Oriflame and Demi Moore Partner to Launch Fragrance More by Demi (2012) {New Perfume} {Celebrity Fragrance} {Perfume Ads}



Actress Demi Moore launched a debut perfume with Helena Rubinstein in 2009 called Wanted which is apparently currently discontinued. This year however, undaunted, Moore is making a comeback in the world of fragrances with a new one she developed with Swedish cosmetics giant Oriflame entitled More by Demi.

Don't you love the 70s vibe of that perfume? The flacon exhudes the no-nonsense charm of perfumes like Charlie by Revlon and Private Collection by Estée Lauder (the gold). It's simple and a bit pants-wearing but also easy-peasy like a travel flacon, yet American-chic (not too fussy)...


The story of the fragrance is embedded in a narrative about Hollywood success and the capacity to make personal wishes come true that would improve the condition of humanity. More by Demi, the name, is an allusion to a better world where people are not afraid to ask for more, in a spiritual sense. You can leave your own good wish too by going to a special page, Wish Upon a Star

"Embody a world of pure Hollywood magic with More by Demi Eau de Parfum. Bewitching Tahitian ylang-ylang, elegant jasmine sambac and creamy sandalwood entwine in a seductive embrace capturing the incomparable glamour and sophistication of Demi Moore."


The eau de parfum is a floral oriental, "An elegant and glamorous fragrance that will be remembered by every man."

Olfactory Pyramid: Head: green mandarin, ylang-ylang flower, peach; Heart: Jasmine Sambac, orange flower, heliotrope; Base: sandalwood, vanilla, praline, musks.  

 A 50 ml bottle is priced at £30,95, currently at £20,95 in the UK branch of the company. 

You can watch a commercial for the fragrance,

 Go Demi! Hope your fragrance make people think good thoughts!


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