Les Sept Parfums Capitaux by Jovoy
Jovoy Paris, a Parisian perfume house from the Roaring Twenties that has recently been resurrected by a trio that includes a sister, brother, and a cousin: François Henin, Henri de Pierrefeu, and Marie-Laure de Rodellec, has launched a series of 7 perfumes called
Les Sept Parfums Capitaux in a humorous reference to the Seven Deadly Sins. It also means "the seven very important perfumes" as "capital" in French means "very important" or "critical".
Jovoy was initially founded by a woman, Blanche Arvoy in 1923, and lasted into the 1960s then experienced an eclipse although it met with great success in the US in the post World War II period under a different brand name, Corday, in particular with its set of 3 fragrances called Tzigane, Jet, and Fame that were available in samples put together in the shape of a street gas lamp as found on the rue de la Paix in Paris where the Jovoy headquarters were........
A 1949 advert for "Perfume set to Music" a collection of musical pieces by musician Harry Revel inspired by the Jovoy/Corday perfumes. (from The Scented Salamander collection)
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