrity Men's Cologne - Adverts}" »

February 13, 2009

Christian Lacroix Absynthe (2009): Let The Mystery Unfolds {Perfume Images & Adverts}


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The absinthe drink has retained an aura of things forbidden and dangerous even while it has been made legally possible to consume it anew today. While all alcoholic beverages can be candidates to mystical ascents as sung by poets like Omar Khayyam for wine, absinthe continues to hypnotize slightly more thanks to its sulfurous bohemian history and its precious emerald-green color which promises depth of experience.

Fashion designer Christian Lacroix has interpreted the color of absinthe for his Absynthe upon Avon more in the direction of Chartreuse green judging from the visuals. He was, like all of us, attracted by its mystery saying,

"Absynthe, a mysteriously mesmerizing 19th century potion known as the green fairy, is still one of the world's most seductive mysteries. Irresistibly inviting, dangerously captivating - a great inspiration to my fashion and newest fragrance."...


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Continue reading "Christian Lacroix Absynthe (2009): Let The Mystery Unfolds {Perfume Images & Adverts}" »

February 3, 2009

Hugo Boss Hugo Element (2009) The New Cologne & Commercial {Scented Images}


Here is the new TV commercial for the latest Hugo Boss fragrance, Hugo Element, which is currently running on TV with the comforting and carefree tag line: "Anywhere in your element". The ad is fronted by actor Jonathan Rhys Meyers. He will be appearing in a new movie in 2009 called Shelter, with Julianne Moore. He also just finished shooting From Paris With Love, with John Travolta (via press release).

The music is Extreme Ways by Moby also found on the soundtrack for The Bourne Identity.



And here is the making of the commercial...

Continue reading "Hugo Boss Hugo Element (2009) The New Cologne & Commercial {Scented Images}" »

Diesel Only The Brave: Launch-Party Pictures {Scented Images}


The upcoming perfume Only The Brave by Diesel got its kick-off party in Berlin on January 15th 2009.

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A good shot of Diesel founder Renzo Rosso's gothic tattoos "R R" which served as inspiration for the design of the perfume bottle...

Continue reading "Diesel Only The Brave: Launch-Party Pictures {Scented Images}" »

January 6, 2009

Odore Di Femmina by Johan Creten {Perfume History & Facts}



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Odore di Femmina by Johan Creten

This is a picture of a female torso in ceramic called Odore di Femmina created by Johan Creten while he was artist in residence at the Manufacture Nationale de Sèvres. It was meant to be an illustration of the perfume by the same name created by perfumer Françoise Caron for the 2007 exhibition Essences Insensées...

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January 5, 2009

I Never Noticed Lacoste Pour Homme, Until... {Perfume Images & Adverts}


...I saw this commercial ad for the cologne Lacoste pour Homme featuring model Ian Lawless. There is such a discrepancy between the conservative and even arguably dull packaging for the scent and the ad which is meant to reach out to the closeted sensualist the cologne is obviously targeting (???) It took me by surprise, I have to say. The tag line is "Style on Skin" (and nothing else),


December 26, 2008

Kate Moss Velvet Hour TV Commercial & The Velvet Underground Venus in Fur {Perfume Adverts}

I am following up on a reader's comment about the new Velvet Hour ad with Kate Moss. Can anyone comment on the song of the commercial?

For now I am posting both the ad and a black and white film of Lou Reed interpreting Venus in Fur,


Continue reading "Kate Moss Velvet Hour TV Commercial & The Velvet Underground Venus in Fur {Perfume Adverts}" »

December 24, 2008

Merry Christmas & Happy Holidays - 1944 Coty Perfume Ad {Perfume Images & Adverts}

                                Happy, Happy Holidays to All!

     Enjoy the warmth, fragrances and flavors of the season!


                                                                                     -- Marie-Helene


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December 22, 2008

Prada Amber on the Silver Screen: Fallen Shadows {Fragrance News} {Scented Images}


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Prada who would get bored if they had to run conventional advertising campaigns for their perfumes is once more turning to the silver screen to help promote both Prada Amber and the arts.

Until December 31, 2008 Amber is the main character of a short animated film entitled Fallen Shadows by James Lima shown in 300 Italian movie theaters before and after the main feature. The Fallen Shadows campaign also appears in the press in Italy, UK, and US...

Continue reading "Prada Amber on the Silver Screen: Fallen Shadows {Fragrance News} {Scented Images}" »

December 5, 2008

Chanel Paris-Moscou Silent Movie by Karl Lagerfeld: Flawed Coco - A Look at the Pre-Fall 2009 Collection {Cultural Notes} {Scented Images}

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A kind reader sent us a link to the short movie by Karl Lagerfeld entitled Chanel Paris-Moscou depicting Coco before Chanel in 10 mn. I wrote an earlier post about it on our sister blog Beauty & The Salamander and Octavian Coifan from 1000 Fragrances also posted his thoughts here.

The movie is both fun and funny. Lagerfeld showcases Gabrielle Chanel's indomitable self-confidence, her mastery of the art of the mauvaise foi, her expert delivery of vacheries, her militating bitchiness (she disses Paul Poiret, her rival)...

Cossack-uniform inspiration for a Chanel dress that is both sober and opulent. It strikes me as being perhaps the most Chanel outfit in spirit of the collection without being slavish and a mere copy of the previous glories of the house, with that same potential for turning into a classic, pared-down look that is essentially timeless.


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Continue reading "Chanel Paris-Moscou Silent Movie by Karl Lagerfeld: Flawed Coco - A Look at the Pre-Fall 2009 Collection {Cultural Notes} {Scented Images}" »

Could My Favorite Cologne Have Been Tweaked? {Ask Marie-Helene}


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Hoyts German Cologne postcard from Hannibal1107. The word "lasting" takes on a new meaning today.


I received a message that I thought would be of general interest to readers, so here it is.

Don't hesitate to chime in!


"I've found myself  in one of those situations people infrequently find themselves in when the ordinary and routine so often taken for granted turns in to some Hitchcockian head-scratcher.

I purchased D&G The One at the Duty-Free in London Gatwick November last, a newly-released fragrance I was happy to try since Light Blue had been so compatible with my desire for understatement with scents.

Anyway, when I ran out, I replaced it at Dillards in Barton Creek Mall in Austin.  It had only just arrived and my brother and I each bought a bottle.

I ran out again a couple of days ago, and that's where the story begins...

Continue reading "Could My Favorite Cologne Have Been Tweaked? {Ask Marie-Helene}" »

December 3, 2008

Elizabeth Arden Babani Adverts 1920-25: Mission Civilisatrice & Early Perfume Layering in 1925 {Perfume Adverts}

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I found a series of interesting adverts by Elizabeth Arden about their early Babani fragrance co-label. Babani was presented as a partner of the Arden brand located in the French capital - Babani of Paris - with that implicit allusion to a French legitimizing process in the field of perfumery that was important in those days. The perfumes were said on the ads to be bottled in France and imported to the USA, for consumer reassurance.

The house of Vitaldi Babani was established ca. 1895. They were known for their oriental imports and their bohemian-style embroidered silk velvets. In 1919, Maurice Babani was the second couturier after Poiret and before Chanel to introduce perfumes as part of a fashion label. More so than Poiret and less so than Chanel. 

There is above a 1923 advert that mentions several Babani scents: Ambre de Delhi, Ligéia, Yasmak, Ming, Afghani, Daïmo, Jasmin de Corée. They are alluring because they are offered as being both rare and exotic. One of the main tag lines for Babani was in 1920 "Parfums inconnus d'Orient et d'Extrême-Orient" (lit. Unknown perfumes of the Orient and Far-East). The "unknown" part was dropped by 1923.

What was exported also, we can easily understand, was not just French essences, but Parisian chic.

In an another 1923 ad (not shown here), Babani clearly addressed themselves "To American women" via Arden in a sort of magical prophetic dervish-like way, bringing them in one stroke of the perfume-advertising pen, fine-fragrance civilization. It was, in a way, modeled after the prevalent colonialist ideology of the period, the idea that there existed a mission civilisatrice, but extended here to the new world in the particular field of beauty. The collection of Babani fragrances was itself very much in tune with an Exposition-Universelle mental framework where all the best goods from the colonies were episodically laid at the feet of urbanites. 

In 1925 (below), we find more explicitly stated the marketing and aesthetic proposition of layering the Babani fragrances (not more than two at a time here; up to three elsewhere) to capture that even rarer essence, the unique reflection of your personality. It is a concept that is now systematically explored by Jo Malone for example, but more from the standpoint of the harmony between the scents themselves than from that of your own personality or mood, although the latter emphasis appears a bit with L'Artisan and other brands...

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Continue reading "Elizabeth Arden Babani Adverts 1920-25: Mission Civilisatrice & Early Perfume Layering in 1925 {Perfume Adverts}" »

November 14, 2008

Perfumers Choice Awards Winners & Party Pictures {Fragrance News} {Perfume Images & Adverts}


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Photos courtesy of the Society of American Perfumers

This year, the Perfumers Choice Awards 2008 wanted to place their event under the guidance of two inspirational quotes from two women captains of industry to help members of the profession make the final selection of the winners for the PCAs awards (please see previous list of nominees). One is a reminder about the necessity to be creative and is from Coco Chanel who said "In order to be irreplaceable one must always be different," and the other is about the simple pragmatic reason for promoting standards of excellence and is by Estée Lauder who liked to remind people that "If you put the product into the customer's hands, it will speak for itself if it's something of quality."

Perhaps these remarks intervened in an era when advertising for beauty and fragrance products was less important than it is today and image less critical, but one can still, despite this evolution, and in fact, more so than ever precisely because of these new developments, agree with these premises.

The winners for 2008 are:

November 12, 2008

The American Society of Perfumers
2008 Perfumers Choice Awards Winners Announced



Best Fine Fragrance Women's Classic

Beautiful

Estee Lauder
IFF


Best Fine Fragrance Men's Classic

Fahrenheit

LVMH
Symrise...

 
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Continue reading "Perfumers Choice Awards Winners & Party Pictures {Fragrance News} {Perfume Images & Adverts}" »

Perfume Images & Adverts Archive

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