Bulgari created a lavish advertising campaign for their latest fragrance launch, Mon Jasmin Noir, signed by photographers Mert Alas and Marcus Piggott. Actress Kirsten Dunst sports both the jewelry and perfume from the house while frolicking about in a park with a digitally-remastered lion borrowed from a taxidermist's shop...
The scenes take place in a 16th century Italian villa and wanted to recreate the charm of the (stately) Mediterranean lifestyle.
Francesco Trapani, CEO of the Bulgari Group said, “At the end of the day, in this business it’s not a matter of reinventing the wheel but refining the elements. The bottle is a good example,”(and so is the perfume composition itself, we can add -- see fragrance review.)
Image: Imballaggi Industriali