Since 2010, the series of Old Spice commercials starring Isaiah Mustafa, has become the stuff of pop culture. Once more, the manly man, you can emulate on an olfactive plane, if not look like, is back to promote the launch of Fiji Deodorant in the Fresh Collection. The tag line is "Smells like palm trees, sunshine and freedom."...
The product follows up on the previous introduction of the Fiji Anti-Perspirant and Deodorant stick. Now, it's just a deodorant.
The ad copy is, as always, giggle-worthy.
"When man first discovered the islands of Fiji, he said, “Oh, wow. I’ll bet that years from now, other men will have bikini photo shoots on these very beaches.” They said this even though they didn’t know about bikinis or photo shoots. That’s because the scent of Fiji is so cool and refreshing, it inspires true visionary art thousands of years ahead of its time."
Previously, the writers had fun, saying,
"For the cost of a stick of antiperspirant you can send your armpits to the exotic islands of Fiji where they will smell like palm trees and sunshine. Compare that to sending your entire body to Fiji, which costs thousands."