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Today Chanel unveiled the full length of their new commercial film starring Oscar-nominated actress Keira Knighley entitled Coco Mademoiselle, directed by Joe Wright (Pride and Prejudice; Atonement; The Soloist.) The music of the film is James Brown's It's a Man's Man's World. Knightley portrays a fiercely independent woman whose secret of seduction lies in part in her perfume Coco Mademoiselle. Apparently, Knightley in real life encountered the fragrance before she became the face for it. A long-time aficionada of masculine scents but wanting to graduate to a woman's perfume, a friend recommended Coco Mademoiselle and the actress has worn it ever since, appreciating its masculine undertones. This biographical detail seems to form the basis of the concept for the commercial. The brand this time is almost sending the message that the scent of Coco Mademoiselle is unisex or at the very least as much feminine as endowed with virile qualities...
Continue reading "Coco Mademoiselle, The Full Short Film, Enfin! {Perfume Images & Ads} {Celebrity-Endorsed}" »
 Ralph Lauren are rejuvenating the image of fragrance Romance with a technicolor, so to speak, advertising campaign set in the lush environment of an Argentinian family estate near Bueno Aires.
The two protagonists in the ad shot by photographer Bruce Weber are real-life husband-and-wife team polo player Nacho Figueras and his wife, photographer Delfina "Delfi" Blaquier whose grandparents own the estate...
Continue reading "New Ad Campaign for Ralph Lauren Romance to Break Out in April 2011 {Perfume Images & Ads}" »
Actress Eva Mendes will be the new face of fragrance Angel by Thierry Mugler, one of the most memorable scents to appear towards the end of the 20th century and a current global bestseller (see interview with Pierre Aulas, artistic director at Mugler.) She succeeds her colleague Naomi Watts to hopefully bring back some idea of spice and fire to the franchise, per the brand. “While Naomi Watts’ ethereal beauty embodied the angelic aspect of the fragrance, Thierry Mugler chose to reignite the enticing and explosive dimensions of the fragrance with the sultry Mendes,”...
Continue reading "Eva Mendes is the New Angel at Thierry Mugler's {Fragrance News} {Perfume Images & Ads} {Celebrity-Endorsed}" »
While the official TV commercial itself won't be released until later this spring 2011, the Making-Of the advertising film for the new Guerlain Idylle Duet which is set to be introduced more widely on Mother's Day, has been unveiled. Two young French actors star in the production. Thomas Dutronc who is also a musician, is the son of actor and musician Jacques Dutronc and singer Françoise Hardy. Actress Nora Arnezeder has been the face of Idylle since the launch of the original Eau de Parfum in 2009...
Continue reading "Thomas Dutronc & Nora Arnezeder Star in Commercial for New Guerlain Idylle Duet {Perfume Images & Ads}" »
This is a teaser. More to come. Stay tuned for more stills and a movie. When first announced in September 2010, we had seen British actress Keira Knightley dressed up in a beige motorist suit, the shade being a known fetish color of Coco Chanel's as well as the name of one of the fashion designer's perfumes, Beige...
Continue reading "Keira Knightley Gets Her Boots Taken Off by Handsome Stranger in New Coco Mademoiselle Ad {Perfume Images & Ads}" »
British lingerie brand Agent Provocateur have released a new flanker to the original Agent Provocateur launched in 2000 - now called Agent Provocateur Signature. It is entitled L'Agent. The Eau de Parfum is reportedly a darker, deeper and more mysterious twist on the original according to the reps of the brand...
Continue reading "Agent Provocateur L'Agent (2011): Not for Wimpy Babes {New Perfume} {Fragrance Images & Ads}" »
If you felt like you needed to do a double-take for the new ads featuring Megan Fox for Armani Code Sport, their upcoming fragrance for men in June 2011, you are not the only one. After Marc Jacobs got fully oiled for Bang and in the wake of the porno-trash look which is overtaking Hollywood, we get a confirmation from fashion house Armani that it's okay to buy a perfume which feels like it might be sold with a GWP that is a porn DVD called Midnight by the Pool, Foolin' Around part 2: only for Aquaphiles...
Continue reading "More Grease, More Porn, Thanks to Megan Fox for Armani Code Sport {Perfume Images & Ads}" »
Following up on the annoucement of the new Bulgari Mon Jasmin Noir, here is the advertising for the fragrance which was just unveiled. Kirsten Dunst is posing looking both dressed and naked, depensing on where you look, next to a regal-looking lion and holding a giant bottle of Mon Jasmin Noir. So lush, so baroque, so striking...
Continue reading "Kirsten Dunst in Striking Imagery for Bulgari Mon Jasmin Noir (2011) {New Fragrance} {Perfume Images & Ads}" »
We don't know how they tinkered with the tag line of the new Calvin Klein CK One ad campaign, but somehow, it feels like they probably considered saying Underwear...Jeans...Fragrance in a neat chronological progression from inner to outer wear, and that they finally opted for "Jeans...Underwear...Fragrance." Seeing "Underwear" and "Fragrance" next to each other kind of creates a comical effect, which would be less the case if the word "Lingerie" had been spotted instead. Fragrance is still, conventionally, a sign of refinement most of the time. The new and first global campaign for CK One is shaking up perceptions a bit. Next, we might be seeing Jeans...Underwear...Socks...Fragrance...
Continue reading "Calvin Klein CK One New 2011 Campaign: Jeans...Underwear...Fragrance {Perfume Images & Ads}" »
 Dior have released their movie commercial for the new men's fragrance, Aqua Fahrenheit, a fresh, eau-de-cologne type take on the original Fahrenheit (1988). The music is by Pat Metheny and Lila Mays and is entitled "As Falls Wichita, So Falls Wichita Falls."...
Continue reading "TV Commercial for Dior Aqua Fahrenheit (2011): Walking on Lava {Perfume Images & Ads}" »
Thierry Mugler unveiled their new advertising campaign for the men's fragrance A Men featuring South-African athlete Oscar Pistorius. The brand, which is known for its edgy, futuristic and on occasion monumental visual universe, chose the sprinter who lost his two feet because "he opens the way for a new style of modern hero: an atypical personality which asserts itsefl beyond everything one could have imagined - it is in perfect adequacy to the vision of Thierry Mugler."...
Continue reading "Thierry Mugler A Men New Ad with Oscar Pistorius as a Bionic Faun {Perfume Images & Ads} {Celebrity & Fragrance}" »
 In the UK, the Advertising Standards Authority have once more shown their clout by banning a recent perfume advert for the flanker to the 1977 fragrance Opium by Yves Saint Laurent called Belle d'Opium (check out the commercial.) The reason for the ban is that the TV commercial reportedly showcases in its choreography two moments alluding to opiate consumption. In the first one, French actress Mélanie Thierry points and caresses the crook of her arm; the ASA think that it is a reference to heroin use. In the second incriminated episode, the actress writhes on the floor of a place which looks like a hammam or mosque (someone should take a closer look at that too and get back to us about the allusive use of sacred places in ads)...
Continue reading "Ad for YSL Opium Perfume Deemed To Use Secret Junkie Code {Perfume Images & Adverts}" »
 A bit grubby perhaps (a lot; I chose the most realistic and documentary-style picture of the bunch, with streaks of human use) but still bringing a touch of luxe to your ordinary restroom experience is the Eau de Toilette dispenser encountered in a restroom at a rest area in France seemingly confirming the reputation of the country as a nation of perfume addicts...
Continue reading "Only in France: An Eau de Toilette Dispenser is Indispensable in a Restroom {Perfume Images & Ads}" »
 Heat Rush by Beyoncé is benefiting from extensive coverage on You Tube. First, we are offered a quasi intimate look at a smelling session with Beyoncé in attendance trying to decide which sample of perfume formulation to choose from. "Sunset Cocktail Mod 5" gets the nod from her and it's considered by all as the "risky" one, with an overdose of fruit in it. Then Honorine Blanc, the perfumer who actually composed the fragrance or most of it, is interviewed explaining some of the creative process. For her, "...fragrance can create what you call a second life, what you would like to be without the rules of society." Finally, we get the new commercial for the perfume which has been sanitized compared to the one for Heat. Not that there was really anything wrong with the latter, but some outrage poured from some quarters and it looks like the brand has had to watch for supposedly out-of-control sensuality. Yep, this time, it does look much more "tasteful" and gauzy.
As the French would say, "Cachez-moi ce sein que je ne saurais voir" (private national and literary joke)....
Continue reading "3 Videos about Beyoncé Heat Rush: Smelling It, Making It, Advertising It {Perfume Images & Adverts}" »
 An oldie but a goodie. In 1995, Jean-Baptiste Mondino directed a Star-Wars-, Blade-Runner-inspired commercial for the perfume Jean-Paul Gaultier now known as Classique by Jean-Paul Gaultier (1993). The ad is entitled "Parfum Esprit."
One of the lines said by the grand-motherly figure (the fragrance is in part inspired by JPG's own grand-mother) is "Je le sens," which means both "I feel his presence" and "I smell it." It's a creative take on fragrance advertising; it is visually provocative without being hard-core, soft-porn or violent or aspirational, four of the commonly seen visual range of stimuli one discovers in publicity images...
Continue reading "Advertising Rewind: Jean Paul Gaultier Classique Commercial Signed by Jean-Baptiste Mondino {Perfume Images & Ads}" »
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