Striking Advertising for Guerlain Homme: Animalistic Sense of Smell Honored {Perfume Images & Adverts}
"The quintessence of animal instinct, yet for this very reason often repressed or misunderstood, the sense of smell is our Guerlain man's constant ally..."
Jean-Paul Goude who is well-known for his strikingly creative visual style has designed an intriguing story and stunning visuals for the upcoming Guerlain Homme perfume. His advertising for Chanel Egoïste is one of the most unforgettable ones I have seen; he considers it by the way to be his best work in advertising. In France, he also left his mark on the collective psyche by organizing an over-the-top parade on the Champs-Elysées for the bicentenary of the French Revolution in 1989.
Brazilian model Renne Castrucci is the star of the show for the new Guerlain cologne having been asked to embody a man that has not forgotten his animal side. As the press release says the effect is supposed to be "...andevery woman on earth will long to be "Jane". or even Bagheera."...
Sarah Jessica Parker Talks About Covet Pure Bloom {Perfume Images & Adverts} {Celebrity Fragrances}
Actress Sarah Jessica Parker talks about her latest Covet Pure Bloom explaining it was inspired by the scents of Hawaii and of the Pikake flower in particular. To her, it is more of a seasonal fragrance and offers something more unique than Lovely although the latter is admittedly full of social graces. She says that she wears all of her perfumes "religiously".
Covet Pure Bloom is currently exclusively available on HSN. A kit including a 1.7 oz bottle of the new scent and a solid perfume compact of Covet, the second one of her perfumes, is available for $52.
•• Explanation of the Prada Infusion d'Homme Cultural Project •• 9 Movies for 1 Cologne {Perfume Adverts}
Following up on the critique of the launch party of Prada Infusion d'Homme (see previous post), here is another point of view that explains the conceptual and artistic ambitions of Prada's non-conventional perfume advertising project, which actually aims to encourage the workings of your imagination rather than immediately make you buy the product. It is an anti-impulse-buying position and more about becoming attached to the universe represented by the perfume, its unmistakable coolness and sense of difference, thus touching upon one of the big instincts for perfume-buying: to set yourself apart with a few drops of scent and delineate your personal space in a society that can be alienating,
"Prada has launched a project that distances itself from traditional perfume advertising to obtain more coherent results with its contemporary vision of the world of today’s men.
This cultural project overturns traditional thought and breaks away from the usual easy approach to follow a new experimental path. It prompts and encourages a specific thought process in the viewer that elicits absolutely personal sensations.....
•• Upcoming Major Feminine Launch for Guerlain •• {Fragrance News}
The new in-house perfumer for Guerlain, Thierry Wasser, explains to L'Express that as Guerlain launches on average 20 perfumes a year, that "one can't do everything". The next major Guerlain feminine launch will thus be the fruit of his collaboration with Annick Menardo, an ex co-author of fragrances. She also created Bois d'Arménie for Guerlain.....
•• Tom Ford White Patchouli (2008) •• Black & White All The Way {New Fragrance} {New Perfume Advert}
Following an early spotting of the upcoming new Tom Ford feminine fragrance fronted by singer Erykah Badu, we now learn that White Patchouli will be launched in September 2008. Tom Ford said,
"For this project, I wanted to reinvent patchouli," [...] "I loved the idea of mixing patchouli with white florals. We used patchouli orpur, which takes out some of the darker, smoky notes of patchouli. We mixed that with peony, bergamot, and jasmine" Additional notes include rose, coriander, and ambrette seed."......
The Musée International de la Parfumerie Will Reopen This Fall {Fragrance News} {Perfume Advert}
After announcing last year that the Musée International de la Parfumerie (International Museum of Perfumery), located in the south of France in the historical center of perfumery that Grasse is, would reopen in early 2008, the inauguration was delayed but is now scheduled for October 18, 2008, according to Fashion Mag.fr
On your right, an ad for the famous Papier d'Arménie from the 1890s, which is part of the Museum's collection, showing its purifying properties: it roots out evil angels and other miasma of that same order. The tag line is "Parfume, Assainit" (Perfumes, Cleanses)
Supermodel Kate Moss, who unbelievably looks like she is only 16 on some of her recent magazine ads, but looked more human in Berlin on June 13 in Berlin, i.e., 34, just went there to launch her newest and second scent titled Velvet Hour.
The ad campaign is shot by Mert & Marcus and features a feline Kate Moss luxuriating in a scintillating deep blue lamé dress while her new perfume looks like a smoking gun of seduction. The tag line reads "Embrace The Night" and sounds like a more sophisticated perfume than her debut one, Kate Moss.....
Montana En Turquoise (2008) {New Fragrance} {New Perfume Ad}
Montana has issued a new limited-edition feminine fragrance for this summer called Montana en Turquoise. It is meant to evoke the Caribbean and is bottled in the signature sculptural flacon for the brand. You are perfume and live under a parasol by the big blue turquoise sea.
The scent is described as a fresh marine floral and features notes of ocean spray, bergamot, lily, white orchid, vanilla bean, musks, warm wood.
It is priced at 44 €.
Image: Images de Parfums; available at News Parfums
After reading an article (see next post) about the kind of perfume ads that normal guys would prefer over the glamorous ones such as that of The One featuring Matthew McConaughey (we also learn that the dressed version is for the US market) and Lynx being quoted as the epitome of that style, we went to see if Youtube had them.
Lynx is the name for Axe in Australia, New Zealand, Ireland and the UK.
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