Givenchy are launching a new flanker to Very Irrésistible called Live Irrésistible, a perfume for women, which continues to be fronted by American actress Amanda Seyfried...
The composition, signed by perfumer Dominique Ropion of IFF, is said to be a spicy and fruity rose scent.
The eau de parfum opens on top notes of pineapple, rose petals and Jamaican pepper followed by a heart of rose and a base of musk and amber.
The print ad campaign was shot by Mert Alas and Marcus Piggott. The picture above shows Seyfried on the roof terrace of Palais Galliera in Paris, the museum of fashion.
The advertising film is available both in English and French; it sounds better in the original as Seyfried manages to inject more humor in her lines,
Launch date is Aug. 24, 2015.
Prices: 104€ for 75 ml and 69€ for 40 ml.